How well do you know your target audience? Are you able to meet their needs? Successful businesses know that it’s not enough just to create products. Making constant efforts to analyze who your customers are, what they want, and how can you provide the best solutions to meet their needs is vital to building a sustainable business.
Read MoreThe smartphone has become ubiquitous. Coupled with that the relatively easy availability of internet [free WIFI in public places, low-cost data plans, hotspot etc.] has made digital space a top priority for marketers.
Read MoreComing up with a life-changing business idea is one thing and marketing it well enough to get people, and relevant people talking about it is another. Of course, until and unless you have an unlimited marketing budget, content marketing might seem like a hard nut to crack. But what do you do when you do not have a budget?
Read MoreA good work culture holds a lot more significance than most people consider it too. A workspace that makes employees look forward to coming in every day, that fosters a supportive environment and alleviates stress instead of adding it on, is one that will prove to be the most productive.
Read MoreKnowing your competitors inside out is one of the key gateways to success for your business. It will help you create the right marketing campaigns, develop appropriate pricing models, provide value to your customers and generally stand out from the crowd.
Read MoreGetting an investor on board is never an easy task. It can be highly intimidating and requires you to be meticulous in your homework. But once you find the right person or organization who can help you with financial resources, the rewards are absolutely worth all the hard work you put it.
Read MoreLaunching a new business can be both intimidating and overwhelming experience. For starters, tracking the data as soon as the business is launched might seem sterile, but not having substantial strategic planning only serves to create more confusion and penetrate the risk further. In simple words, you’re lost!
Read MoreNow that you have an exemplary business idea, it's time you spend some time gathering relevant information and facts that will help you create a sellable business plan. It's time to pull your socks up and talk numbers. Jot down how your business idea is going to solve the problem of your target audience and what strategies you are going to adapt to ensure you are able to achieve your vision.
Read MoreEveryone, whether an entrepreneur or not, understands that writing a Business Plan is a daunting task! A perfect business plan is a myth - in fact, if you're an investor, you know that there are all kinds of business plans - the good, the bad and the ugly.
Read MoreFirst things first – Do you really need your business plan on paper? How many copies would you print off? Let’s say, if you are to meet 10 investors in a month to pitch your business idea or a new project, you’d need a separate set of copy for each. That is a lot of paper we are talking about!
Read MoreA highly acclaimed marketer and business consultant with more than 15 years of experience in the industry, Hrzic has worked with top executives and project teams as a strategy leader. His deep expertise in facilitating strategic thinking among executive teams has helped organizations improve future outcomes exponentially.
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