The Upmetrics Blog

Hand-curated tips and advice to help entrepreneurs on every aspect of planning a business.

What It Takes to Be a Successful Entrepreneur – 8 Traits you must develop

In this time and age, there is no one particular way to become successful. Today’s youth is not begging for jobs, but creating jobs and if you are on a mission to serve the millions, entrepreneurship is your destiny.

Is it the time to update your business plan?

Your existing business plan is wrong. A business plan is a living document that must evolve every time there’s a change in your business model, regardless of how trivial or major change it is.

How adding a dash of creativity to your business plan can help you craft a winning deck

My first business plan was a whopping 54-page word document, which was a big mistake. I’m not sure about you, but I always learn from others’ mistakes, and after reading this statement from one of the prominent founders in the world today.

How to convince investors that your business is ready to scale up

Do you have the right team in place? Are your customers coming to you? Do you have revenue? Can you predict your profits? Are you able to control your costs? If the answer to all of the above questions was a “Yes”, Congratulations, your startup is ready to scale!

You’re an entrepreneur if you embrace taking risks

“Nothing Ventured, Nothing Gained” – this means that if you aren’t prepared to take business risks head-on, you can never succeed. Business risks are daunting and sometimes you might even have to gamble outright to meet your goals.

First-time Entrepreneur’s Guide – How to write a business plan using Templates

First things first - why do you need a business plan? Having a business plan was the last thing on Sean Heathen's mind when he sat down working on his first venture, which was to bridge the gap in the ever-evolving logistics industry.

6 Components of a Strong Business Model

In a recent survey conducted by a software company on how useful it is to write a business plan, it was concluded that of those who invested time and resources to write a business plan, 64% were able to grow their businesses, compared to 43 percent of the companies that didn't. Additionally, entrepreneurs with a professionally written business model were more likely to secure the funding they needed.

This is how you can fix Ad-Blocking issue and generate revenue from your blog

Ad blocking has become a mainstream concern for bloggers and publishing platforms across the globe. It has been surveyed that 6.7% of Alexa’s Top-5K websites employ anti-adblocking. These websites particularly include publishers of General News, Blogs, and Entertainment domains. According to AdExchanger, an Internet Media Company, Google pays an annual fee of $40 million or $50 million to ABP-owner Eyeo to whitelist its ads.

Do not ask more than two questions in your next customer survey, experts suggest

How well do you know your target audience? Are you able to meet their needs? Successful businesses know that it’s not enough just to create products. Making constant efforts to analyze who your customers are, what they want, and how can you provide the best solutions to meet their needs is vital to building a sustainable business.

Ring in the New Strategies with Digital Marketing Trends 2018

The smartphone has become ubiquitous. Coupled with that the relatively easy availability of internet [free WIFI in public places, low-cost data plans, hotspot etc.] has made digital space a top priority for marketers.

This is how I developed a strong content marketing strategy with zero budget

Coming up with a life-changing business idea is one thing and marketing it well enough to get people, and relevant people talking about it is another. Of course, until and unless you have an unlimited marketing budget, content marketing might seem like a hard nut to crack. But what do you do when you do not have a budget?

Significance of great workplace culture and how startups ace in this department

A good work culture holds a lot more significance than most people consider it too. A workspace that makes employees look forward to coming in every day, that fosters a supportive environment and alleviates stress instead of adding it on, is one that will prove to be the most productive.

It's time to play KYC - Know Your Competitors!

Knowing your competitors inside out is one of the key gateways to success for your business. It will help you create the right marketing campaigns, develop appropriate pricing models, provide value to your customers and generally stand out from the crowd.

What investors want to see in your business plan before writing the cheque?

Getting an investor on board is never an easy task. It can be highly intimidating and requires you to be meticulous in your homework. But once you find the right person or organization who can help you with financial resources, the rewards are absolutely worth all the hard work you put it.

The Top 5 startup key metrics every business owner should track

Launching a new business can be both intimidating and overwhelming experience. For starters, tracking the data as soon as the business is launched might seem sterile, but not having substantial strategic planning only serves to create more confusion and penetrate the risk further. In simple words, you’re lost!

Is your business plan for the good or worst?

Everyone, whether an entrepreneur or not, understands that writing a Business Plan is a daunting task! A perfect business plan is a myth - in fact, if you're an investor, you know that there are all kinds of business plans - the good, the bad and the ugly.