Enjoy sharing your love of art through tattoos? Then starting your own tattoo studio could be a worthwhile career choice.
Your industry expertise and artistic skills may help you get started with a new tattoo business, but you need a detailed business plan to succeed.
Need help writing a business plan for your tattoo shop? You’re at the right place. Our tattoo shop business plan template will help you get started.
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- Fill in the blanks – Outline
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How to Write a Tattoo Shop Business Plan?
Writing a tattoo shop business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:
1. Executive Summary
An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.
Here are a few key components to include in your executive summary:
- Introduce your business: Start your executive summary section by briefly introducing your business to your readers.
- This section may include the name of your tattoo shop, its location, when it was founded, the type of tattoo business (E.g., custom tattoo shop, cosmetic tattooing, private studio.), etc.
- Market opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
- Product and services: Highlight the products and services you offer your clients. Include any special or custom tattooing services you provide.
- For instance, a custom tattoo shop owner may provide customers with personalized tattoo designs.
- Marketing & sales strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
- Financial highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
- Call to action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.
Ensure your executive summary is clear, concise, easy to understand, and jargon-free.
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2. Business Overview
The business overview section of your business plan offers detailed information about your tattoo studio. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:
- Business description: Describe your business in this section by providing all the basic information:
- Describe what kind of tattoo studio you run and the name of it. You may operate one of the following types of tattoo shops:
- Custom tattoo shop—known for its personalized and custom tattoo designs.
- Cosmetic tattooing shop—known for its permanent makeup and microblading services.
- Hybrid shop—provides a combination of services, such as piercing, tattooing, etc.
- Private studio—best known for providing one-on-one services in a private setting.
- Describe the legal structure of your tattoo parlor, whether it is a sole proprietorship, LLC, partnership, or others.
- Explain where your business is located and why you selected the place.
- Describe what kind of tattoo studio you run and the name of it. You may operate one of the following types of tattoo shops:
- Owners: List the founders or owners of your tattoo shop. Describe what shares they own and their responsibilities for efficiently managing the business.
- Mission statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
- Business history: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.
- Future goal: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.
This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.
3. Market Analysis
The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.
- Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.
- For instance, you may target young adults between 18 and 35 interested in tattoos and body art.
- Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.
- Competitive analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your tattooing services from them. Point out how you have a competitive edge in the market.
- Market trends: Analyse emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.
- For instance, custom tattoo designs are gaining popularity in the market, so you might mention if you offer them or plan to.
- Regulatory environment: List regulations and licensing requirements that may affect your tattoo salons, such as licensing, health and safety regulations, compliance with zoning laws, training and certification, etc.
Here are a few tips for writing the market analysis section of your tattoo salon business plan:
- Conduct market research, industry reports, and surveys to gather data.
- Provide specific and detailed information whenever possible.
- Illustrate your points with charts and graphs.
- Write your business plan keeping your target audience in mind.
4. Products And Services
The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:
- Tattooing services: Mention the tattooing services your business will offer. This list may include services like,
- Custom tattoo designs
- Traditional styles
- Cover-up tattoos
- Flash tattoos, etc.
- Aftercare products: if you provide any aftercare products you provide, such as lotions, antibacterial soaps, ointments, etc.
- Quality measures: This section should explain how you follow hygiene and sanitation protocols and prevent infections.
- This may include using disposable needles, maintaining a clean environment, properly sterilizing equipment, etc.
- Additional products or services: Mention if your tattoo studio offers any additional products or services. For example, some tattoo studios may also sell clothes and jewelry, as well as provide additional services like body piercing and tattoo removal.
In short, this section of your tattoo shop plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.
5. Sales And Marketing Strategies
Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:
- Unique selling proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the custom tattooing services you provide. Identifying USPs will help you plan your marketing strategies.
- For example, advanced and safe equipment, creative and talented artists, and personalized experience could be great USPs for a professional tattoo studio.
- Pricing strategy: Describe your pricing strategy—how you plan to price your tattooing services and stay competitive in the local market. Mention your pricing for each tattoo type in this section.
- Marketing strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.
- Sales strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include partnering with other businesses (E.g., piercing shops.), offering referral programs, etc.
- Customer retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, personalized service, providing excellent aftercare services, etc.
Overall, this section of your tattoo parlor business plan should focus on customer acquisition and retention.
Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your tattoo shop, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.
6. Operations Plan
The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:
- Staffing & training: Mention your business’s staffing requirements, including the number of employees or carers need. Include their qualifications, the training required, and the duties they will perform.
- Operational process: Outline the processes and procedures you will use to run your tattoo shop business. Your operational processes may include appointment scheduling, consultations, designing tattoos, sterilization and safety protocols, tattooing, aftercare, bookkeeping, etc.
- Equipment & machinery: Include the list of equipment and machinery required for a tattoo shop, such as tattoo guns, tattoo needles, gloves, protection equipment, tattoo ink, ultrasonic cleaners, etc.
- Explain how these equipment and machinery help you maintain quality standards and improve the efficiency of your business operations.
Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.
7. Management Team
The management team section provides an overview of your tattoo shop business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.
- Founder/CEO: Mention the founders and CEO of your tattoo parlor, and describe their roles and responsibilities in successfully running the business.
- Key managers: Introduce your management and key team members, and explain their roles and responsibilities.
- It should include the store manager, head tattoo artist, and other managers (e.g., marketing manager, financial manager.) involved in the business operations, including their education, professional background, and any relevant experience in the tattooing industry.
- Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.Compensation plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
- Advisors/consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.
- So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.
This section should describe the key personnel for your tattooing services, highlighting how you have the perfect team to succeed.
8. Financial Plan
Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:
- Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.
- Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
- Balance sheet: Create a projected balance sheet documenting your tattoo business’s assets, liabilities, and equity.
- Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.
- This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
- Financing needs: Calculate costs associated with starting a tattoo shop, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.
Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.
9. Appendix
The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.
- Add a table of contents for the appendix section to help readers easily find specific information or sections.
- In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more.
These statements must be the latest and offer financial projections for at least the first three or five years of business operations. - Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
- Include any legal documents such as permits, licenses, and contracts.
- Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.
Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.
Remember, the appendix section of your tattoo studio business plan should only include relevant and important information supporting your plan’s main content.
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Summary
This sample tattoo shop business plan will provide an idea for writing a successful tattoo shop plan, including all the essential components of your business.
After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our tattoo shop business plan pdf.
