Change starts with a single idea

At Upmetrics, We help entrepreneurs, startups, and small businesses enhance their decision-making capabilities. Our top-tier business and financial planning tools foster strategic growth and drive operational excellence.

Our core philosophy is to help people transform their business ideas into numbers. We believe that creating a promising business plan requires no special qualifications, nor a degree in finance—we make business planning accessible and understandable.

We also think that a business plan should not be something you create once and put away gathering dust. They are outdated the moment they get printed. We believe effective planning involves running a business model that changes and evolves over time. And Upmetrics is the way to do it!

Not to brag, but we have helped over 110K individuals get off on their entrepreneurial journey.

Was it the story ever since? No. We started as a small and self-funded business, so we know what it’s like to start from square one. But that’s one connecting thread doing wonders for us, we must admit.

Upmetrics in numbers


195 countries




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Helping small businesses is our thing!

We are a small business resource center aiming to serve small business owners as trusted allies, offering timely guidance and expertise to help them navigate business complexities.

Upmetrics is the most extensive collection of small business guides and sample business plans. We are timely publishing in-depth guides and practical advice on business planning, financial planning, and starting & running a business.

We’ve placed free software into the hands of college instructors, Small Business Development Centers, and SCORE volunteers in the United States arming them with the tools to guide the next generation of business professionals. Simultaneously, we’ve offered low-cost business planning solutions to students & nonprofits, ensuring accessibility to quality resources and fostering the spirit of entrepreneurship in young minds.

Our founders, Vinay and Paresh—fellow engineering grads—gained expertise in marketing, business planning, and financial forecasting under the mentorship of Gene D Wolf — SCORE.

One of our major wins came after the COVID-19 pandemic when Hampton University chose Upmetrics for their VWIEC program’s 3000+ participants. Upmetrics turned out to be an X-factor in their success. — Read more in our case study.

Our mission

We aim to empower small business owners with intuitive and efficient business planning resources and tools. Our ultimate goal is to spark business growth, create jobs, enrich the product and service landscape, and foster personal fulfillment and wealth. Indeed, we are helping individual businesses, but looking at the bigger picture, we’re contributing to a thriving community for a better world.

Be part of our mission

We’re looking for passionate people to join us on our mission. We value flat hierarchies, clear communication, and full ownership and responsibility.

Benefits include

If you want to learn more about us, just drop us a line at