Available in
Business Plan Examples

400+ business plan examples with full financials

Every example is a finished plan for a named company — market analysis, operations, and a three-year forecast with profit & loss, cash flow, balance sheet and break-even. Read any of them free, no signup.

Popular right now: fashion design · poultry farming · bottled water · coffee truck

400+

Complete example plans

24

Industries covered

3-year

Financials in every plan

Free

To read, no signup

Browse by industry

Browse by industry

Twenty-four industries. Each opens a page listing every example we have for it, newest first.

Accounting, Insurance & Compliance4 examples

Accounting, Insurance & Compliance

Financial Advisor, Marketing Agency, Insurance Company

Agriculture, Farm & Food Production16 examples

Agriculture, Farm & Food Production

Poultry, Plant Nursery, Brewery

Beauty Salon & Fitness18 examples

Beauty Salon & Fitness

Gym, Nail Salon, Skincare

Children & Pets15 examples

Children & Pets

Preschool, Daycare, Pets Grooming

Cleaning, Maintenance & Repair21 examples

Cleaning, Maintenance & Repair

Handyman, Car Detailing, Laundromat

Clothing & Fashion10 examples

Clothing & Fashion

Online Boutique,T-shirt Printing, Clothing Manufacturer

construction,architecture and engineering17 examples

Construction, Architecture & Engineering

Interior Design, Architecture, Plumbing

Consulting, Advertising & Marketing17 examples

Consulting, Advertising & Marketing

Interior Design, Law Firm, Customer Support

Education & Training17 examples

Education & Training

Podcast, Schools, Bookstore

Entertainment & Media42 examples

Entertainment & Media

Event Planning, Nightclub, Photography

Events4 examples

Events

Wedding Venue, Catering, Funeral Home

Finance & Investing12 examples

Finance & Investing

Accounting Firm, Insurance Agent, Real Estate Investment

Upmetrics
Upmetrics

A faster way to build your business plan

Try Upmetrics
Fine Art & Crafts5 examples

Fine Art & Crafts

Art Gallery, Woodworking, Gift Shop

Food, Beverage & Restaurant55 examples

Food, Beverage & Restaurant

Bakery, Coffee Shop, Bar, Food Truck

Hotel & Lodging7 examples

Hotel & Lodging

Campground, Vacation Rental, Wedding Venue

it,staffing and customer service17 examples

IT, Staffing & Customer Service

Virtual Assistant, Web Design, Digital Marketing Agency

Manufacturing & Wholesale31 examples

Manufacturing & Wholesale

HVAC, Winery, Furniture Manufacturing

Medical & Health Care37 examples

Medical & Health Care

Pharmacy, Medical Equipment, Therapy

Mobile Apps & Software5 examples

Mobile Apps & Software

Saas, Cyber Security, Apps

nonprofit and community7 examples

Nonprofit & Community

Community Center, Residential assisted living

Real Estate & Rentals15 examples

Real Estate & Rentals

Real Estate Investment, Construction, Flipping

Retail, Consumers & E-commerce73 examples

Retail, Consumers & E-commerce

Clothing, Jewelry, Shopping

Services189 examples

Services

Consultancy, Insurance , Agency, Salon

Transportation, Logistics & Travel25 examples

Transportation, Logistics & Travel

Trucking, Shipping, Import & Export

Every business plan example, A–Z

The whole library on one page. Every title below is a complete plan with three years of financials, free to read.

#

A

B

C

D

E

F

G

H

I

J

L

M

N

O

P

R

S

T

U

V

W

Y

What’s inside every example

Most “sample business plans” online are an outline with the numbers left blank. Ours are finished documents for a named company, and the financial section is the part that took the work.

The business, named

A real company with a location, an owner and a story — not “Company X”. It is easier to judge a plan you can picture.

Market analysis

Who the customers are, how many of them there are locally, and who else is already serving them.

Operations & marketing

What gets sold, at what price, how it reaches the customer and what it costs to run.

Three-year financials

Profit & loss, cash flow, balance sheet and break-even — with the assumptions behind every figure written out.

How to use an example without copying it

A loan officer reads dozens of plans a month and recognises a copied one instantly. Take the structure and the shape of the numbers; leave the figures behind.

Read the closest one end to end

Not for the wording — to see which questions a finished plan answers, and in what order it answers them.

Keep the structure, bin the numbers

The section order is worth reusing. Every figure in it belongs to a company that is not yours.

Rebuild the forecast on your own assumptions

Your prices, your volumes, your costs. If you cannot defend a number out loud, it is not ready to send.

Frequently asked questions

Are these business plan examples free?

Yes. Every example here can be read in full without an account. You only need Upmetrics when you want to build and edit your own plan from one.

Can I use one of these for a bank or SBA loan application?

Use it as the model, not the submission. A lender expects figures they can question and a market section about your own area. The structure here is what they look for; the numbers have to become yours.

What is the difference between a business plan example and a template?

An example is a finished plan for a named company with its financials filled in. A template is the empty structure. Most people read an example first to see what finished looks like, then work in a template or the AI generator.

Do the examples include real financial statements?

Yes — a three-year profit and loss, cash flow, balance sheet and break-even analysis, plus the assumptions they were built on, so you can see how each figure was arrived at.

How long should my own business plan be?

Long enough to answer your reader’s questions and no longer. Most funding plans run 15 to 25 pages. A lean internal plan can be a single page.

Which example should I start from if mine is not listed?

Pick the one with the closest business model rather than the closest industry. A subscription box and a meal-prep service share more structure than two unrelated shops do.

Found one close to your idea?

Start from it. Upmetrics builds your own version — your market, your prices, your costs — and the forecast calculates itself as you type.

Plan faster

Looking for a faster way to finish your business plan?

15 Day money back guaranteeChange plans anytimeCancel anytime