400+ business plan examples with full financials
Every example is a finished plan for a named company — market analysis, operations, and a three-year forecast with profit & loss, cash flow, balance sheet and break-even. Read any of them free, no signup.
Popular right now: fashion design · poultry farming · bottled water · coffee truck
400+
Complete example plans
24
Industries covered
3-year
Financials in every plan
Free
To read, no signup
Most-read examples this month
The eight our readers opened most in the last month.
Clothing & Fashion
Fashion Design Business Plan
3-year financials
Agriculture & Farming
Poultry Farming Business Plan
3-year financials
Manufacturing
Bottled Water Business Plan
3-year financials
Food & Beverage
Coffee Truck Business Plan
3-year financials
Entertainment & Media
Music Business Plan
3-year financials
Education & Training
School Business Plan
3-year financials
Medical & Health Care
Hospital Business Plan
3-year financials
Retail & E-commerce
Hardware Shop Business Plan
3-year financials
Browse by industry
Twenty-four industries. Each opens a page listing every example we have for it, newest first.
4 examplesAccounting, Insurance & Compliance
Financial Advisor, Marketing Agency, Insurance Company
16 examplesAgriculture, Farm & Food Production
Poultry, Plant Nursery, Brewery
18 examplesBeauty Salon & Fitness
Gym, Nail Salon, Skincare
15 examplesChildren & Pets
Preschool, Daycare, Pets Grooming
21 examplesCleaning, Maintenance & Repair
Handyman, Car Detailing, Laundromat
10 examplesClothing & Fashion
Online Boutique,T-shirt Printing, Clothing Manufacturer
17 examplesConstruction, Architecture & Engineering
Interior Design, Architecture, Plumbing
17 examplesConsulting, Advertising & Marketing
Interior Design, Law Firm, Customer Support
17 examplesEducation & Training
Podcast, Schools, Bookstore
42 examplesEntertainment & Media
Event Planning, Nightclub, Photography
4 examplesEvents
Wedding Venue, Catering, Funeral Home
12 examplesFinance & Investing
Accounting Firm, Insurance Agent, Real Estate Investment
A faster way to build your business plan
5 examplesFine Art & Crafts
Art Gallery, Woodworking, Gift Shop
55 examplesFood, Beverage & Restaurant
Bakery, Coffee Shop, Bar, Food Truck
7 examplesHotel & Lodging
Campground, Vacation Rental, Wedding Venue
17 examplesIT, Staffing & Customer Service
Virtual Assistant, Web Design, Digital Marketing Agency
31 examplesManufacturing & Wholesale
HVAC, Winery, Furniture Manufacturing
37 examplesMedical & Health Care
Pharmacy, Medical Equipment, Therapy
5 examplesMobile Apps & Software
Saas, Cyber Security, Apps
7 examplesNonprofit & Community
Community Center, Residential assisted living
15 examplesReal Estate & Rentals
Real Estate Investment, Construction, Flipping
73 examplesRetail, Consumers & E-commerce
Clothing, Jewelry, Shopping
Services
Consultancy, Insurance , Agency, Salon
25 examplesTransportation, Logistics & Travel
Trucking, Shipping, Import & Export
Every business plan example, A–Z
The whole library on one page. Every title below is a complete plan with three years of financials, free to read.
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What’s inside every example
Most “sample business plans” online are an outline with the numbers left blank. Ours are finished documents for a named company, and the financial section is the part that took the work.
The business, named
A real company with a location, an owner and a story — not “Company X”. It is easier to judge a plan you can picture.
Market analysis
Who the customers are, how many of them there are locally, and who else is already serving them.
Operations & marketing
What gets sold, at what price, how it reaches the customer and what it costs to run.
Three-year financials
Profit & loss, cash flow, balance sheet and break-even — with the assumptions behind every figure written out.
How to use an example without copying it
A loan officer reads dozens of plans a month and recognises a copied one instantly. Take the structure and the shape of the numbers; leave the figures behind.
Read the closest one end to end
Not for the wording — to see which questions a finished plan answers, and in what order it answers them.
Keep the structure, bin the numbers
The section order is worth reusing. Every figure in it belongs to a company that is not yours.
Rebuild the forecast on your own assumptions
Your prices, your volumes, your costs. If you cannot defend a number out loud, it is not ready to send.
Example, template, or let AI draft it?
Three different jobs. Pick the one that matches where you are today.
Frequently asked questions
Are these business plan examples free?
Yes. Every example here can be read in full without an account. You only need Upmetrics when you want to build and edit your own plan from one.
Can I use one of these for a bank or SBA loan application?
Use it as the model, not the submission. A lender expects figures they can question and a market section about your own area. The structure here is what they look for; the numbers have to become yours.
What is the difference between a business plan example and a template?
An example is a finished plan for a named company with its financials filled in. A template is the empty structure. Most people read an example first to see what finished looks like, then work in a template or the AI generator.
Do the examples include real financial statements?
Yes — a three-year profit and loss, cash flow, balance sheet and break-even analysis, plus the assumptions they were built on, so you can see how each figure was arrived at.
How long should my own business plan be?
Long enough to answer your reader’s questions and no longer. Most funding plans run 15 to 25 pages. A lean internal plan can be a single page.
Which example should I start from if mine is not listed?
Pick the one with the closest business model rather than the closest industry. A subscription box and a meal-prep service share more structure than two unrelated shops do.
Found one close to your idea?
Start from it. Upmetrics builds your own version — your market, your prices, your costs — and the forecast calculates itself as you type.
Looking for a faster way to finish your business plan?