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What if your break-even point is too low… or way too high?
There are two kinds of break-even numbers that should worry you. A low one that looks too good to be true. And a high one that looks too big to ever hit. Both can be calculated correctly. Both can still […]Is your SWOT analysis actually useful?
I’d bet your SWOT has at least two of these lines in it: Strength: Experienced team Weakness: Limited funding Opportunity: Growing market Threat: Competition NONE OF IT IS UNTRUE. It just doesn’t help you decide anything. Here’s what does. We’ll […]What Actually Gets a Business Plan Rejected
You got the rejection email. No real explanation. You’re left guessing whether the business itself was the problem. Most of the time, it wasn’t. Something in how the plan was built lost the reader first. Here’s what that’s usually about: […]Should Your Pitch Deck Have 10 Slides? 15? or 20?
Hey there, How many slides should your pitch deck have? Ask five people, get five answers. 10. 12. 15. “Under 20.” “Depends on your stage.” I’ve watched founders lose weeks to this — combining slides that need their own room, […]Why Profitable Businesses Still Run Out of Cash
Something I hear from founders more often than you’d think……. “Business is doing well. Revenue is up. My accountant isn’t worried. But cash is tight this month, and I don’t know why.” The answer is almost always the same. And […]Most Founders Pick the Wrong SBA Loan
Whenever I see founders compare SBA loans, they usually start with the same questions: Which one has the better rate? Which one gives me more time to repay? Should I go with a 7(a) or 504? What about a Microloan […]I Reviewed OpenAI’s Pitch Deck
OpenAI started in 2015 without a product or business model. What it had was a mission and backers willing to commit $1 billion. Today, it’s one of the biggest names in technology. So I reviewed a 13-slide sample deck based […]Your Business Plan Might Be Written for the Wrong Reader
I’ve watched a lot of founders do this. They download a business plan template from some random site. Fill in the details. Add the numbers. Follow the order it suggests. Finish every section. Plan’s done. Or at least, it feels […]Why “Everyone” Is a Bad Target Market
Hey there, Quick question before we start: who’s your customer? If your answer had the word “everyone,” “anyone,” or “all” in it — stop. We need to talk. For example: “anyone who wants to start a business,” or “everyone who […]Cut Your 50-Page Business Plan in Half (Without Missing Important Details)
Business plans are (and have been) long. As a business plan consultant, I read at least a couple dozen plans every month. When I ask them why, their response: Isn’t that how it’s supposed to be? It may have worked […]
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