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Newsletter Archive
Check out our past newsletters to catch up on great insights, expert tips, and practical advice we've shared with our community.
Why “Everyone” Is a Bad Target Market
Hey there, Quick question before we start: who’s your customer? If your answer had the word “everyone,” “anyone,” or “all” in it — stop. We need to talk. For example: “anyone who wants to start a business,” or “everyone who […]Cut Your 50-Page Business Plan in Half (Without Missing Important Details)
Business plans are (and have been) long. As a business plan consultant, I read at least a couple dozen plans every month. When I ask them why, their response: Isn’t that how it’s supposed to be? It may have worked […]Weak vs. Strong Business Plans
Hi, how’re you holding up amidst all this chaos? Hope everything’s good. This week, I’m taking over the “PLANNING PULSE” because I want to talk about the weak vs. strong business plan. Founders ask me this all the time: “Is […]Your Market Size Number Is Meaningless
I’ve read dozens of business plans, and almost all of them had a line that read something like……….. “The global XYZ market is worth $490 billion.” And, I’m like, okay. But what does that have to do with the little […]Investors fund the WORST CASE (not the BEST)
Founders often pitch their best-case numbers and hope investors will believe them. That’s usually the wrong move. You know what happens in most investor meetings? (Let me explain with a story of two founders) The story of two founders Two […]What Do You Do When the Runway Shrinks?
I was at a community event, and I asked this question to a bunch of early-stage founders. (Just to get their thoughts on it) There were some quick answers: Freeze hiring for a while Stop/reduce marketing spend Reduce operational costs […]How to Turn Scattered Notes into a Structured Business Plan (Ft. Upmetrics)
It’s 2026 already. (happy new year, btw 🎉) And if you don’t have a business plan yet, you’re off to a slow start. Nah, don’t worry. We’ll help you pick up the pace. Let me show you how you can […]8 Financial Charts Investors Expect in Your Business Plan
Holidays are approaching. And since everyone’s busy trying to finish their pending tasks, I’ll make this one quick. As crucial as financial reports are for a solid business plan, they can make your plan look intimidating. Visual charts and graphs […]30-Day Business Plan For 2026
If you’re starting a business in 2026, you might be juggling a lot of questions, thoughts, and confusion. What should I do first? Do I start first or plan first? Do I register now or wait? Do I even need […]20-Minute Year-End Financial Review (Before 2026)
“This year didn’t go the way I expected.” If you think like this, you’re not alone. (We feel you 🤝) 2025 has been a year like that. With squeezed margins, inflation, and messed-up supply chains, there’s no certainty about anything. […]
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