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The Competitive Analysis Kit

Use this comprehensive competitive analysis kit to evaluate market position, identify threats, and understand opportunities to make informed business decisions.
Available formats:
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Download counts: 51,984

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What makes our competitive analysis kit stand out?

Complete toolkit

Complete toolkit

Includes five key competitive analysis tools in one download.

Easy to use

Easy to use

Simple instructions help you fill out each template step by step.

Visual & clear

Visual & clear

Visual charts and tables help you understand your market quickly.

Ready for reports

Ready for reports

Formats are designed for easy copying into business plans and presentations.

Competitive analysis kit highlights

Here’s what we’ve included in this competitive analysis kit:

  • Porter’s Five Forces Analysis
  • SWOT analysis
  • BCG matrix
  • Perceptual map
  • Competitor scoring card
  • Market positioning worksheet
  • Industry trend assessment
  • Competitive advantage evaluation

Steps to use our competitive analysis kit

competitive analysis kit
  • Download the kit

    Download the full kit with all templates in Excel, Word, or Google Sheets for easy access and use.

  • Collect your market data

    Gather detailed data on competitors, customers, suppliers, and industry trends to complete the analysis accurately.

  • Complete each template

    Fill out each template carefully, covering Porter’s Five Forces, SWOT, BCG Matrix, Perceptual Map, and Competitor Scoring Card.

  • Review insights

    Analyze the completed templates to identify your competitive advantages, weaknesses, market gaps, and improvement opportunities clearly.

  • Save and share

    Save your work as PDFs or add templates directly into your business plans or presentations to share with stakeholders.

Put our competitive analysis kit to good use. Try Upmetrics to turn your analysis data into a winning strategy within a comprehensive business plan.

Not just competitive analysis, create an entire, solid business plan using Upmetrics. From market research and SWOT analysis to financial forecasting and go-to-market strategies, Upmetrics brings every element of business planning into one intuitive platform.
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