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The Market Analysis Kit

Track your market insights using this free, editable market analysis kit. Use it to uncover customer needs, identify growth opportunities, and guide strategic decisions.
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Why choose our market analysis kit?

Audience clarity

Audience clarity

Quickly define your ideal customerโ€™s profile, traits, and behavior in one place.

Validated surveys

Validated surveys

Use sample questions for focus groups and surveys with editable formats.

Strategic analysis

Strategic analysis

Includes SWOT and Porterโ€™s Five Forces templates for deeper evaluation.

Beginner-friendly format

Beginner-friendly format

No learning curves, just plug in answers and start planning smarter.

Market analysis kit template highlights

Hereโ€™s what weโ€™ve included in this market research kit:

  • Customer persona builder
  • SWOT analysis template
  • Porter's five forces layout
  • Focus group survey format
  • Prewritten question bank
  • Demographic questions
  • Brand perception questions
  • Open-ended & Likert formats

Steps to use our market analysis kit

market analysis kit
  • Get the template

    Download the editable kit instantly as a Word or Google Doc. Use it on your device or print for offline work.

  • Define your market

    Start by filling out the customer persona builder to outline traits, behaviors, pain points, and buying motivations.

  • Run surveys

    Choose from ready-made questions for focus groups or email surveys. Collect responses to uncover useful market patterns.

  • Perform analysis

    Use SWOT and Porterโ€™s templates to analyze strengths, threats, and competitive pressures affecting your business.

  • Save and present

    Summarize your research findings clearly. Add them to investor decks, business plans, or internal presentations.

Put your market analysis to use. With Upmetricsโ€™ AI research assistant, you can conduct market analysis and build a comprehensive business plan

Not just market analysis, create a complete business plan with Upmetrics. Its AI will help you conduct thorough market analysis, calculate financials, and set the tone right for the perfect business plan. Enjoy smart tools, visual reports, and automated insights that actually save you hours.
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