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Quickly define your ideal customer’s profile, traits, and behavior in one place.
Use sample questions for focus groups and surveys with editable formats.
Includes SWOT and Porter’s Five Forces templates for deeper evaluation.
No learning curves, just plug in answers and start planning smarter.
Here’s what we’ve included in this market research kit:
Download the editable kit instantly as a Word or Google Doc. Use it on your device or print for offline work.
Start by filling out the customer persona builder to outline traits, behaviors, pain points, and buying motivations.
Choose from ready-made questions for focus groups or email surveys. Collect responses to uncover useful market patterns.
Use SWOT and Porter’s templates to analyze strengths, threats, and competitive pressures affecting your business.
Summarize your research findings clearly. Add them to investor decks, business plans, or internal presentations.
Plan Smarter & Faster with Upmetrics
Yes, it’s completely free to access. You’ll need to sign in to download the kit, but there are no charges or commitments involved, just instant access to a powerful planning resource.
It includes:
No prior experience is necessary. The templates are designed with simple instructions, editable prompts, and examples to make your analysis smooth and guided throughout.
It helps validate your business idea, understand customer behavior, and identify opportunities—critical for reducing risk and building a stronger market-fit strategy.
Absolutely. Whether you’re in SaaS, services, retail, or consulting, the kit’s components adapt easily to any industry, audience, or business model.
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