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Every section is neatly outlined with prompts so you can build your statement without confusion.
It helps you test and validate your brand’s core promise and its relevance in the market.
Define what makes your product or service different.
Designed to distill your big ideas into clear, concise statements.
This positioning statement template includes:
Pick your preferred file format: Word, Google Docs, or PDF, and start editing.
Clarify who your target customers are, what their main problem is, and how your product stands out.
Follow the example template and fill in blanks like target market, brand promise, and differentiation points.
Tweak the language, make it concise, and ensure your message aligns with your mission and offering.
Use your positioning statement across marketing, sales, product, and customer support for message consistency.
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It should be short, clear, and focused—typically one to two sentences. Avoid buzzwords and keep it actionable and relevant to your audience’s needs.
Yes, a good positioning statement helps anchor your brand messaging, making your marketing efforts more focused, consistent, and persuasive.
Yes, a mission statement is about your company’s purpose, while a positioning statement explains how your product serves a specific market need.
Do not put vague claims, jargon, or look to make overpromises. Your positioning statement should be believable, specific, and based on what you really can do.
Update it whenever your business changes—like offering new products, entering new markets, or when your customers’ needs change.
