Positioning Statement Templates

Need to communicate your product’s unique value effectively? This free positioning statement template helps you explain your product or service to your target audience with precision.

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What makes our positioning statement template stand out?

Easy-to-follow structure

Every section is neatly outlined with prompts so you can build your statement without confusion.

Define your brand

It helps you test and validate your brand’s core promise and its relevance in the market.

Unique value proposition

Define what makes your product or service different.

Flexible and reusable

Designed to distill your big ideas into clear, concise statements.

Positioning statement template highlights

This positioning statement template includes:

What is a positioning statement
Step-by-step writing tips
Standard positioning statement format
10 editable, industry-specific examples
Bonus tips for customizing your statement
Quick checklist for final review
Editable template (Google Docs & Word)

How to use our positioning statement template?

Download the template

Pick your preferred file format: Word, Google Docs, or PDF, and start editing.
Understand your audience

Clarify who your target customers are, what their main problem is, and how your product stands out.
Write with the structure

Follow the example template and fill in blanks like target market, brand promise, and differentiation points.
Refine and finalize

Tweak the language, make it concise, and ensure your message aligns with your mission and offering.
Apply across teams

Use your positioning statement across marketing, sales, product, and customer support for message consistency.

Why choose Upmetrics over a positioning statement template?

Static and one-time use
No research support
Not beginner-friendly
No team collaboration
No support

AI-powered writing assistant
Market research tools
Easy for beginners
Integrated with business planning
Real-time teamwork support
Built-in competitor analysis

Positioning is sorted, but planning? Upmetrics helps you plan your business strategically & financially!

Upmetrics is a business planning platform that helps you create clear, resonant brand messaging—from positioning statements to pitch decks—to support confident, strategic business growth.

Plan Smarter & Faster with Upmetrics

Frequently Asked Questions

How detailed should a positioning statement be?

It should be short, clear, and focused—typically one to two sentences. Avoid buzzwords and keep it actionable and relevant to your audience’s needs.

Can this help with branding and marketing?

Yes, a good positioning statement helps anchor your brand messaging, making your marketing efforts more focused, consistent, and persuasive.

Do I need a positioning statement if I already have a mission statement?

Yes, a mission statement is about your company’s purpose, while a positioning statement explains how your product serves a specific market need.

What should I avoid in a positioning statement?

Do not put vague claims, jargon, or look to make overpromises. Your positioning statement should be believable, specific, and based on what you really can do.

How often should I update my positioning statement?

Update it whenever your business changes—like offering new products, entering new markets, or when your customers’ needs change.

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Positioning Statement Templates

What makes our positioning statement template stand out?

Easy-to-follow structure

Define your brand

Unique value proposition

Flexible and reusable

Positioning statement template highlights

How to use our positioning statement template?

Download the template

Understand your audience

Write with the structure

Refine and finalize

Apply across teams

Why choose Upmetrics over a positioning statement template?

Positioning is sorted, but planning? Upmetrics helps you plan your business strategically & financially!

Frequently Asked Questions

How detailed should a positioning statement be?

Can this help with branding and marketing?

Do I need a positioning statement if I already have a mission statement?

What should I avoid in a positioning statement?

How often should I update my positioning statement?

Your positioning statement template is ready

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