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Positioning Statement Templates

Need to communicate your productโ€™s unique value effectively? This free positioning statement template helps you explain your product or service to your target audience with precision.
Available formats:
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Download counts: 39,983

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What makes our positioning statement template stand out?

Easy-to-follow structure

Easy-to-follow structure

Every section is neatly outlined with prompts so you can build your statement without confusion.

Define your brand

Define your brand

It helps you test and validate your brandโ€™s core promise and its relevance in the market.

Unique value proposition

Unique value proposition

Define what makes your product or service different.

Flexible and reusable

Flexible and reusable

Designed to distill your big ideas into clear, concise statements.

Positioning statement template highlights

This positioning statement template includes:

  • What is a positioning statement
  • Step-by-step writing tips
  • Standard positioning statement format
  • 10 editable, industry-specific examples
  • Bonus tips for customizing your statement
  • Quick checklist for final review
  • Editable template (Google Docs & Word)

How to use our positioning statement template?

positioning statement templates
  • Download the template

    Pick your preferred file format: Word, Google Docs, or PDF, and start editing.

  • Understand your audience

    Clarify who your target customers are, what their main problem is, and how your product stands out.

  • Write with the structure

    Follow the example template and fill in blanks like target market, brand promise, and differentiation points.

  • Refine and finalize

    Tweak the language, make it concise, and ensure your message aligns with your mission and offering.

  • Apply across teams

    Use your positioning statement across marketing, sales, product, and customer support for message consistency.

Why choose Upmetrics over a positioning statement template?

  • Static and one-time use
  • No research support
  • Not beginner-friendly
  • No team collaboration
  • No support
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  • AI-powered writing assistant
  • Market research tools
  • Easy for beginners
  • Integrated with business planning
  • Real-time teamwork support
  • Built-in competitor analysis

Positioning is sorted, but planning? Upmetrics helps you plan your business strategically & financially!

Upmetrics is a business planning platform that helps you create clear, resonant brand messagingโ€”from positioning statements to pitch decksโ€”to support confident, strategic business growth.
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