Executive Summary
Many people today want safe, professional beauty and wellness treatments. But they often have to choose between a medical clinic that feels cold or a spa that feels nice but isn’t supervised by doctors. This leaves a gap for people who want both safety and comfort.
Reviva Aesthetics & Wellness in Coral Gables, Miami, fixes this. We give you real medical treatments in a place that feels calm and comfortable. You don’t have to choose anymore. The spa also offers memberships and products that bring people back.
The demand for medical spas is growing fast across the U.S. The market is expected to reach $27.29 billion by 2034, showing that more people now prefer safe, non-surgical treatments to look and feel their best. Reviva fits this growing trend by giving trusted care in a friendly, professional setting.
Reviva’s main customers are those seeking to look good and feel relaxed. The spa mainly caters to:
- Women and men between 28 and 60 years old
- Professionals, models, and health-conscious clients
- Local workers who come in often for skincare or stress relief
Reviva is owned by Dr. Olivia Grant (70%), Founder and Medical Director, and Jordan Ellis (30%), Co-owner and Operations Director. Dr. Grant has 10 years of experience in beauty treatments and health medicine. Jordan Ellis handles staff, daily operations, and memberships. Together, they run the spa safely and smoothly.
Reviva’s mission is to give safe and quality care in a calm, friendly place where every client feels good and confident.
The vision is to become the most trusted and loved spa in Coral Gables, known for great service, modern treatments, and a warm, welcoming atmosphere.
Reviva expects steady growth over the next few years. The spa plans to earn more every year by offering different services and keeping expenses low.
| Year | Avg Monthly Clients | Avg Ticket | Annual Revenue |
|---|---|---|---|
| Year 1 | 280 | $210 | $705,600 |
| Year 2 | 420 | $235 | $1,184,400 |
| Year 3 | 550 | $250 | $1,650,000 |
The spa plans to cover all costs and reach break-even by mid-2027. It will stay strong by keeping steady profits and offering services that clients love.
The spa needs $540,000 to start. This includes:
- $120,000 from the owners
- $420,000 secured term loan from Wells Fargo (Miami Coral Gables Branch)
The loan is secured with medical equipment, lease improvements, and the owners’ personal guarantee. This money will pay for renovations, equipment, staff, marketing, and running costs to start the spa successfully.
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Business Overview
- Business name: Reviva Aesthetics & Wellness
- Address: 295 Valencia Avenue, Suite 210, Coral Gables, Miami, FL 33134
The business is a Limited Liability Company (LLC). This keeps the owners’ personal money safe if the business has problems and makes it easier to run.
The spa is in Central Coral Gables, a busy and rich area with offices and shops. This place is good for a medical spa because people there take care of their health, beauty, and wellness.
Both aesthetic and wellness skills, along with experience in running a safe professional spa, have been brought together by the founders of Reviva Aesthetics & Wellness to ensure that clients receive good care and a great experience.
| Founder | Role & Ownership | Experience | Value to Reviva |
|---|---|---|---|
| Dr. Olivia Grant, DNP | Founder & Medical Director (70%) | Nurse practitioner with 10 years in aesthetics and regenerative medicine; worked at Miami Plastic Surgery Group |
Leads treatments, keeps clients safe, and ensures high-quality care |
| Jordan Ellis | Co-owner & Operations Director (30%) | Worked as operations director at a medspa in Fort Lauderdale | Manages daily operations, vendors, and memberships to run the spa smoothly |
Reviva Aesthetics & Wellness is a 1,800 sq. ft. spa in the center of Coral Gables. The space is designed to make clients feel comfortable, safe, and relaxed while receiving treatments.
The spa includes:
- Three treatment rooms
- A consultation room
- A laser room
- A sterilization area
- A reception desk
- A small retail corner
- A waiting lounge
It is easy to reach, with good parking and wheelchair access. The layout is also planned to keep clients safe, help staff work smoothly, and meet all health rules.
Business Model
Reviva Aesthetics & Wellness offers medical treatments in a calm, relaxing spa. Services include Botox, fillers, laser treatments, facials, IV therapy, chemical peels, and weight loss injections.
The spa has membership plans with discounts or free treatments to make clients come back often. It also sells skincare and wellness products. The focus is on friendly service, safe treatments, and a comfortable place.
Business Goals
Reviva Aesthetics & Wellness has clear goals to grow the spa and keep clients happy.
- Grow clients: Have about 3,300 clients in the first year and almost double by the third year.
- Break-even: Make enough money to cover costs in the first year.
- Profit: Start making a profit by the second year.
- Hire staff: Add 2 more staff members by the second year.
- Add new services: Offer more treatments as the spa grows.
- Increase sales: Grow membership plans and product sales to bring in steady income.
Milestones & Timeline
Reviva Aesthetics & Wellness has a clear plan to open the spa, grow the business, and reach key goals. Here are the main milestones:
Market Research
More people want safe beauty treatments that look natural. They like quick treatments that make them look good without surgery or a long recovery. Medical spas are popular because they give medical care in a relaxing place.
The medical spa business is growing fast around the world. It is worth about $18.6 billion in 2025 and will grow to $44.1 billion by 2032.
In the United States, this business is also rising quickly. It’s worth $7.36 billion in 2024 and will hit $27.29 billion by 2034, as mentioned earlier. People want Botox, laser facials, and skin care without surgery.
Florida is a great place for this business. Cities like Coral Gables and Miami have many middle-class and wealthy people who earn between $111,550 and $143,422 a year. They care about their looks and health, and they are happy to spend on quality care. These are the right clients for Reviva.
A 2024 report shows that in America, 89% of medical spa clients are women, with 51% of females aged between 35 and 54.
This matches Reviva’s clients—busy people who want to look good and feel healthy.
Reviva is opening at the perfect time and place, offering the kind of care people want most.
Target Demographic
Reviva Aesthetics & Wellness focuses on people who care about their looks, health, and confidence. We divided our target customers into three main categories to better understand their needs.
| Category | Details | Why They Choose Reviva |
|---|---|---|
| Age & Income | Women and men aged 28–60 who earn between $80,000 and $250,000 a year. | They can afford quality care and want safe, trusted treatments. |
| Lifestyle | Professionals, models, and people who like to stay fit and take care of their skin. | They want good results without taking much time away from work. |
| Local Area | People living or working near Coral Gables. | They like a nearby spa that feels friendly and easy to visit. |
Market Trends
Recent trends also show how the industry is changing:
- People now prefer non-surgical and quick treatments that don’t need a long recovery time.
- New technology is making treatments safer, faster, and gives effective results.
- More people want beauty and wellness together, not just one or the other.
- Membership plans and loyalty offers are helping clients come back regularly and build trust.
- More men are also starting to try skincare and wellness treatments.
With these steady trends, Reviva Aesthetics & Wellness is entering the market at the right time, offering safe medical care in a calm and relaxing space.
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Competitor Analysis
Coral Gables has many medical spas, but most of them focus only on looks or only on medical care. Very few offer both safety and comfort together. Reviva Aesthetics & Wellness fills this gap by giving safe medical treatments in a calm and relaxing place. Here’s how it compares with other local spas:
| Competitor | Strengths | Weaknesses |
|---|---|---|
| SkinSpirit Coral Gables |
|
|
| Med Aesthetics Miami |
|
|
| DermaClinic Miami |
|
|
Reviva also competes with regular spas, salons, and wellness centers that offer facials and massages. These places help people relax, but don’t have trained medical staff or advanced equipment. Reviva gives both safety and comfort in one place.
How Reviva Is Different
Reviva Aesthetics & Wellness is run by a medical expert and offers safe, modern treatments in a warm and calm setting. The spa provides PRP facials, IV drips, and other natural treatments that help clients look and feel their best. With friendly service, a clean space, and easy membership options, Reviva builds trust and keeps clients coming back.
Services & Products Offering
At Reviva Aesthetics & Wellness, we bring together medical care and a relaxing spa feel. Our goal is to help people look good, feel better, and care for their skin and body. Every service is done by trained medical staff using safe and proven methods.
Core services
We focus on three main types of treatments:
- Aesthetic Injectables & Skin Rejuvenation
These are our most popular services and bring in over 40% of first-year income. They give quick results, need little to no recovery time, and clients often return every few months to maintain their look.
- Energy-Based & Body Contouring Treatments
These non-surgical treatments help shape the body and tighten the skin. They use modern machines to give real results without a long recovery time.
- Regenerative & Wellness Services
We care about your whole health—energy, balance, and how you feel overall. These treatments work from the inside to help you look and feel good long-term.
This mix lets us help different kinds of clients, keep money coming in every month, and give treatment plans that actually work.
Membership Packages
At Reviva Aesthetics & Wellness, we make self-care simple and easy to keep up with. Our memberships help you save money, stay consistent, and enjoy your favorite treatments all year.
| Membership | Price | What You Get | Best For |
|---|---|---|---|
| Silver | $99/month | 10% off all services and one free facial each month | Good for anyone who wants regular skin care and healthy, glowing skin. |
| Gold | $179/month | 15% off all services and one HydraFacial each month | Great for people who want fresh, clean, and hydrated skin every month. |
| Platinum | $299/month | 20% off all services and one filler or laser session every three months | Best for clients who like advanced treatments and big savings. |
Each plan gives you an easy way to care for your skin and body while saving money on the treatments you love.
Retail Products
At Reviva Aesthetics & Wellness, we also offer products that help clients take care of their skin and health at home.
- Medical-grade skincare: We sell products from trusted brands like ZO Skin Health, SkinCeuticals, and Revision Skincare. These products are made with strong, safe ingredients that help with aging, acne, and uneven skin tone. They give better results than regular store products.
- IV supplement packs: Reviva has its own line of IV supplement packs that support hydration, energy, and overall wellness. They go hand in hand with our IV treatments and help clients feel good from the inside out.
These products let clients keep their skin glowing and stay healthy between visits.
Equipment Vendors
At Reviva Aesthetics & Wellness, we use top-quality machines to give safe and effective treatments. Each one is chosen for good results and comfort.
Here’s a look at our main equipment partners:
| Equipment | Description | Cost |
|---|---|---|
| Candela GentleMax Pro Laser | A trusted laser system used for hair removal and skin treatments, known for being safe, fast, and effective on all skin types. | $90,000 |
| InMode Morpheus8 RF Microneedling | A leading technology for tightening and smoothing the skin using radiofrequency and microneedling. | $72,000 |
| Alma Accent Prime Body Contouring | A non-surgical body contouring system that helps reduce fat and firm the skin for a toned look. | $68,000 |
| Zimmer Cryo 6 Cooling Device | A cooling system used during laser and aesthetic treatments to keep clients comfortable and protect the skin. | $12,000 |
| SkinCeuticals Retail Startup Package | A professional skincare line startup set with high-quality, science-based products for daily skin health. | $8,000 |
These machines and products help us give every client safe care and great results.
Software
At Reviva Aesthetics & Wellness, we use simple and trusted software to keep daily work easy and organized.
- AestheticsPro EMR ($350/month): Keeps all client and treatment records safe and easy to find.
- Boulevard Scheduling & CRM ($280/month): Helps with booking, reminders, and client messages so appointments run on time.
- QuickBooks Online ($90/month): Manages payments, invoices, and other financial work simply and clearly.
These systems help our team work better and make every client visit simple and stress-free.
Operations Plan
At Reviva Aesthetics & Wellness, we focus on safety and giving every client a good experience. Our goal is to make people feel safe, happy, and want to come back. All treatments are done under Dr. Olivia Grant’s supervision and follow Florida medical board rules.
The spa is open Monday to Saturday from 9 AM to 7 PM and closed on Sundays. Each day, two full-time providers work in turns. During busy hours, from 12 PM to 6 PM, extra staff help out so everything runs smoothly. This setup makes sure every client gets personal care and a relaxed, professional visit.
Staffing Plan
At Reviva Aesthetics & Wellness, our team is small but skilled. Everyone has a clear job to give safe treatments, friendly service, and a smooth experience.
Here’s our staffing plan for the first year:
| Position | Role | Pay |
|---|---|---|
| Dr. Olivia Grant (Medical Director, Injector) | Leads treatments and ensures safety. | $120,000/year |
| Jordan Ellis (Operations Director) | Runs daily operations and manages staff. | $80,000/year |
| Nurse Injector (1) | Gives injections and helps with treatments. | $75,000/year |
| Licensed Aesthetician (2) | Does facials, peels, and skincare treatments. | $55,000/year each |
| Front Desk / Client Coordinator (1) | Greets clients, handles bookings, and keeps things organized. | $42,000/year |
| Marketing Assistant (Part-Time) | Helps with social media and promotions. | $25,000/year |
| Contract Medical Assistant | Helps during treatments and with setup. | $20/hour (~$18,000/year) |
| Total Annual Pay | $470,000 |
This team helps Reviva stay organized, provide great care, and make every client feel welcome and well looked after.
By Year 2, Reviva anticipates adding:
- 1 additional nurse (injector/laser technician)
- 1 part-time medical assistant
These additions will raise service throughput by 25% with minimal incremental overhead.
Staffing Strategy
At Reviva Aesthetics & Wellness, we make sure our team is flexible, skilled, and motivated.
- Cross-Training: All staff learn basic computer systems and sales processes so they can help in different areas when needed.
- Recruitment: We hire certified injectors through local nurse networks and university alumni groups.
- Incentives: Staff can earn extra pay (5–10% bonus) when they meet service or product sales goals.
- Training: Every few months, staff get in-house training from Allergan and InMode experts to stay updated on the latest techniques.
This approach helps us control labor costs while keeping clients safe and giving them a great experience.
Workflow & Client Journey
At Reviva Aesthetics & Wellness, we follow a clear process to make every client visit smooth and safe.
- Booking: Clients can book appointments or consultations online through our website or Aesthetic Record.
- Pre-visit intake: Clients fill out a medical questionnaire and consent form digitally before their visit.
- Consultation: Dr. Grant reviews the client’s needs, does a visual check, and plans the treatment.
- Procedure: Licensed staff or Dr. Grant performs the treatment, following safety rules.
- Aftercare: Clients get instructions, email reminders, and help to book their next visit.
- Data Capture: Everything is logged in our system to follow rules and keep accurate records.
This process keeps visits simple and safe for every client.
Vendors & Suppliers
To run the spa smoothly, we’ll work with trusted vendors for supplies, equipment, and support.
| Category | Vendor | Cost / Notes |
|---|---|---|
| Biohazard Waste Disposal | Stericycle | $150 per month |
| Linen & Laundry | South Florida Linens | $250 per month |
| Malpractice Insurance | CM&F Group | $9,000 per year |
| Legal & Compliance | MedLaw Group | $4,800 per year (retainer) |
| Injectables | Allergan | Used for fillers and Botox treatments |
| Devices & Service | InMode | Equipment and service support |
| Skincare Retail | SkinCeuticals | Skincare products for sale |
Working with these reliable vendors will help the spa stay organized, safe, and ready to serve clients every day.
Licensing, Safety, and Insurance
The spa follows all the rules to work safely and legally in Florida. It has a Florida Medical Spa License and uses a HIPAA-approved system to keep client records private. All staff complete OSHA and Bloodborne Pathogen training, and the spa’s laser machines are registered with the State of Florida. These steps help make sure the spa stays clean, safe, and professional.
The spa also has important insurance for protection:
- Malpractice & General Liability Insurance: $2 million coverage
- Property & Equipment Insurance: $150,000 coverage
- Cyber Liability Policy: $100,000 coverage for data safety
All team members follow safety rules for handling needles, throwing away sharps, and keeping CPR training up to date. These safety and insurance steps help protect clients, staff, and the spa.
Quality Control Procedures
Reviva makes sure every service is done safely and correctly. Each month, the team checks client records to be sure all details are accurate. Staff also keep daily cleaning logs to make sure the equipment and rooms stay clean and ready to use. Every month, Dr. Grant meets with the team to review work, fix any issues, and keep quality standards high. These steps help Reviva provide safe, clean, and consistent care to every client.
Marketing & Sales Strategy
Reviva wants to get new clients and ensure they are happy so they come back. The spa will grow through social media, local events, and friendly service. The goal is to build trust with every client.
In the first year, Reviva plans to have about 3,300 clients, with 40% coming back. In the second year, the goal is 5,000 clients, with half returning. By the third year, Reviva wants 6,600 clients and 1000 loyal members who stay through special offers and memberships.
Here is the simple plan:
| Marketing Channel | Focus Area | Monthly Budget | Goal |
|---|---|---|---|
| Instagram & Facebook Ads | Run local ads and offers | $1,200 (40%) | Get new clients |
| Google SEO & PPC | Show in local searches | $800 (25%) | Get more bookings |
| Referral Partnerships | Work with local doctors | $0 (15%) | Get referrals |
| Influencer Program | Partner with local creators | $300 (10%) | Reach more people |
| Events & Pop-Ups | Join local events | $150 (5%) | Get local attention |
| Email Campaigns | Send offers and news | $150 (5%) | Stay connected with clients |
| Total Monthly Budget | $2,600 |
By using this plan, Reviva will grow every year and become a well-known spa in the area.
Content Strategy
Reviva will also focus on creating simple and engaging online content to connect with people on Instagram, YouTube, and other platforms.
- Educational videos: Short clips by Dr. Grant explaining different treatments and skincare tips.
- Before & after posts: Real results that show the quality of Reviva’s work.
- Client stories: Short videos or posts highlighting happy clients and their experiences.
- Bilingual content: Posts in both English and Spanish to reach more people in the community.
This friendly and informative content will help Reviva build trust, reach more people, and stay active in both local and online communities.
Promotions
Reviva will use simple and attractive promotions to bring in new clients and reward loyal ones.
The Grand Opening offer will include a free skincare analysis and $50 off the first service. This will help new clients experience the spa’s care and quality at a lower cost while encouraging them to book again.
To grow through word of mouth, Reviva will offer a membership referral credit of $25 for every new client referred by an existing member. This not only builds loyalty but also helps spread trust within the community.
Throughout the year, the spa will run seasonal offers such as the “Glow Season Package” and “Summer Refresh”. The Glow Season Package will help refresh and brighten skin after winter, and the Summer Refresh will help keep skin smooth and hydrated during hot weather.
These offers will help Reviva bring in more clients and build lasting relationships in the community.
Financial Plan
Reviva Aesthetics & Wellness is planned to grow slowly and steadily with the help of memberships and repeat clients. The spa will earn money from both one-time treatments and regular skincare or wellness services. The financial plan is based on real startup costs, careful spending, and steady growth over three years. The spa is expected to start making a profit in Year 2 as memberships and higher-priced services increase.
Startup Costs
The starting budget includes the main setup costs like space work, medical equipment, furniture, software, marketing, insurance, and money for the first six months to run the spa.
| Category | Cost (USD) | Notes |
|---|---|---|
| Leasehold Improvements | $90,000 | Buildout, plumbing, lighting |
| Medical Equipment | $250,000 | Lasers, injectables, devices |
| Furniture, Décor & Fixtures | $25,000 | Lounge, treatment rooms |
| Software, Licenses & Legal | $10,000 | EMR, compliance, legal setup |
| Marketing Launch | $20,000 | Branding, ads, PR |
| Insurance & Deposits | $7,000 | Business insurance and utilities |
| Working Capital (6 months) | $45,000 | Payroll and rent buffer |
| Total Startup Investment | $447,000 |
Key Assumptions
| Key Assumptions | Details |
|---|---|
| Revenue Growth | Year 1 to Year 3 CAGR ≈ 52% |
| Average Service Price | $210 → $235 → $250 |
| Client Retention Rate | 40% in Year 1, rising to 50% in Year 2 |
| COGS | 35% of revenue |
| Payroll | $470,000 per year |
| Rent & Utilities | $80,000 per year |
| Marketing | $31,200 per year |
| Loan | $420,000 @ 9.5% fixed interest, 7-year term |
| Tax Rate | 25% (estimated combined federal and state) |
Revenue Forecasts
| Year | Avg Monthly Clients | Avg Ticket | Annual Revenue | EBITDA | Net Margin |
|---|---|---|---|---|---|
| Year 1 | 280 | $210 | $705,600 | -$35,000 | -5% |
| Year 2 | 420 | $235 | $1,183,800 | +$145,000 | 12% |
| Year 3 | 550 | $250 | $1,650,000 | +$310,000 | 19% |
Monthly Projections (Year 1)
| Month | Revenue ($) | COGS (35%) | Gross Profit | Payroll + OPEX | EBITDA |
|---|---|---|---|---|---|
| Jan | $45,000 | $15,750 | $29,250 | $48,000 | -$18,750 |
| Feb | $50,000 | $17,500 | $32,500 | $47,500 | -$15,000 |
| Mar | $55,000 | $19,250 | $35,750 | $47,000 | -$11,250 |
| Apr | $60,000 | $21,000 | $39,000 | $46,500 | -$7,500 |
| May | $65,000 | $22,750 | $42,250 | $45,800 | -$3,550 |
| Jun | $70,000 | $24,500 | $45,500 | $45,000 | +$500 |
| Jul | $75,000 | $26,250 | $48,750 | $44,200 | +$4,550 |
| Aug | $80,000 | $28,000 | $52,000 | $43,800 | +$8,200 |
| Sep | $85,000 | $29,750 | $55,250 | $43,400 | +$11,850 |
| Oct | $90,000 | $31,500 | $58,500 | $43,000 | +$15,500 |
| Nov | $95,000 | $33,250 | $61,750 | $42,500 | +$19,250 |
| Dec | $105,600 | $36,960 | $68,640 | $42,490 | +$26,150 |
| Totals / Avg. | $705,600 | $246,960 | $458,640 | $493,640 | -$35,000 |
Projected Profit & Loss Statement (3 Years)
| Category | Year 1 ($) | Year 2 ($) | Year 3 ($) |
|---|---|---|---|
| Revenue | $705,600 | $1,183,800 | $1,650,000 |
| – Injectables (45%) | $317,520 | $532,710 | $742,500 |
| – Laser & Facial Treatments (30%) | $211,680 | $355,140 | $495,000 |
| – IV & Regenerative Therapies (15%) | $105,840 | $177,570 | $247,500 |
| – Retail Products (10%) | $70,560 | $118,380 | $165,000 |
| COGS (35%) | $246,960 | $414,330 | $577,500 |
| Gross Profit | $458,640 | $769,470 | $1,072,500 |
| Payroll Expenses | $392,000 | $430,000 | $460,000 |
| – Medical Director (Salary & Draw) | $120,000 | $125,000 | $130,000 |
| – Operations Director | $80,000 | $84,000 | $88,000 |
| – Providers & Aestheticians | $135,000 | $155,000 | $175,000 |
| – Front Desk & Support | $42,000 | $43,500 | $45,000 |
| – Marketing & Admin Staff | $15,000 | $22,500 | $22,000 |
| Operating Expenses | $101,640 | $150,140 | $200,500 |
| – Rent & Utilities | $80,000 | $82,400 | $85,000 |
| – Marketing & Advertising | $31,200 | $40,000 | $50,000 |
| – Insurance, Legal & Compliance | $9,000 | $10,000 | $12,000 |
| – Misc. Admin & Supplies | $12,000 | $17,740 | $25,500 |
| EBITDA (Operating Income) | -$35,000 | $145,000 | $310,000 |
| Depreciation & Amortization | $25,000 | $25,000 | $25,000 |
| Operating Profit (EBIT) | -$60,000 | $120,000 | $285,000 |
| Interest Expense (Loan @ 9.5%) | $39,900 | $34,200 | $28,500 |
| Earnings Before Tax (EBT) | -$99,900 | $85,800 | $256,500 |
| Income Tax (22%) | – | $18,876 | $56,430 |
| Net Profit / (Loss) | -$99,900 | $66,924 | $200,070 |
Projected Balance Sheet (3 Years)
| Assets | Year 1 ($) | Year 2 ($) | Year 3 ($) |
|---|---|---|---|
| Current Assets | |||
| Cash & Cash Equivalents | $35,000 | $80,000 | $190,000 |
| Accounts Receivable | $10,000 | $20,000 | $35,000 |
| Inventory (Retail & Consumables) | $5,000 | $8,000 | $10,000 |
| Total Current Assets | $50,000 | $108,000 | $235,000 |
| Fixed Assets | |||
| Medical Equipment & Leasehold Improvements | $440,000 | $440,000 | $440,000 |
| Less: Accumulated Depreciation | ($25,000) | ($50,000) | ($75,000) |
| Net Fixed Assets | $415,000 | $390,000 | $365,000 |
| Other Assets (Deposits, Licenses) | $5,000 | $5,000 | $5,000 |
| Total Assets | $470,000 | $503,000 | $605,000 |
| Current Liabilities | |||
| Accounts Payable | $15,000 | $18,000 | $22,000 |
| Accrued Expenses & Taxes | $10,000 | $12,000 | $15,000 |
| Total Current Liabilities | $25,000 | $30,000 | $37,000 |
| Long-Term Liabilities | |||
| Bank Loan (Wells Fargo) | $420,000 | $370,000 | $310,000 |
| Total Liabilities | $445,000 | $400,000 | $347,000 |
| Owner’s Equity | |||
| Owner Capital (Dr. Grant + Ellis) | $120,000 | $120,000 | $120,000 |
| Retained Earnings (Accumulated Profit/Loss) | -$95,000 | -$17,000 | $138,000 |
| Total Owner’s Equity | $25,000 | $103,000 | $258,000 |
| Total Liabilities & Equity | $470,000 | $503,000 | $605,000 |
Projected Cash Flow (3 Years)
| Category | Year 1 ($) | Year 2 ($) | Year 3 ($) |
|---|---|---|---|
| Operating Activities | |||
| Net Income | -$99,900 | $66,924 | $200,070 |
| Add Back: Depreciation | $25,000 | $25,000 | $25,000 |
| Change in Accounts Receivable | $10,000 | $10,000 | $15,000 |
| Change in Inventory | $5,000 | $3,000 | $2,000 |
| Change in Accounts Payable & Accrued Liabilities | $25,000 | $5,000 | $7,000 |
| Net Cash from Operating Activities | -$64,900 | $83,924 | $215,070 |
| Investing Activities | |||
| Purchase of Equipment & Buildout | -$440,000 | – | – |
| Net Cash from Investing Activities | -$440,000 | $0 | $0 |
| Financing Activities | |||
| Owner Equity Investment | $120,000 | – | – |
| Bank Loan Proceeds | $420,000 | – | – |
| Loan Principal Repayment | – | -$50,000 | -$60,000 |
| Net Cash from Financing Activities | $540,000 | -$50,000 | -$60,000 |
| Net Cash Flow | $35,100 | $33,924 | $155,070 |
| Opening Cash Balance | – | $35,000 | $80,000 |
| Closing Cash Balance | $35,000 | $80,000 | $190,000 |
Break-Even Analysis
| Item | Value (USD) |
|---|---|
| Average Service Price (Ticket Size) | $210 |
| Variable Cost Ratio (COGS) | 35% |
| Contribution Margin Ratio | 65% |
| Annual Fixed Costs (Payroll + OPEX) | $493,640 |
| Break-Even Revenue (Monthly) | $63,287 |
| Break-Even Volume (Clients per Month) | 302 |
Business Ratios
| Metric | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Gross Margin | 65% | 65% | 65% |
| Net Margin | -8.5% | 7% | 13% |
| Current Ratio | 0.55 | 0.66 | 0.87 |
| Debt-to-Equity | 3.5 | 2.1 | 1.3 |
| Return on Equity (ROE) | -50% | 49% | 93% |
Funding Requirement
Reviva Aesthetics & Wellness needs $420,000 from a bank loan to start the business and cover expenses during the first few months. The funding will come from a secured term loan from Wells Fargo – Miami Coral Gables Branch.
| Source | Amount ($) | Details |
|---|---|---|
| Bank Loan | $420,000 | 7-year loan at 9.5% interest. Backed by medical equipment, leasehold improvements, and a personal guarantee from Dr. Olivia Grant. |
| Owner Investment | $120,000 | Personal savings and family contributions from the founders. |
| Total Funds | $540,000 | Loan plus owner money to cover startup costs and a small safety buffer. |
This funding will pay for renovating the spa, buying equipment, hiring staff, and running the business until it starts making money.
Risk & Mitigation
Running a medical spa comes with some risks, but knowing them in advance helps us plan better. At Reviva Aesthetics & Wellness, we focus on preparing for challenges so the business can operate smoothly, keep clients happy, and grow steadily.
| Name | Risk | How We Handle It |
|---|---|---|
| Regulatory Compliance | Not following laws or medical rules (like HIPAA, OSHA) | Hire a legal expert and use checklists to stay on track with all rules |
| Client Growth | New clients may take time to reach expected numbers | Offer membership plans and work with local influencers to promote the spa and attract clients faster |
| Equipment | Machines may break down or need repairs | Have service contracts with vendors and keep backup machines for important treatments |
| Economy | Fewer clients during slow economic times | Offer affordable self-care packages along with premium treatments to keep business steady |
| Staff & Operations | Shortages or mistakes can affect service | Train staff well, have clear schedules, and cross-train team members for flexibility |
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