Upmetrics plan consultants helped a board-certified dermatologist turned her vision into a thriving Med Spa
- Complete business plan
- market analysis
- financial modeling
- regulatory compliance roadmap
- business consulting
The Challenge
I knew exactly what treatments I wanted to offer and had the medical background to do so, but writing a business plan? That was completely different territory. Licensing requirements, financial projections, and market research; I felt overwhelmed before I even started."
— Dr. Alina Monroe, Founder & CEO of Texas-based Med Spa
A board-certified dermatologist had a clear vision for her premium med spa but faced the daunting task of creating a comprehensive business plan. She knew her clinical skills were solid and understood what treatments patients wanted, but translating that expertise into a detailed plan felt overwhelming.
The challenges were multifaceted. Medical spa regulations are complex — navigating treatment certifications, health department requirements, and local zoning laws required knowledge she didn’t have time to develop.
The business plan writing process itself was foreign territory, especially for someone accustomed to clinical documentation. A lot of questions lingered:
- How to conduct market research?
- What demographics data matters for medical aesthetics?
- How to price services competitively?
- How to prepare financial projections?
These questions felt impossible to answer while maintaining a full dermatology practice.
The Solution
"From the very first call, they got it. They understood both the medical side and the business side, which is rare. Instead of giving me a general Med Spa plan, they asked the right questions about my specific vision and market."
— Dr. Alina Monroe, Founder & CEO of Texas-based Med Spa
Market research & analysis
Market research & analysis
The first step involved detailed market research unique to the medical aesthetics industry. We analyzed demographic data for her target market, identified direct and indirect competitors, studied pricing strategies across different service categories, and examined market trends in the industry.
This included understanding seasonal patterns, popular treatment combinations, and emerging service opportunities in the Austin market.
Service portfolio, pricing, and compliance
Our team then worked to develop a comprehensive service portfolio strategy. Rather than treating the med spa as a single entity, we helped structure each service line with distinct revenue models, equipment requirements, staffing needs, and profit margins.
Laser treatments operate differently from injectables, which operate differently from relaxation services – each needed its own business framework.
The regulatory compliance roadmap required specialized expertise in medical spa regulations. We created detailed timelines for all required licenses and certifications, health department approvals, medical director agreements, and ongoing compliance requirements.
This included everything from facility inspections to treatment-specific certifications, ensuring nothing would delay the opening timeline.
Financial modeling and forecasting
Financial modeling focused on the unique aspects of cash-pay aesthetic services. We built comprehensive projections that accounted for treatment packages, seasonal variations, client retention patterns, and the relationship between different service lines.
The model included detailed startup costs, equipment financing options, and realistic revenue ramp-up scenarios based on industry benchmarks.
The Impact
"The loan approval process was smooth because the plan addressed every question the bank had before they asked it. Six months after opening, we're booked out three weeks in advance and already looking at expansion options."
— Dr. Alina Monroe, Founder & CEO of Texas-based Med Spa
Patient acquisition exceeded projections by 40%
Patient acquisition exceeded projections by 40% in the first six months, largely because the market research had identified specific underserved demographics and optimal service pricing.
The integrated service model resonated with clients who appreciated having multiple aesthetic needs met in one location with medical oversight.
Financial projections were precise & accurate
Operational framework was the most valuable
Upmetrics made all the difference
Today, the med spa operates at near capacity with a strong client retention rate and growing reputation in the Austin market. The success has opened opportunities for additional locations and expansion into other service areas.
And, the founder of the Med Spa gives a lot of credit to Upmetrics service team for helping her with the business plan and providing a detailed framework to build upon.
Need help with your business plan? Financial projections? market research? Or everything mentioned above? Book a 30-minute discovery call; we’ll help you get things moving.
*We take our clients' confidentiality seriously. While we've changed their name and location, the results are real.
