Wedding Planning Business Plan (Ever After Events, LLC)

Executive Summary

Ever After Events, LLC is a new wedding planning and event company opening in 2026 to serve couples and businesses in Atlanta. Our office will be on Peachtree Road in Buckhead, close to many of the city’s top venues. We’ll offer everything from day-of coordination to full-service luxury planning. To keep business steady all year, we’ll also provide seasonal services such as holiday parties and small elopements.

Market Opportunity

Atlanta is one of the top wedding markets in the U.S., with over 39,000 weddings each year. Couples spend an average of $32,900 per wedding, which is well above the national average. This shows strong demand for planners who can provide:

• High-quality service
• Fair pricing
• Reliable vendor partners

Ever After Events will meet this need by combining personal attention, modern tools, and trusted partnerships.

Target Market

Our main focus will be couples aged 26–38 with household incomes over $100,000. We will also serve Atlanta natives who live elsewhere but return home for their weddings. Corporate clients will be another part of our market, with events such as holiday parties and product launches keeping revenue steady during slower wedding months.

Service Style

We want planning to feel simple and stress-free. To make this possible, we’ll offer:

• Clear and easy-to-understand packages
• Client dashboards and 3D mockups for planning
• Dependable vendors who deliver on time and within budget

Leadership

Ever After Events is led by Jasmine Carter and Naomi Fields. Jasmine, Founder and Lead Planner, has over 12 years of experience and has organized more than 200 weddings. Naomi, Partner and Marketing Director, worked at The Knot Southeast and brings strong marketing skills. Together, they give the business a balance of planning knowledge and growth expertise.

Mission Statement

Our mission is to make wedding planning simple, stress-free, and fun for every couple, while creating beautiful, organized, and memorable events that reflect each couple’s style. We guide clients with care, attention, and clear communication at every step.

Vision Statement

Our vision is to become Atlanta’s most trusted luxury wedding planner, known for providing consistently high-quality service, strong and reliable vendor partnerships, and modern technology that makes the planning process smooth, clear, and enjoyable for every client.

Financial Overview

Startup costs are expected to be about $300,000. This will cover our Buckhead showroom, planning tools, and marketing. Revenue projections are:

• Year 1: $600,000
• Year 2: $950,000
• Year 3: $1.45 million

Break-even is only seven weddings per month, which we expect to reach by Q3 2027.

Funding Requirement

Ever After Events is raising $400,000 in equity financing in exchange for 25% ownership. The funds will go toward brand development, technology, marketing, and working capital. Investors can expect a return of 4–6x through acquisition by a national group such as The Knot Worldwide within 7–8 years.

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Company Overview

Ever After Events is a wedding planning and event company based in Atlanta, Georgia. We are registered as a Limited Liability Company (LLC) and work from our office at 3155 Peachtree Rd NE, Suite 412, in Buckhead. The office is close to some of Atlanta’s best venues, including The Swan House, Piedmont Room, and Puritan Mill, which makes it easy for us to serve couples all over the city.

The business is owned by Jasmine Carter and Naomi Fields. Jasmine owns 70% and is the Founder and Lead Planner. She has spent over 12 years in the wedding industry and has planned more than 200 weddings. She leads the team and makes sure every event is organized and beautiful.

Naomi owns 30% and is the Partner and Marketing Director. She worked in marketing at The Knot Southeast and knows how to attract new clients online.

Together, they bring both wedding planning experience and marketing skills, giving the business strong leadership.

To launch the company, we estimate a need of about $300,000. This money will go toward the Buckhead office and showroom setup, planning software, marketing campaigns, payroll, and vendor deposits. Along with their funds, the founders contribute valuable experience, vendor connections, and strong industry relationships.

In the first three years, Ever After Events plans to:

• Finish the Buckhead showroom and introduce planning tools for clients.
• Plan 100 weddings per year by Year 3 while keeping quality high.
• Build strong vendor partnerships that give clients good value and service.
• Collect at least 150 five-star reviews in the first two years.
• Expand into elopements, destination weddings, and seasonal events such as holiday parties.

We have also set a timeline of milestones to guide our growth and keep us on track:

Market Analysis

Atlanta’s wedding and events market is growing fast. In 2024, there are around 39,037 weddings in the metro area, with couples spending an average of $37,595 each on their weddings. This makes the total wedding market in Atlanta worth roughly $1.47 billion. Businesses are also returning to in-person events, creating opportunities for corporate parties, holiday galas, and product launches.

Even a small share of this market is enough for Ever After Events to reach our revenue goals. For example:

Even modest penetration of less than 0.25% of TAM makes our Year 1 revenue goal of $600,000 and Year 3 target of $1.45M realistic.

Target Demographics

We focus on three main groups:

• Affluent couples (primary market): Ages 26–38, dual-income households earning $100,000–$250,000. They want professional planning, beautiful design, and a stress-free wedding.
• Atlanta natives living elsewhere: Many people who grew up in Atlanta come back home to get married. They look for a local planner they can trust to manage things while they plan from a distance.
• Corporate clients (secondary market): Companies hosting holiday parties, award dinners, or product launches. These help balance business during slower wedding months.

Competitor Landscape

Atlanta has many wedding planners and other services that couples can choose from:

1) Legendary Events (Buckhead):

They are known for big, fancy weddings and charge $20,000 or more. Their reputation is strong, but their high prices leave room for more affordable luxury options.

2) Lemiga Events (South Atlanta):

They focus on personal service and attention to detail. However, they don’t use modern planning tools like 3D mockups, which many couples now expect.

3) Organized Occasions (Piedmont Rd):

This smaller planner works well for medium-sized weddings with packages from $5,000–$12,000. They don’t handle large, multi-day events or corporate parties as much.

Couples also look at other options beyond planners. Some venues, like hotels and country clubs, include in-house coordinators as part of their packages. DIY platforms such as Zola, The Knot, and Pinterest let couples plan on their own without hiring a planner. There are also freelance coordinators who manage only the wedding day, which works for couples with smaller budgets.

With these choices in the market, Ever After Events has room to stand out. We focus on full-service planning, use modern tools to make the process easy, and offer fair prices, giving couples both quality and value.

Market Trends

Several key trends support our growth strategy:

• Luxury spend growth: Couples are spending more on personalized experiences, destination weddings, and multi-day celebrations.
• Tech-enabled planning: Couples now expect tools like 3D floor plans, virtual walkthroughs, and client dashboards. Few planners in Atlanta fully use these tools, which gives us an advantage.
• Corporate event recovery: More businesses are holding in-person events like holiday parties, product launches, and award ceremonies, giving opportunities outside the wedding season.
• Experiential weddings: Couples want unique experiences, such as themed décor, interactive entertainment, and fun activities for guests, not just a standard ceremony.
• Social media influence: Couples rely a lot on Instagram, Pinterest, and TikTok for ideas, so planners who share creative designs and show off events online have an edge.

Services & Packages

We offer wedding packages to suit every couple, whether they just need help on the day of their wedding or want a full luxury planning experience.

These packages let us help couples in many ways—from simple day-of support to a complete luxury experience.

Seasonal & Special Services

To keep our schedule full all year, we offer seasonal and special services beyond regular weddings:

• Holiday Galas (winter): $12,000–$40,000. Tailored for corporate gatherings or elegant private celebrations, including décor, entertainment, and guest experience management.
• Elopement Minis (summer): $3,200 all-inclusive. Perfect for intimate ceremonies in picturesque spots like Piedmont Park Gazebo, including officiant, photography, and styled setup.

These services let us reach more clients, keep our team busy all year, and provide great experiences for both couples and companies.

Marketing & Sales Strategy

Our marketing and sales approach is focused on two things: reaching couples where they are and building trust through every interaction. We’ll combine digital ads, directory listings, and community events with strong vendor partnerships to make Ever After Events a familiar and reliable name in Atlanta.

Channel Mix and Budget Allocation

Ever After Events is launching with a marketing mix that balances strong digital reach with personal, in-community engagement. The monthly allocation is:

This structure ensures exposure across digital, directory, and in-person channels, reducing dependency on any one source.

Brand Positioning

Ever After Events is a trusted partner for couples who want a luxury wedding experience without stress or high extra costs. Our brand is built on three main strengths that make us stand out:

• Luxury made accessible – We create high-end, elegant weddings that feel special but are still fairly priced.
• Smart technology – Using 3D mockups and client dashboards, we make planning easy, visual, and simple to follow.
• Strong vendor network – We work with Atlanta’s most reliable florists, caterers, and rental providers to make sure every detail is perfect.

These three strengths make Ever After Events more than just a wedding planner. We deliver trust, style, and smart solutions, giving couples confidence and peace of mind while planning their big day.

Sales Process

Our sales process is simple, clear, and personal, guiding couples smoothly from first contact to the wedding day:

Step 1: Initial inquiry – Couples contact us via website, social media, or referral.

Step 2: Quick response – We reply within 24 hours with a link to schedule a consultation.

Step 3: Consultation & preview – During the meeting, we show a 3D mockup to help couples see their wedding décor and layout.

Step 4: Proposal & contract – We send a tailored proposal, digital contract, and payment link for easy booking.

Step 5: Booking & retainer – A 30% retainer secures the date, with milestone payments set for a stress-free process.

Step 6: Onboarding & planning – Clients get access to our CRM with their event timeline, vendor info, and planning tools, keeping everything organized and clear.

Customer Acquisition and Retention

We estimate a customer acquisition cost (CAC) of $220–$250 per client, with conversion rates of around 2.5% from ads and referrals. Once clients book, we maintain relationships through:

• Post-event follow-ups requesting reviews and feedback.
• Referral incentives offering $100 credit for recommending new clients.
• Opportunities to upgrade to additional services, like holiday gala coordination.

Launch Promotions

To build momentum in Year 1, we’ll offer:

• Free engagement photo coordination for the first 10 full-service clients.
• $500 discount for couples booking during or immediately after our launch bridal show.
• A vendor referral program offering a 10% commission for client recommendations.

These promotions reward both clients and partners, helping us establish a strong presence in Atlanta quickly.

Reputation & Review Strategy

Reputation will drive our long-term growth. Our goal is to secure at least 25 five-star reviews on The Knot and WeddingWire in Year 1. We’ll follow up with couples after events and offer a $100 referral credit when they send friends our way. To further build credibility, we plan to showcase selected weddings in Modern Luxury Weddings Atlanta.

Operations Plan

Location & Facilities

Ever After Events, LLC will operate from 3155 Peachtree Rd NE, Suite 412, Atlanta, GA 30305, in the heart of Buckhead, near Lenox Square and Peachtree Hills. This 1,500 sq. ft. office suite will serve as both headquarters and client showroom. The Buckhead location provides high visibility, proximity to Atlanta’s premier venues, and convenient access for affluent clientele.

The space will be fitted with modern furniture and technology to create a luxury client experience. The $65,000 showroom buildout will feature sample décor vignettes, private consultation rooms, and large digital displays for 3D floorplan walkthroughs. The annual lease cost is $48,000, with an additional $12,000 deposit.

Hours of Operation

Office hours: Monday–Friday, 9:00 AM – 7:00 PM

Event execution primarily occurs on Fridays, Saturdays, and Sundays, with staff working 12–16-hour shifts on event days. To reduce fatigue and maintain quality, rotations include meal stipends and scheduled assistant coverage.

This structure ensures that planning resources are consistently available during the week, while event teams are fully dedicated to client needs on weekends.

Event-Day Workflow

On wedding days, our team follows a clear routine so everything comes together smoothly.

• Morning setup – The associate planner and assistants arrive early to greet vendors and prepare the venue.
• Logistics & décor – Flowers, rentals, and decorations are arranged exactly as shown in the approved mockups.
• Client experience – The lead planner guides the bridal party and helps guests, ensuring the couple and their families enjoy a relaxed day.
• Execution – The team sticks to the timeline, while assistants coordinate with vendors and adjust to any last-minute needs.
• Wrap-up – After the celebration, assistants manage cleanup, confirm vendor breakdown, and send a short survey to gather feedback from the couple.

This approach helps the day flow effortlessly so the couple can focus on celebrating without stress.

Vendor Partnerships

Ever After Events works closely with key vendors through annual retainer contracts. These agreements give us priority access and usually include a 12–15% discount. Some of our main partners are:

• Faith Flowers – For beautiful floral arrangements for bouquets, centerpieces, and décor.
• Bold Catering & Design – For delicious meals, drinks, and full catering services.
• Peachtree Tents & Events – For rentals like tents, tables, chairs, linens, and décor items.
• Preferred Venues – We often work with popular venues like The Swan House and Piedmont Room.

Having these agreements helps ensure our vendors are available even during busy wedding seasons. It also protects our business margins, helps with smooth planning, and makes sure couples get high-quality services without last-minute problems.

Compliance & Insurance

Ever After Events follows all the rules and maintains insurance to protect both clients and the business. This includes:

• City of Atlanta business license – $200 per year to operate legally.
• Event liability insurance – $2 million coverage to cover accidents, plus extra liquor liability if alcohol is served.
• Venue permits – For special locations like Piedmont Park, permits cost $350 per event.

These steps make sure our business is professional, safe, and trustworthy. Clients and investors can feel confident knowing we handle all the legal and safety requirements, reducing risks for everyone.

Technology Integration

We use modern technology to make planning easier, reduce mistakes, and keep clients informed:

• Aisle Planner CRM – Helps manage contracts, payments, vendor coordination, and timelines.
• AllSeated – Allows clients to see 3D floor plans and mockups so they can visualize their wedding before the day.
• QuickBooks Online – Tracks money, accounting, and cash flow for smooth financial management.

Using these tools helps our team stay organized and efficient. It also gives clients clear updates at every step, while the founders can focus on building relationships and making sure every wedding is special.

Management team

Ever After Events is led by experienced founders and supported by a small, flexible team that grows as bookings increase.

This team setup lets Ever After Events deliver high-quality weddings while keeping costs under control. Extra event assistants are added during busy seasons to handle more events without hiring full-time staff.

Financial Plan

Startup Costs

Ever After Events requires approximately $300,000 in startup capital to set up its Buckhead office, showroom, technology systems, and initial marketing launch.

Key Assumptions

• Average event ticket: $8,200 (Year 1)
• Gross margin: 68%
• Net margin: 18%
• Revenue growth: from $600,000 in Year 1 to $1.45M in Year 3
• Weddings + corporate events as primary revenue streams

Revenue Forecast

Projected Profit & Loss (3-Year Annual)

Projected Balance Sheet (3 Years)

Projected Cash Flow (3 Years)

Break-Even Analysis

Ever After Events needs to cover fixed monthly costs of $52,000. With an average event ticket of $8,200, the company reaches its break-even point at about 7 events per month. This translates to roughly one event every four days.

Over a year, the break-even revenue comes to $624,000, which requires approximately 84 events annually to cover all fixed costs.

Business Ratios

Funding Needs

Ever After Events requires $400,000 in total equity financing to establish its Buckhead headquarters, build out a luxury showroom, implement technology systems, launch marketing campaigns, and maintain sufficient working capital reserves during the startup phase. This funding will ensure the company can operate smoothly, secure vendor relationships, and scale client bookings in its first years.

The funding plan has been structured as follows:

• Angel equity ($400,000): The raise will be presented to the Atlanta Angel Collective in exchange for a 25% ownership stake. Both founders (Jasmine Carter and Naomi Fields) will retain 75% equity combined, showing significant personal commitment.
• No debt financing: The plan is structured as an all-equity raise to avoid debt obligations during the growth phase and preserve operational flexibility.

Use of Funds

Capital will be allocated in the following way:

Investor Return Strategy

Unlike a bank loan, this funding is structured entirely as equity. Angel investors will receive 25% ownership in Ever After Events. The target return strategy is a 4–6x exit via acquisition by a national event group such as The Knot Worldwide within 7–8 years.

• Equity raise: $400,000
• Ownership offered: 25%
• Exit timeline: 7–8 years
• Target ROI: 4–6x

At exit, if the company reaches a $5M–$8M valuation, the investor stake could be worth $1.25M–$2M, providing strong upside relative to the initial investment.

Risk & Mitigation

Angel investors expect not just growth stories but also credible risk management. Ever After Events has identified the most material risks and established mitigation strategies to ensure resilience.

Economic downturn

Impact: If the economy slows, couples may spend less on weddings or wait to book. This could reduce our income.

Solution: We’ll promote smaller packages like micro-weddings and elopements starting at $3,200. We’ll also focus more on corporate events like galas and product launches, which bring in $12,000–$40,000 each. This way, weddings are balanced with other income sources.

Vendor cancellations or supply gaps

Impact: Weddings rely on vendors like florists, venues, and caterers. If one cancels or runs short, it can cause big problems.

Solution: We’ll reduce this risk by keeping close ties with more than one vendor in every category. We’ll also have backup contracts and agreements ready. That way, if one vendor pulls out, we can quickly move to another without affecting the event.

Staff burnout during peak season

Impact: Busy wedding seasons often mean very long days—12 to 16 hours. Staff can get tired, service may drop, and people might leave.

Solution: To help, we’ll bring in seasonal assistants during busy months. We’ll also give overtime pay and small perks to keep staff motivated. Taking care of our team ensures they take good care of clients.

Seasonality of weddings

Impact: Winter has fewer weddings, and cash flow can slow, making it harder to cover fixed costs like rent and payroll.

Solution: We’ll keep an $80,000 working capital reserve for slow months. We’ll also focus on holiday parties and corporate events in winter to keep revenue steady. This keeps the business stable year-round.

Competitive market pressure

Impact: Atlanta has many wedding planners, especially luxury ones. Some may lower prices or spend heavily on ads, making it harder to win clients.

Solution: We’ll stand out by using tools like 3D mockups and client dashboards to make planning easier and more modern. We’ll also use vendor discounts to give high-quality service at a better value. This helps us stay competitive even in a crowded market.

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