Business Model Canvas is strategic management and lean startup template for developing new or documenting existing business models.
It is a visual chart with elements describing a firm’s or product’s value proposition, infrastructure, customers, and finances. It assists firms in aligning their activities by illustrating potential trade-offs.
The Business Model Canvas was initially proposed by Alexander Osterwalder based on his earlier work on Business Model Ontology.
If you are looking for a complete guide about Business Model Canvas check out this guide: The Business Model Canvas Explained in 7 steps