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Upmetrics helped Nicole's yachting business move from planning to action with a detailed business plan

Discover how Nicole East of Palmera Bay Yachts used Upmetrics to transition her business from planning to operational. Learn about Nicole’s journey, from initial struggles to successful operations, and see how Upmetrics did its part.
Nicole East Case Study
Palmera Logo
Location:
Puerto Vallarta,
Mexico
Sector
Business Owner

Company Overview

Palmera Bay Yachts is a luxury yacht co-ownership and management company operating in Puerto Vallarta, Mexico.

The company offers a full-service package that includes yacht maintenance, chartering, and crew hiring, providing an ultimate yachting experience in this premier Pacific coastal town.

Their mission is centered around integrity, trust, and transparency, ensuring that every aspect of their operations adheres to these values.

They aim to simplify the luxury yachting experience, allowing clients to enjoy the benefits of ownership without the usual burdens, enhancing each trip with exclusivity and sophistication.

Key features used: Business plan builder, financial forecasting, AI assistance.

The Challenge

Nicole needed a business blueprint to structure her daily operations. She also required funding for their sales and marketing efforts, making it inevitable to present a business plan to investors.

While Nicole was excited to get into the yachting industry, she had to face some unexpected challenges getting started.
Nicole East Challenge

Although she had successfully co-founded a renovation company with her husband, Chris East, entering a new industry posed a unique set of challenges that required adjusting to different operational and financial demands.

“I did start, but I encountered a fair share of challenges, particularly in managing day-to-day operations and raising capital to fund our activities. I needed a clear plan for everyday tasks and a strong pitch to attract investors,” Nicole reflects on her initial struggles with Palmera Bay Yachts.

“It was hard to figure out where to focus my attention without the business blueprint. While I struggled with business operations, I could also not move the business forward without the capital required for sales & marketing,” she further added.

Nicole was struggling to outline a detailed plan for her new startup. It was the moment when she realized the need for an easy-to-use platform that could help her craft the perfect business plan. Upmetrics was just the tool she was looking for.

I needed to create a clear business blueprint to guide our daily operations and outline the necessary steps for growth. We also needed to secure funding for our sales and marketing efforts, so presenting a detailed business plan to investors was critical.
Nicole East
CEO and Co-founder,
Palmera Bay Yachts

The Solution

Upmetrics provided an AI-powered platform for creating a detailed business plan. The tool enabled her to outline her business operations and effectively present a solid case to secure the necessary funding for her sales and marketing initiatives.

As Nicole started her yacht co-ownership and management business, she recognized the need for a practical tool for business planning. Her Google search led her to Upmetrics, a guided business planning tool that simplified the entire process for her. “Discovering Upmetrics changed it all; it made planning simple and easy,” says Nicole.
Nicole East Solution

Nicole could lay out her business operations effectively using Upmetrics.

She found the platform particularly helpful for creating a solid business plan that attracted potential investors. “This tool was key in helping me explain my business strategy clearly to investors,” she notes.

Upmetrics AI assistant simplified writing

“I was motivated as it seemed to encompass many features that were beneficial in creating a business plan,” these were Nicole’s exact thoughts after getting an Upmetrics subscription. She thoroughly enjoyed using the then-newly-introduced “AI writing assistant.”

Writing has been the most time-consuming aspect of business planning. Upmetrics AI assistant took care of most of the writing work, making it way too easy to finish the first draft of a business plan.

Nicole’s favorite part about the writing assistant would be the “re-write” option. She says, “I could use the re-write feature and refine some of my text to sound more professional when speaking to investors, which was pretty fascinating.”

Guided, drag-and-drop business plan builder

Nicole found the business plan builder in Upmetrics incredibly helpful. It streamlined her process of creating a detailed and structured business plan.

The drag-and-drop functionality allowed her to organize sections effortlessly, making the setup quick and efficient. In addition to saving her time, this feature allowed her to focus more on refining her business strategies rather than worrying about the layout and design.

She could easily customize the plan to suit her specific needs, enhancing her ability to communicate her vision clearly to potential investors.

Upmetrics not only made planning easier but also saved her time, allowing her to focus on growing and expanding her business. Nicole credits much of her success to Upmetrics, which helped her move from concept to operational reality efficiently.

Nicole’s success with Upmetrics illustrates the platform’s role as more than just a tool but a close ally in turning business challenges into opportunities for growth.

The feedback from partners, mentors, and team members has been great. My business is well thought out and developed and has been very openly received. All thanks to Upmetrics.
Nicole East
CEO and Co-founder,
Palmera Bay Yachts

The Impact

Thanks to Upmetrics, Nicole's yachting business moved from planning to full operation, using the detailed plan to streamline operations and secure the required funding. This strategy improved efficiency and significantly enhanced the company's market presence.

Incorporating Upmetrics has significantly advanced Nicole’s yachting business. It was crucial in moving the company from planning to actual operations. Thanks to Upmetrics, Nicole and her team have successfully transitioned to actively selling their yachting products and services.
Nicole East Impact

We asked Nicole about the feedback she received from her partners and mentors, and she said, “The feedback has been great. My business is well thought out, developed, and has been very positively received.”

“I am excited to make some updates to the overall plan as I am going to start presenting this to investors for some capital raise for expansion,” she further added.

Finally, we asked Nicole what had changed after using Upmetrics, and she said, “We’re not surviving anymore; we’re growing. The detailed plan from Upmetrics continues to guide us as we expand and adjust to new challenges in the market.”

“As we move forward and continue to grow, Upmetrics is going to be a close ally for sure.” She quoted while appreciating the impact Upmetrics has had on their growth.

I believe the time I have saved is massive. I don’t know that I would have even completed my business plan if I didn’t use Upmetrics. The layout is simple and thorough, making sure you consider everything important for your business, including the finances.
Nicole East
CEO and Co-founder,
Palmera Bay Yachts

Upmetrics for Entrepreneurs and Business Owners

“If you are looking for something easy to learn to use and are struggling with how to put together a professional business plan that is well thought out and structured, Upmetrics is a great solution.” — Nicole East.

Drafting a detailed business plan from scratch without a reliable tool can be intimidating and scary. That’s why entrepreneurs and business owners like Nicole East rely on business planning solutions like Upmetrics.

Upmetrics won’t just simplify planning but will be your virtual coach, guiding you on every step. So, what is the wait? Try Upmetrics today. Explore our solutions for starting and launching your business.

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