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Mission and Vision Statement Templates

Use this free template to craft your company’s mission and vision with confidence. It helps you define what your business stands for and where it's going.
Available formats:
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Why choose our mission and vision statement template?

Strategic prompts

Strategic prompts

Thoughtfully designed questions to spark clarity and alignment.

Clarity of purpose

Clarity of purpose

Helps define your brand’s "why" and long-term vision in just a few steps.

Easy customization

Easy customization

Fits any industry, business stage, or company size.

Business-specific focus

Business-specific focus

Designed to distill your big ideas into clear, concise statements.

Highlights of this mission and vision statement template

  • Business purpose
  • Core activities or services
  • Target audience
  • Core values or operating approach
  • Long-term goal or direction
  • Future impact or aspiration
  • What success looks like over time

Key steps to use our mission & vision statement template

mission and vision statement templates
  • Get the template

    Download the file in your preferred format—Google Docs, Word, or PDF. If required, make a copy so you can start editing.

  • Understand the layout

    Before you start, skim through the template to see how it's structured. This helps you plan what details to include.

  • Answer the questions

    Fill in the simple questionnaire to explain your business purpose, values, future goals, and audience. Your answers will shape your mission and vision.

  • Finalize your statements

    Refine your answers into short, clear paragraphs. Make sure each statement sounds confident, focused, and easy to understand, as well as aligned with your business.

  • Put it to use

    Add your finished mission and vision to your business plan, pitch, or website. Or share them with your team to stay aligned.

Mission and vision statements are sorted? Choose Upmetrics to complete the entire business plan and get off the mark!

Upmetrics is an AI-powered business planning solution that helps entrepreneurs and business owners plan their business. Upmetrics has everything you need to make your vision a reality!
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