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How to Start a Successful T-Shirt Business: 8 Key Steps and Tips

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Free T-Shirt Business Plan Template

January 20, 2024

12 Min Read

how to start a t-shirt business
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Over the last ten years, the revenue of the t-shirt industry has increased by about 26%. That’s why smart entrepreneurs like you are considering starting an online T-shirt business.

Many businesses buy custom t-shirts to help advertise their products or brands. In addition, people love showing their humor with funny sayings and their love for movies and TV with cool pictures.

With a T-shirt business, you can earn a serious amount of money, knowing each person in the US spends $15 a year on it. The interesting part is that you don’t even require a huge investment to start.

But do you know how to get started with your t-shirt business? This guide is here to help you turn your vision into reality. So, let’s roll up our sleeves and get started!

Why start a t-shirt business?

The business of selling t-shirts has grown a lot lately, thanks to more people shopping online. And with the help of t-shirt business models like print-on-demand, you can run this business by sitting on your couch. Here are some benefits that the print-on-demand model provides:

Benefit #1 — Free Yourself from Inventory!

Forget about renting a warehouse and wrestling with boxes of tees. With drop-shipping, you’re in the design game, not the inventory game.

Just pick your favorite styles (t-shirts, hoodies, onesies, the whole shebang!) and colors, upload your killer design and boom, your personalized store is ready to start selling t-shirts online.

Benefit #2 — Save Time and Effort with Printing Included

Gone are the days of worrying about printing your design onto a t-shirt! Print-on-demand services can handle the entire printing process for you, such as:

  • Eliminating the need for you to find a printer
  • Managing the logistics
  • Dealing with potential printing issues.

Just pick your favorite design, choose your size and how many you want, and that’s it! They’ll take care of everything else, from printing to sending it to your customers.

Remember, the final product will look its best if you give them a clear, high-quality image (PNG & EPS) to work with.

These companies may use various printing techniques like screen printing, digital printing, or direct-to-garment, so choose a service known for producing high-quality garments.

Benefit #3 — You can work from anywhere

This is where things get exciting! Forget the days of commuting and rigid office schedules. With this business model, your workplace can be anywhere with a decent internet connection and a laptop – your cozy home, local coffee shop, or even a sunny beach!

The key to success lies in effective communication. You’ll need to stay connected with your suppliers (the drop-shipping companies) to ensure smooth order fulfillment and with your customers to handle inquiries and build relationships.

Benefit #4: Effortless Order Fulfillment

Shipping? Not your problem! Your drop-shipping partner takes care of that, too. These companies have established networks or partnerships with reliable distribution giants. This ensures your customer receives their order promptly and efficiently. You focus on marketing and sales while they handle the behind-the-scenes magic of delivery.

So, now you know about the many benefits of the online t-shirt business, but how do you begin with it? The following sections in this guide will clarify the process in 8 easy steps.

1. Choose a niche

Start by picking a specific topic or market for your online t-shirt business. This will help you attract the right customers without spending too much money. Successful t-shirt businesses stand out by focusing on a particular group of people or interests.

To find out what your potential customers are interested in, you can look up famous words or phrases they might be searching for online. You can do this with the help of a keyword tool.

Understanding which specific market to enter is crucial when starting a business. Here are some ways to figure out if a niche is worth it:

  • Look at a list of common hobbies on Wikipedia to get some ideas.
  • Think about your interests and the groups you’re part of. Sometimes, going with your instinct works.
  • Visit subreddits dedicated to your potential niche. Observe how many people are talking about it and how engaged they are.
  • Use Facebook’s Audience Insights. This free tool shows how many people on Facebook are interested in things similar to your t-shirt designs. This helps you know if there’s enough of an audience for your shirts on social media.
  • T-shirts inspired by internet culture are among the most popular kinds you can sell. Research has shown that t-shirts with funny designs are perfect for making money.

After you’ve selected your niche, it’s time for you to make a solid business plan for your t-shirt store.

2. Create a business plan and get funded

If you need a loan or investors for business, then a solid business plan is your magic key!

In case you’re wondering what a solid business plan looks like, we’ve created a t-shirt business plan template to guide you through the process.

Just like a blueprint guides builders, a well-structured plan shows banks and investors every aspect of your business, especially the finances.

A business plan can help you extract your business’s estimated costs and projected revenue. This will help you strengthen your financial understanding and likelihood to get your loan approved.

Usually, it’s wiser to ask for just enough money to get started. Then, if you need more later, you can ask for another loan.

Banks are more likely to lend you more money if they see you’ve used the first loan wisely and your business is making money. This approach also means less risk for you.

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Once you create a plan, making your business legal is the next thing you would like to focus on. For that, you need to choose a name and see all the legal requirements for your business in your state.

Choose a unique business name. It will help people remember you, secure your place online (like getting a website and social media accounts), and ensure you aren’t confused with competitors.

Here are a few key steps to start:

  • Register your business name.
  • Get a federal tax ID number.
  • Decide on your business structure.
  • Set up how you’ll get paid, not just with cash.

If handling paperwork is not your thing, you can always consider hiring a lawyer to ease things.

4. Prepare a production setup

There are many ways to make printed T-shirts suitable for anyone, regardless of your skills or experience.

If you like hands-on work, consider buying your screen printing equipment. This allows you to control the quality of your T-shirts.

Plus, people enjoy watching these creations come to life on social media platforms like TikTok and Instagram.

The initial cost might be high, but afterward, you’ll only need to spend on maintenance, which means more profit for you.

Alternatively, you can hire local screen printing services. This adds to your initial costs, but working with a nearby business or a trusted distant company helps ensure quality.

For a quicker start, many small business owners use print-on-demand services. They’re fast and let you sell many products without worrying about unsold stock. But remember, each item costs more to print, so your profits will be lower.

5. Create unique t-shirt designs

Once you’re done setting up your production setup, the next job remains to create unique t-shirt designs. Here’s how you start:

Perfecting Your Designs

Start by creating designs that represent your brand’s vision. If your online T-shirt business showcases your artwork or digital designs, save them in the correct format (usually .eps) for printing.

Intricate designs might require test prints to ensure clarity. Beginners can learn design through free online tutorials for software like Adobe Photoshop and Canva.

Collaborating with Artists

Consider collaborating with talented artists from sites like Creative Market, Fiverr, or Upwork. Depending on your relationship and business model, you can purchase their artwork or form a profit-sharing partnership for ongoing collaboration.

Sourcing Design Ideas

If you’re short on design ideas, look at sales trends on platforms like Etsy or use tools like Jungle Scout to understand popular products on Amazon.

Additionally, Google Trends can offer insight into popular slogans or design themes that might sell well.

Presenting Your T-Shirts

Once your designs are ready, showcase them realistically. Use services like Placeit to superimpose your designs onto photographs of models in blank T-shirts.

Alternatively, you can find stock photos of people in blank shirts and edit your designs onto them using Photoshop.

6. Identify your sales channels

When you decide to start selling, picking the right place to market is crucial. Selling directly from your website is an option but can be costly. However, there are online marketplaces that make selling easy, too.

Your Own Website

This is like building your own theater, with total control over everything. It’s great if you want complete branding freedom, but it also takes more effort to attract the audience.

Online Marketplaces

Think of these as bustling marketplaces like Etsy, Zazzle, or Redbubble. They’re already full of clothing buyers, so setting up your shop (like a little stall) is easy, but you’ll share the spotlight with others.

Big Players

Giants like Amazon and Walmart are massive arenas, attracting huge audiences. They can be powerful sales channels, but you might need to pay fees or compete with tons of other sellers.

Remember, the best choice depends on your needs:

  • Compare platform fees and transaction costs to see what fits your budget.
  • Some platforms offer marketing or customer support tools, which might be worth the price.
  • Consider where your ideal customers are hanging out online.

7. Set Up an online store

Once you have finalized your designs and production, the next step is to choose a platform to set up your online store.

While building your website from scratch may seem like a good option, it can be quite expensive due to the cost of hiring developers. To save on costs, it is recommended that you opt for a web-building platform.

Let’s look at some user-friendly e-commerce platforms perfect for setting up an online store:

  • Shopify: Great for detailed sales reports and making your shop look good.
  • Wix: It’s free to start and very easy to use.
  • Weebly: Cheap and includes selling tools right from the start.

These platforms all work well with print-on-demand services, a hassle-free way to produce and ship your T-shirts. This setup allows you to concentrate more on designing and marketing your products.

8. Market your online t-shirt business

Finally, your shop is live now, but how can you reach the masses? The answer is marketing. Here are some key strategies to think about:

  • Social Media: This is one of the biggest places people spend time. For example, you can use Instagram to reach out, especially if you’re targeting a young crowd. Make use of trending hashtags while sharing your products.
  • Search Engine Optimization: Ensure your store tops online searches.
  • Email Marketing: Keep in touch with your customers through emails. Remind them about items they liked, offer deals, and encourage them to return.
  • Paid Advertising: Place ads where your potential customers are already looking, like on their favorite websites or social media.
  • Creating Original Photographs: Consider hiring a local photographer and models to take dynamic and engaging photos of your shirts for a more personalized touch. This option depends on your budget and the scale of your T-shirt line. It’s a great way to give potential customers a real feel for your products.

Considerations for starting a t-shirt business

Starting an online custom t-shirt business might seem easy with current technology, but standing out and being profitable is challenging. Here’s a simplified guide on how to get started:

T-shirt Printing Techniques

There are three main ways to print on t-shirts:

  • Screen Printing: This traditional method produces durable designs but is cost-effective only for large orders. It’s versatile, allowing you to print on various items besides t-shirts.
  • Heat Transfer: This method is more accessible for small batches and allows full-color printing. However, the initial cost for the heat press machine can be high, and the quality may not be as durable.
  • Direct-to-Garment (DTG): DTG works like a regular printer and is excellent for detailed designs. It’s suitable for small orders but doesn’t offer discounts for bulk printing.


Your t-shirt designs should be unique and resonate with your target audience. Ensure high-quality prints using files with at least 300 dpi and a transparent background. Remember, simpler designs can often be more popular.


The durability and feel of your t-shirts are crucial. High-quality materials and printing techniques cost more but can lead to higher customer satisfaction and pricing.


Develop a solid and memorable brand. It should reflect your niche, design style, and quality. A distinctive brand helps you stand out in a crowded market.


Decide whether to stock inventory or use a print-on-demand service. Holding inventory might improve profits but comes with more risk. Print-on-demand is a safer option when starting out.

Dropshipping is also popular, allowing you to focus on design and marketing without worrying about production or shipping.


Starting a successful t-shirt business is a step-by-step process. While having a detailed plan for your shop, product creation, and delivery is essential, it doesn’t guarantee success.

To get ahead, consider every aspect of your business carefully:

  • Pick the best sources for your online design tools, printing equipment, and t-shirt materials.
  • Find the most affordable yet effective ways to print and ship your t-shirts without compromising quality.
  • Craft a plan that will drive more customers to your store. Whether through social media, SEO, or content marketing, find what resonates with your audience.

Doing these things well can significantly increase your chances of building a thriving online t-shirt store.

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About the Author


Matthew Khalili

Matthew Khalili is an experienced business planning expert and the founder of The Plan Writers. With over a decade of experience in the field, he has helped numerous entrepreneurs in creating investor-ready pitch decks and business plans. Matt has enabled 5000+ startups to raise over $1 billion through his business plan, market research, and financial modeling services. Read more


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