Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Table of Contents
Writing a business plan?

T-shirts are the go-to casual outfit for the majority of people out there. Apart from that, with the growing impact of social media and celebrity culture, printed merchandise like t-shirts with quotes and logos are in vogue.

The market for custom-made t-shirts is growing steadily, too. And if you are creative and can print t-shirts that can help people stand out you might have thought of having your own t-shirt business.

If you are planning to start a new printed T-shirt Business, the first thing you will need is a business plan. Use our sample Print your t-shirt business plan created using Upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new t-shirt business, spend as much time as you can reading through some samples of Retail and Online Store Business Plans.

Industry Overview

The t-shirt industry stood at a market size of 3.64 billion dollars in 2020 and is expected to grow at a rapid rate.

The main reason for the growth in the t-shirt market is the use of t-shirts for branding by various businesses. It is also very popular with movie and web series enthusiasts who like to get t-shirts with their favorite dialogues and characters printed on them.

Apart from that, a few other trends in the t-shirt market show that the market is the biggest in the clothing industry.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

Things to Consider Before Writing a T-shirt Business Plan

  • Pick a Niche

    T-shirts are used for multiple purposes today. From branding to social awareness campaigns, to reflect the individual style, t-shirts serve multiple purposes.

    But it wouldn’t do if you dabble in every area. It would only lead to more chaos and lesser expertise from your business. Hence, picking a niche before getting started is important.

  • Have a source of materials

    People prefer quality to prices when it comes to buying specific merchandise. Also, forever t-shirts have had a connection with comfort. So, people want quality fabric t-shirts and can spot the quality decline almost instantly.

    This makes it important for your business to have a source of good-quality fabric. It is also important to have a good backup source in case anything goes wrong.

  • Create unique designs

    Designer and printed t-shirts are in demand due to their unique and creative designs. Hence, it is essential to create designs that stand out for your business to flourish.

    Apart from that, you should also keep up with popular trends and quotes to keep up with your customer’s demands.

  • Keep your target audience in mind

    T-shirt’s businesses are becoming more and more target-oriented and customer-focused these days. For your brand to work, it is important to know who you are catering to.

    Are you catering to marvel fans, fashionistas influenced by celebrity culture, fans of pop bands, people behind social causes, or even to an audience belonging to a specific personality type? You might have come across several “anti-social ain’t I so cool” t-shirts.

    That’s how segmented the t-shirt market is. And if you want your business to work, you need to keep your target market in mind.

Chalking Out Your Business Plan

Reading sample business plans will give you a good idea of what you’re aiming for. It will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample t-shirt Business Plan for you to get a good idea of what a perfect t-shirt business plan should look like and what details you need to include in your stunning business plan.

T-shirt Business Plan Outline

This is the standard t-shirt business plan outline which will cover all important sections that you should include in your business plan.

  • Executive Summary
    • Problem Definition & Validation
    • Solution
    • Objectives
      • Short-Term (1 -3 Years)
      • Long Term (3-5 years)
    • Mission Statement
    • Keys to Success
    • Financial Highlights
      • 3 Year profit forecast
  • Business Overview
    • Company Ownership/Legal Entity
    • Location
    • Interior Operating Facilities & Equipment
    • Hours of Operation
    • Start-up Summary
  • Products and Services
    • Suppliers
      • Range of Products
  • Market Analysis
    • Market Segmentation
      • Women
      • Men
    • Businesses
    • Market Analysis
    • Business Target
    • Product Pricing
    • Competitive Advantage
  • SWOT analysis
  • Strategy & Implementation
    • Distribution Strategy
    • Marketing and Promotions Strategy
    • Positioning Statement
    • Pricing Strategy
    • Sales Strategy
      • Online Channels
      • Offline Channels
  • Operational Plan
    • Organization chart
    • Management Team
    • Personnel Plan
      • Hiring plan
      • Print Your Tee
  • Financial Analysis
    • Important Assumptions
    • Brake-even Analysis
    • Projected Profit and Loss
    • Profit Yearly
    • Projected Cash Flow
    • Projected Balance Sheet
    • Business Ratios

After getting started with Upmetrics, you can copy this sample t-shirt business plan into your business plan and modify the required information and download your t-shirt business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Download a sample T-shirt business plan

Need help writing your business plan from scratch? Here you go; download our free t-shirt business plan pdf to start.

It’s a modern business plan template specifically designed for your t-shirt business. Use the example business plan as a guide for writing your own.

About the Author


Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Upmetrics logo

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

bpb AI Feature Image

Create a great Business Plan with great price.

Streamline your business planning process with Upmetrics.