Startup Business Plan Template

Before you start writing your business plan for your startup, spend as much time as you can to reading through some samples of business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.

We have created a sample startup business plan template for you to get a good idea about how a perfect business plan for your startup should look like and what details you should include in your business plan.

Preview our startup business plan template to start writing your business plan. You can get started with upmetrics and use this template into your business plan.

Startup Business Plan Template Outline

  • Executive Summary
    • Business Overview
    • Mission Statement
    • Product/Service Summary
    • Market Opportunity Summary
    • Traction Summary
    • Next Steps
    • Vision Statement
    • Capital Request
  • Company Synopsis
    • Problem
      • Problem Analysis
    • Solution
  • Market Overview
    • Market Size & Growth
    • Market Trends
    • Market Segments
    • Industry Success Stories
  • Product & Services
    • Products/Services
      • Features
    • Market position
    • Unique selling position
    • Pricing strategy
    • Value to customer
  • Revenue Model
    • Revenue Channels
    • Pricing
    • COGS
    • Margins
  • Operating Model
    • Critical Costs
    • Cost Maturation & Milestones
    • Investment Costs
    • Operating Efficiencies
  • Competitive Analysis
    • Competitors
      • Competitor 1
      • Competitor 2
    • Traction
    • Similarities & Differences
  • Marketing Plan
    • Customer Definition
    • Customer Acquisition
      • Channels
      • Channel Cost Assumptions
    • SWOT – Internal and external forces
    • Launch Strategy and Budget
    • Distribution Channels
  • Traction
    • Product Development
    • Manufacturing/Distribution
    • Early Customers & Revenue
    • Testimonials & Social Proof
    • Partnerships
    • Intellectual Property
    • Press Mentions
  • Management & Organization
    • Management Team
      • John Doe
    • Advisory Board Members
      • John Doe
    • Organization Chart
    • Hiring Plan
  • Funding
    • Funding Goal
    • Terms
    • Use of Funds
    • Milestones
    • Why Invest? / Conclusion
  • Financial Plan
    • Income Statement
    • Cashflow
    • Balance Sheet
    • Break-Even Analysis

After getting started with upmetrics, you can copy this startup business plan template into your business plan and modify the required information and download your business plan pdf. It's the fastest and easiest way to start writing your business plan.

Checkout full business plan template preview
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Business Plan Template
DISCLAIMER: The business plans, templates, and articles contained on are not to be considered as legal advice. All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.
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