Best AI Email Marketing Tools

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best ai email marketing tools
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Is AI changing marketing right now? Absolutely. It’s not just about the future-it’s happening today.

In the complex world of modern marketing, understanding all the aspects of email marketing is a challenging task. But, by using artificial intelligence you can transform your approach.

So if you are wondering about using AI in your Email marketing? Then, you’re at the right place.

We’ve picked the best AI email marketing tools to change how small businesses work. They’re your partners in the world of AI which will help you write great content, reply to customer queries instantly, address proper subject lines, and more.

Excited to find out more? Let’s look into AI tools and take your business communication to the next level.

What is an AI Email Marketing Tool?

An AI email marketing tool is software that uses artificial intelligence to enhance and automate email marketing.

It optimizes subject lines, generates content, personalizes emails based on user behavior, and automates workflows.

This tool saves time, improves email performance, and boosts engagement by using customer data and trends.

Best AI Email Marketing Tools at a Glance

Before getting into detailed analyses of each tool, let’s take a look at them to understand their suitability, impressive features, and base price.

AI Email Marketing Tool Suitability Impressive Feature Base Price
Mailchimp Small to medium-sized businesses Smart recommendations for content $9.17/month
Drift B2B marketing, sales teams Conversational AI for personalized messages $2,500/month
Optimail – Optimove E-commerce, large enterprises Predictive customer segmentation
Zeta Enterprise-level marketing Advanced data analytics and segmentation
Phrasee Various industries, focus on content AI-powered copywriting for subject lines
Instantly Small to medium-sized businesses Email sequence automation and follow-ups $37/month
Omnisend E-commerce and retail Omnichannel marketing automation $16/month
ActiveCampaign Small to medium-sized businesses Customer experience automation  $29/month
Brevo Various industries AI-driven email personalization $165/month
Seventh Sense Businesses focused on engagement Send time optimization based on behavior $80/month

10 Best AI Tools for Email Marketing (2024)

1. Mailchimp


Mailchimp is an adaptable AI email marketing tool created for small to medium-sized businesses (SMBs).

It offers a range of features that simplify and enhance the email marketing process, allowing businesses to create, send, and analyze email campaigns with ease.

Using advanced technologies, including AI, Mailchimp provides smart solutions to optimize your marketing efforts.

Best Features:

  • AI-Powered Content Recommendations
  • Easy-to-use drag-and-drop email editor
  • Advanced segmentation and targeting
  • Automated email workflows
  • Comprehensive analytics and reporting
  • Predictive Insights


Free Demo Essentials Standard Premium
Yes $4.62/month $6.89/month $137.88/month

Ratings and Reviews

  • G2: 4.3/5 (12,000+)
  • Capterra: 4.5/5 (16,888+)

2. Drift


Drift is an AI-powered conversational marketing platform designed primarily for B2B businesses.

Drift uses artificial intelligence (AI) to increase customer engagement, focusing on personalized, real-time conversations across various channels including email, chat, and video.

Through detailed analytics and reporting, Drift helps businesses with actionable insights for continuous optimization of marketing and sales strategies.

Best Features:

  • AI-Powered Conversations
  • Real-Time Engagement
  • Lead qualification and routing
  • Multichannel Integration
  • Advanced analytics and reporting
  • Visitor Targeting


Free Demo Premium Advance Enterprise
Yes $2,500/month Available Custom

Ratings and Reviews:

  • G2: 4.4/5 (1,100+)
  • Capterra: 4.3/5 (190+)

3. Optimail – Optimove


Optimail by Optimove is an advanced AI-driven email marketing tool, especially for e-commerce and large enterprises.

It uses predictive analytics and marketing automation to create personalized email campaigns.

Using this type of email marketing strategy helps in boosting customer engagement and retention.

Best Features:

  • Predictive customer segmentation
  • Real-time hyper-personalization
  • Automated multi-channel campaign execution
  • Advanced analytics and reporting
  • Integration with CRM and other marketing tools
  • AI-Powered A/B Testing


Free Demo Build Grow Scale
Yes 150 Attributes 300 Attributes Unlimited

Ratings and Reviews:

  • G2: 4.6/5
  • Capterra: 4.5/5

4. Zeta


Zeta is an enterprise-level AI email marketing platform designed to enhance marketing strategies with advanced data analytics and personalization.

Zeta’s  AI algorithms analyze huge amounts of customer data to deliver hyper-targeted email campaigns that drive engagement and conversions.

One of the standout features of using AI is that it delivers the right message to the right audience at the right time. This helps Zeta to increase conversions and revenue from email marketing efforts.

Best features:

  • Advanced data analytics and segmentation
  • AI-powered personalization
  • Multi-channel campaign management
  • Real-time customer insights
  • Integration with various marketing tools
  • AI-Powered Optimization


For pricing details and to discuss your specific needs, you can contact their sales team directly through their website’s contact form.

Ratings and Reviews:

  • G2: 3.7/5 (260+)
  • Capterra: 4.0/5

5. Phrasee


Phrasee is an AI-powered email marketing tool designed to optimize and generate marketing copy. It uses natural language processing to create compelling email subject lines, email content, and social media ads.

This tool helps businesses improve engagement and conversion rates by delivering language that resonates with their audience.

Phrasee is suitable for various industries looking to enhance their marketing communications with AI-driven insights.

Best features:

  • AI-powered copywriting for subject lines
  • Natural language generation for email content
  • Spam Filters
  • Real-time performance optimization
  • Continuous learning from campaign data
  • Multivariate Testing


For detailed pricing information and to discuss your specific requirements, it’s best to contact their sales team.

Ratings and Reviews:

  • G2: 4.4/5
  • Capterra: 4.0/5

6. Instantly


Instantly is an AI-powered email marketing software for small to medium-sized businesses. It specializes in automating email sequences and follow-ups, making it easier to manage marketing campaigns.

The tool helps businesses increase engagement and conversions by sending timely and relevant email marketing strategies.

Instantly’s user-friendly interface and integration with popular CRM tools ensure an easy customer journey.

Best features:

  • Email sequence automation
  • AI-driven follow-ups
  • Detailed performance analytics
  • Easy-to-use interface
  • Integration with popular CRM tools


Free Demo Growth Hypergrowth Light Speed
$0 $37/month $97/month $358/month

Ratings and Reviews:

  • G2: 4.9/5 (2,000+)
  • Capterra: 4.4/5

7. Omnisend


Omnisend is an omnichannel(multiple) marketing automation platform. It’s designed to ease and optimize marketing efforts for e-commerce businesses of all sizes.

It offers a comprehensive suite of tools to reach the target audience across multiple channels. These channels include email, SMS, push notifications, and more.

With Omnisend, businesses can create personalized email marketing strategies, automate workflow, and analyze results to boost engagement and conversions effectively.

Best features:

  • Omnichannel marketing automation
  • Advanced segmentation and targeting
  • AI-Powered Predictive Analytics
  • Personalized email deliverability and SMS campaigns
  • Integration with popular e-commerce platforms
  • Content customization


Free Demo Standard Pro
Yes $16/month $59/month

Ratings and Reviews:

  • G2: 4.6/5 (800+)
  • Capterra: 4.7/5 (700+)

8. ActiveCampaign


ActiveCampaign is a complete marketing automation platform that helps businesses engage with their audience more effectively, regardless of the business size.

It’s designed to make marketing easier and more powerful with better customer interactions. It has a great user-friendly interface and advanced automation features, including artificial intelligence in its marketing campaigns.

Its AI-driven capabilities enable businesses to analyze customer data, predict behavior, and deliver targeted messages that resonate with their audience.

Best features:

  • CRM integration for customer management
  • Personalized emails
  • Advanced automation workflows
  • Dynamic content for tailored messaging
  • A/B Testing
  • Behavior-based segmentation for targeted campaigns


Free Demo Lite Plus Professional Enterprise
Yes $29/month $49/month $149/month $259/month

Ratings and Reviews:

  • G2: 4.5/5 (11,200+)
  • Capterra: 4.6/5 (2,420+)

9. Brevo


Brevo is a cutting-edge AI-powered email marketing platform. It’s designed to revolutionize how businesses engage with their customers.

With Brevo, businesses can create highly personalized email campaigns that resonate with their audience.

Its advanced machine-learning algorithms analyze customer behavior and preferences to deliver targeted messages. Brevo empowers businesses to build stronger relationships with their customers and drive meaningful results.

Best features:

  • AI-driven email personalization
  • Advanced segmentation for targeted campaigns
  • Automated email workflows
  • Real-time performance analytics
  • Integration with CRM and other marketing tools


Free Demo Starter Business Enterprise
Yes $9/month $18/month Custom Price

Ratings and Reviews:

  • G2: 4.6/5 (1,130+)
  • Capterra: 4.5/5 (1,900+)

10. Seventh Sense


Seventh Sense is a revolutionary AI-powered email marketing platform. It’s designed to optimize the timing of emails for maximum engagement.

It analyzes when each person is most likely to read their emails based on their behavior. By doing this, it ensures that emails are sent at the perfect time for each recipient, increasing the chances of them being opened and read.

Its predictive analytics and machine learning algorithms analyze customer behavior. This feature helps in capturing their audience’s attention effectively.

Best features:

  • AI-Powered Email Timing Optimization
  • Predictive analytics for personalized scheduling
  • Automated email delivery for optimal engagement
  • Integration with popular email marketing platforms
  • Real-time performance tracking and analytics
  • Machine Learning Algorithms


Free Demo Business Enterprise
Yes $80/month Custom

Ratings and Reviews:

  • G2: 4.8/5
  • Capterra: 4.9/5

Why Consider Investing in AI Email Marketing Tools?

You could certainly manage your email marketing manually, juggling multiple profiles and keeping track of data in messy spreadsheets. But what happens when you need a break or have other priorities? None of us can be available 24/7, constantly monitoring every trend.

That’s why investing in email marketing automation tools is a smart move. These AI-powered tools can simplify your process, automate tasks, and provide valuable insights even when you’re not actively monitoring.

Investing in AI email marketing tools offers several compelling benefits:

1. Personalization

AI algorithms can analyze customer data, including past interactions, preferences, and behavior of recipients.

With this information, AI can create email content, subject lines, and send times to each subscriber, resulting in highly personalized and relevant communications.

By delivering content to recipients on a personal level, businesses can increase stronger relationships and increase engagement.

2. Automation

AI-powered email marketing tools streamline and automate various aspects of email marketing campaigns.

Tasks such as list segmentation, email scheduling, A/B testing, and performance analysis can be automated, freeing up valuable time for marketers to focus on strategy and creativity.

Automation also ensures consistency and efficiency in campaign execution, leading to higher productivity and better results.

3. Data-Driven Optimization

AI technology with its algorithms continuously analyzes campaign performance data in real time to identify patterns, trends, and insights.

AI can use predictive analytics to improve email campaigns by analyzing open rates, click-through rates, conversion rates, and subscriber engagement.

This data-driven approach enables marketers to make informed decisions, refine their strategies, and achieve higher ROI from their email marketing efforts.

4. Scalability and Flexibility

AI email marketing tools are designed to scale with the growth of a business. Whether it’s managing a small subscriber list or a large database of contacts, artificial intelligence can handle the complexity and volume of email marketing operations efficiently.

These tools provide email marketers with flexibility for customization and integration with other marketing platforms. This helps the businesses to adapt and evolve their strategies as needed.


That concludes our discussion for today. We hope you’ve discovered the perfect tool to meet your needs as you’ve journeyed through this information.

If not, feel free to revisit earlier sections to ensure you haven’t missed anything important.

If you have any further questions or need additional guidance, please don’t hesitate to reach out. We’re here to help you make the most of the tools and insights provided.

Thank you for your time and engagement. Best of luck with your future endeavors!

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more


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