What is a Brochure?

Types of Brochures

There are a variety of brochure types, made with different formats, sizes and paper stocks. Some of the most common types are:

• Tri-fold Brochure – A folded document with three panels, creates six sections.
• Bi-fold Brochure – Like a trifold brochure, but with only two panels and four sections.
• Z-fold Brochure – A document that has three panels that overlap with one another when folded.
• Gate-fold Brochure – A document folded into four panels, similar to a Z-fold but with two panels overlapping with one another.
• Half-fold Brochure – A brochure folded in half to create two panels.

Benefits of Brochures

Brochures are an effective form of marketing because they allow you to present a lot of detailed information in an organized, easy-to-digest way. Here are some of the benefits of using brochures for marketing:

• Brochures are cost-effective, since they don’t require any expensive printing or special design features to be effective.
• Brochures are easy to distribute – they can be handed out at conferences, trade shows, or mailed directly to potential customers.
• Brochures allow you to convey complex information (such as product or service details) in an easy-to-understand format.
• Brochures can be updated and changed easily. This allows you to keep your marketing message up-to-date, including any new products or services.
• Brochures are portable, so your potential customers can take them home or keep them for future reference.
• Brochures can be customized to fit your company’s branding and message.

How to create a Brochure

Creating a brochure is relatively simple – all you need is the correct software and an understanding of your design. Here is a step-by-step guide to help you create an effective brochure:

1. Choose a template: Choose a template that fits with your business’ branding and messaging.
2. Add images: Add images to your brochure to help your message stand out.
3. Choose a font: Choose a font that is easy to read and compliments your design.
4. Write your content: Write concise, detailed content that is both informative and engaging.
5. Proofread & edit: Thoroughly proofread your brochure for any errors or typos.
6. Print & distribute: Print your brochure and distribute it to your target audience.