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What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Principles of Content Marketing

Content marketing is a strategic marketing method of creating and sharing valuable, relevant, and consistent content to drive profitable customer action. The focus is on creating helpful, attractive, and engaging content that attracts and captures the attention of an audience, so they become loyal customers. For successful content marketing, businesses must identify a target audience, develop content tailored to the audience needs, measure results, and optimize ongoing content.

Developing a Content Marketing Strategy

Content marketing strategies need to consider why people are engaging with content, who’s creating the content, how to measure success, and how to allocate resources. The goal should focus on providing valuable content while also linking to specific products or services to increase traffic or create brand awareness.

Content Marketing Tactics and Channels

Content can be distributed on multiple channels, such as website, blog, social media, email, and press releases. Different types of content formats include blog posts, videos, whitepapers, eBooks, and webinars. Tactics should be used to engage customers, such as contests, surveys, polls, and interactive tools. Further, it is important to monitor and evaluate content performance.

Frequently Asked Questions

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