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How to Start a Dog Grooming Business in (2024)?

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Free Dog Grooming Business Plan Template

May 13, 2024

10 Min Read

how to start a dog grooming business
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The rising demand for pet care services, including dog grooming, has turned this industry into a great business opportunity.

Are you considering stepping into this industry as well?

It’s no wonder, given the growing number of pet owners looking for top-notch grooming services for their pets. The potential for profit and the joy of working with dogs make it an attractive venture.

However, success in the dog grooming business requires thorough preparation and understanding.

We’re here to simplify the entire process for you. We’ve stepped into the important question of how to start a dog grooming business, addressing every aspect in detail.

From selecting the right business model to securing the necessary licenses and permits, and understanding the financial aspects—we’ve got you covered.

So, Interested? Let’s jump in and explore how you can launch a successful dog grooming service.

Understanding the Dog Grooming Industry

The global pet grooming market, valued at approximately USD 1.3 billion as of this year, is projected to grow at a CAGR of 6.2% and reach around USD 2.5 billion by 2032.

This growth is largely driven by increased pet care spending from millennials and upper-income households.

To successfully launch a venture in the growing pet grooming market, it’s important to keep up with current trends. Trends like the expansion of dog walking services and the rise of eco-friendly grooming products can greatly influence your business strategy and success.

Participating pet companies provide pet owners with an easy way to acquire grooming pets. In pet-friendly grooming, groomers come to the homes of pet owners to wash their animals.

The mobile dog grooming business owner makes a profit of around  $13,744 per month or $164,928 per year. This provides insights that the pet grooming business is having steady business growth.

Keeping an eye on industry trends is very important. It helps you to improve your services and scale the business.

1. Understanding the Market and Competition

Before launching your dog grooming service, studying your local market and what other groomers offer is important. Spotting what’s missing can help you stand out.

From 2018 to 2023, the pet grooming world grew by 2.8%, with a 1.1% increase in just 2023.

Knowing who you’re aiming to serve, like the types of dogs and their owners, shapes your offerings. Analyzing what other business owners are offering, gives insights into pricing and what of services people are liking.

This not only helps you distinguish your service from the competitive dog grooming businesses but also ensures you are offering the best.

2. Choosing Your Business Model

Deciding on a business model plays an important role in launching a successful business. You could operate on different pet grooming services like:

  • Traditional dog grooming salon
  • Mobile grooming services,
  • Specialize in grooming techniques or breeds
  • Grooming salon from your home

Each model has its pros and cons. You should choose based on your target market’s needs. Consider your startup costs and your preferences.

For example, mobile dog grooming businesses offer convenience to pet owners. They provide services at their homes but require investing in a mobile grooming unit.

3. Creating a Business Plan

Creating a dog grooming business plan is essential for launching a successful grooming business. Think of it as a detailed map that guides your journey, outlining your goals, target market, competition, and marketing strategies.

Your plan should include a breakdown of the grooming services. This can be washing, haircuts, and nail trimming, alongside pricing strategies that consider costs and competitor pricing. It also details how you’ll promote your business through social media, local ads, and partnerships with pet-related businesses.

A solid business plan is crucial for securing financing and guiding your business toward growth. Download a template to start shaping your business today.

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4. Obtaining Licenses and Permits

Before you can start grooming dogs, you’ll need to obtain the necessary licenses and permits. The need for different permits varies by location. So, check with your local government or the national dog groomers association for requirements.

Above are the few legal procedures one should consider for their pet grooming business :

  • General Business License
  • Employer Identification Number
  • Health Department Permit
  • Professional Liability Insurance
  • Sales Tax Permit
  • Occupancy Permit

Ensure your company dog grooming salon compliance with local authorities and industry associations. This will secure a smooth journey towards your entrepreneurial goals.

5. Setting Up Your Business Location

Choosing the right location is important, especially for a traditional salon, like if you wish to set up a pet store.  A well-chosen location can enhance visibility, improve accessibility, and attract more customers.

Here’s a deeper look into selecting and setting up your business location effectively:

Choosing the Right Location

Visibility, accessibility, and being close to your target market are key for a dog grooming business. Choose a busy street or a popular shopping area to attract more customers. Make sure your location is easy to find and reach, with good parking and close to public transport.

This helps customers, especially busy ones, drop off and pick up their pets easily. Research areas with high pet ownership and pet-friendly communities to find the perfect spot.

Designing the Interior

Once you’ve chosen your location, designing the interior becomes the next important step. Your grooming salon’s layout and design should focus on efficiency and safety. It should be a comfy place for pets and a good workspace for groomers.

Grooming Tables and Bathing Areas

Invest in high-quality grooming tables that are adjustable to accommodate dogs of different sizes. Non-slip surfaces and restraints can help keep pets safe during grooming.

For bathing areas, consider installing professional pet tubs that are easy to clean and maintain. Having a separate drying area with both stand and handheld dryers can streamline the grooming process.

Retail Pet Store

If space allows, consider incorporating a retail section into your salon. Offering pet products such as shampoos, conditioners, grooming tools, and accessories can provide additional revenue and convenience for your customers.

Display these items in an accessible, well-organized manner to encourage purchases.

Waiting Areas for Pets

Create a welcoming and comfortable waiting area for pets before and after their grooming sessions. This space should be safely enclosed. It should have water dispensers, comfy bedding, and toys to entertain pets.

Consider having separate areas for dogs of different sizes or temperaments to prevent any potential conflicts.

Carefully choose your location. Also, thoughtfully design your salon’s interior. You can create a welcoming and efficient space. It will meet the needs of your clients and their pets.

This thought-out approach can set the foundation for a successful dog grooming business. It will also make the business respected. `

6. Securing Funding

Starting a dog grooming business requires capital for equipment, supplies, and possibly a business location or setting up a mobile grooming business. You may consider:

  • Personal savings
  • Small business loans
  • Finding investors
  • Crowdfunding
  • Grants

Securing funding requires careful planning and research. You also need a compelling presentation of your business idea.

7. Building Your Brand

Your brand identity is what sets you apart from the competition. To stand out in this competitive industry, building a strong brand is essential.

Some of the important aspects of building a strong brand presence include the following:

  • Business name
  • Logo
  • Reviews
  • Location

Building a strong brand involves creating a memorable, positive experience. Your clients and their pets should feel loved. Consider the values and message you want for your brand. Make sure they are consistent across all of your business.

8. Equipment and Supplies

Investing in quality dog grooming tools and supplies is essential for providing top-notch services. This includes:

  • Grooming tables
  • Tubs
  • Dryers
  • Nail clippers
  • Scissors
  • Shampoos, and conditioners

Keeping a well-stocked inventory ensures you’re prepared for various grooming needs and breeds.

9. Hiring and Managing Staff

As your business grows, you may need to hire additional groomers or support staff. Look for individuals who are not only skilled in grooming but also share your passion for animals.

Effective management involves providing training, providing a positive work environment, and ensuring your team delivers consistent and high-quality services.

Here are some detailed strategies for hiring and managing your staff effectively:

Hiring the Right Team

When expanding your team, find people with the relevant skills. They need to be able to groom dogs effectively. They should also have a real love for animals. Skills can be taught, but a passion for working with pets is important. Consider the candidate’s experience with the grooming industry.

Also, look at their grooming abilities and their interactions with animals. It’s also good to evaluate their communication skills. Interacting well with pet owners is a key part of the job.

Training the staff

Once you’ve hired new staff, onboarding them properly is essential. Even experienced groomers can benefit from training. The training covers your business’s procedures and standards. This could include everything from grooming techniques for your potential customer’s needs to service policies.

Training must also continue. It keeps your team updated on the latest grooming trends, tools, and safety rules. Investing in your staff’s growth improves your services. It helps keep talented employees.

Managing Staff Efficiently

Efficient staff management also involves scheduling, workload distribution, and conflict resolution. Use scheduling tools to manage appointments. They ensure that your team’s workload is balanced.

This can prevent burnout. It ensures each pet gets the care it deserves. Being proactive in solving conflicts helps. These may be between staff or clients. It can help maintain a harmonious work environment.

Hiring and managing staff in a dog grooming business goes beyond simply filling positions. It requires thought to recruit, train, and manage. You need to build a team that shares your love for animals and your commitment to quality service.

10. Marketing and Client Acquisition

Effective marketing strategies are key to attracting new customers and retaining existing ones. Use social media, local advertising, and word of mouth to promote your business.

Offering promotions, loyalty programs, and excellent customer service can help build a strong customer base. Getting involved in your community and participating in pet-related events can raise awareness of your business.

Let’s explore a few aspects where you can attract customers to your pet grooming service through:

Use of Digital Marketing

In today’s digital age, having a strong online presence is essential. Make a pro website. It will show your services, prices, and before-and-after photos of your grooming work.

Use social media platforms like Facebook, Instagram, and Twitter to engage with pet owners in your area. Share useful content. This can include grooming tips. It will establish your expertise and encourage shares and interactions.

Word-of-mouth and Referral Programs

Word-of-mouth remains one of the most powerful marketing tools, especially in local businesses. Encourage your happy clients to spread the word. Offer them incentives through a referral program.

Let’s take an example you offer a discount to your customer for every referral. For example, you can offer a discount for every new customer referral on their next visit. This not only helps you gain new customers but also strengthens the loyalty of your existing customers.

Partner with local businesses

You can work with local pet stores, veterinary clinics, and pet shelters. It can be a great way to reach potential customers. You can offer discounts to those customers.

You can collaborate on events and promotions. This not only helps you find new clients but also builds your network within the local pet industry.


Starting a dog grooming business can be a rewarding journey for animal lovers. Remember, success comes from understanding the industry, setting up a good location, and managing your team well.

Using a business planning app can help organize your ideas and keep you on track.

Continuously exploring innovative grooming techniques and trends within the dog grooming sector can keep your business fresh and appealing. With dedication and the right approach, your dog grooming business can be a successful business.

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About the Author


Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more


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