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6 Best Mission Statement Examples For Your Business Plan

Example 1: A mission statement by Hubspot

There's this notion that to grow a business, you have to be ruthless. But we know there's a better way to grow. One where what's good for the bottom line is also good for customers. We believe businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound. That's why we've created a platform uniting software, education, and community to help businesses grow better every day.

Hubspot is a company that develops and offers a fully functioning systematic platform for sales, marketing, and CRM management. They also offer the right measures to grow your business through consultations and courses.  

Expert’s rating on the mission statement: 4 / 5 

Takeaways: 

  1. Adding the emotional touch. 
  2. Comparison with the traditional business. 
  3. Clear about what they stand for. 
  4. Clear about what they do. 

Some of you might find this statement a little longer than usual. But what’s best is that they managed to add all the values, ethics, and culture with a friendly vocabulary. All of it, in just 4 to 5 sentences. And if you look closely, it’s not so long. 

Example 2: A mission statement by Microsoft. 

Empower every person and organization on the planet to achieve more.

Microsoft Corporation is an American multinational technology company. It develops, manufactures, licenses keys supports, and sells computer software, consumer electronics, personal computers, and related services.

Expert’s rating on the mission statement: 5 / 5 

Takeaways:

  1. It is the simplest and boldest mission statement. 
  2. Very clear in communicating the value and ethics. 
  3. It has a tinge of empowering emotion. It makes you want to know and have Microsoft right away. 
  4. Most importantly, it is a one-liner with the best use of vocabulary. Hence, easy to remember. 

Example 3: A mission statement from Tesla. 

To accelerate the world's transition to sustainable energy.

Tesla, Inc. is an American electric vehicle and clean energy company based in Palo Alto, California. Tesla's current products include electric cars, battery energy storage from home to grid-scale, solar panels, and solar roof tiles, as well as other related products and services.

Expert’s rating on the mission statement: 5 / 5 

Takeaway:

  1. You can already sense the speed and change in the mission statement. 
  2. You can relate the statement with the founder, Elon Musk. 
  3. Clear about what do they want to accomplish
  4. Short, simple, and catchy enough for you to never forget it. 

Example 4: A mission statement by Asos 

To become the number 1 fashion destination for 20-somethings globally.

ASOS plc is a British online fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults. The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfillment centers in the UK, Subcontinent, and Europe. 

Expert’s rating on the mission statement: 5 / 5 

Takeaway: 

Their ambition, their service, and their target audience, everything is put together in one sentence. The statement can’t get clearer than this! 

Example 5: A mission statement by Disney

To be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.

The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California.

Expert’s rating on the mission statement: 3 / 5 

Takeaway: 

  1. The mission statement is longer than required.
  2. It is not relevant to the grand and creative world of Disney. 
  3. It has no emotional touch.
  4. It is clear what they do and offer. 

Example 6: A mission statement by Sony 

To be a company that inspires and fulfills your curiosity.

Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo.

Expert’s rating on the mission statement: 3 / 5 

Takeaway: 

  1. It is not relevant to the grand, colorful sets of Sony 
  2. It has no emotional touch.
  3. Unclear with what they do and offer.
Aayushi Mistry
Aayushi Mistry
Since childhood, I was in awe of the magic that words bring. But while studying computer science in college, my world turned upside down. I found my calling in being a copywriter and I plunged into a world of words. Since then, there is no looking back. Even today, nothing excites me to find out the wonders the words can bring!
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