Market research is essential for any business, but let’s face it—it can be a time-consuming and tedious process.
Traditional methods, with their manual data collection and analysis, often fail to keep up with the fast-changing market landscape.
By the time you’ve completed your research, the insights may already be outdated. Gasp!
Thankfully, AI market research tools exist.
From understanding your target audience to monitoring competitors and uncovering market trends—AI transforms research into a faster, smarter, and more accurate process.
So what market research tools should you be using? We will cover that in this blog post with a list of 10 AI market research tools.
However, before we get to the list…
What are AI market research tools?
AI market research tools are software and platforms that use AI (artificial intelligence) technologies to simplify different aspects of the market research process. This includes data collection, analysis, and insight generation.
AI market research tools may process market data, identify trends, track competitors, and assess customer sentiment to help you make strategic and informed market decisions.
How do we analyze these AI market research tools?
After conducting thorough research and evaluation, we have compiled a list of top AI business plan generators.
We considered factors like user experiences, ratings, and reviews from platforms such as G2, Capterra, TrustPilot, Gartner, and TrustRadius. Additionally, we analyzed these tools based on their automation capabilities, costs, scalability, integrations, and other features.
So, this list is designed for business owners and individuals looking to streamline their market research processes.
Let’s check these 10 AI tools that can be used for market research.
10 Best AI market research tools
| Tools | Expertise | Price | |
|---|---|---|---|
 Upmetrics |
Business plan market research | $7 onwards | |
 Gong |
Entrepreneurs & mid-sized firms | Custom | |
 Speak |
Small businesses & startups | $15 onwards | |
 Consensus |
Small businesses & entrepreneurs | $8.99 onwards | |
 Survey Monkey |
Firms & financial planners | $99 onwards | — |
 Crayon |
Entrepreneurs & small businesses | Custom quotes | |
 ChatGPT |
Medium-sized firms & Nonprofits | Free | |
 Poll the people |
Small & mid-sized firms | $50 onwards | |
 SEMRush |
Entrepreneurs & startups | $139 onwards | |
 YouScan |
Firms & financial planners | $299 onwards |
1. Upmetrics
Upmetrics is a renowned business planning solution provider, best known for its AI-powered business planning tools and resources.
While Upmetrics primarily isn’t a market research tool, we’ve recently launched an AI-powered research assistant to help you conduct market research and answer your industry or market-related queries.
All you need is to simply ask questions about your target market, competition, market trends, etc, and get quick relevant information sourced from across the web.
This AI-powered market research tool automates data collection and provides strategic insights that are crucial for informed business planning.
Features
- Lets you interact to get insights about market trends, competitors, and target markets.
- Gathers relevant data from across the web to help make data-backed decisions.
- Offers data-driven recommendations for your niche and unique business idea.
- Explores the competitive landscape of your business to offer competitive insights.
- Backs every piece of information with a source, making it easier to verify the information.
- Suggest prompts and questions to perform a comprehensive analysis.
Pricing
Starter: $7/ month
Premium: $14/ month
Professional: $37/ month
Best for
Entrepreneurs, small businesses, and startups who want resources to build a solid and insightful business plan.
Ratings
Trust Pilot: 4.8
Capterra: 4.8
G2: 4.8
Gather competitive market research insights
With Upmetrics AI research assistant
Plans starting from $7/month
2. Gong
Gong is an AI-powered revenue intelligence platform that transforms customer interactions into actionable insights.
This tool efficiently captures interactions across different channels such as sales calls, video calls, and emails to offer detailed insights into customer sentiment, behavior, and deal progress.
Gong effectively highlights key topics in customer interactions, tracks engagement levels, and identifies potential issues in your sales process.
This market research tool offers a bird’s-eye view of your pipeline’s health. It removes the guesswork from forecasting and guides strategic initiatives to help you win more deals.
However, there are certain reviews indicating glitches in their transcription services. Besides, its undisclosed pricing may turn pricier for many.
Features
- Captures customer interactions across different sales channels with AI-driven transcription and analysis.
- Analyzes competitors’ mentions in customer’s conversations and offers strategic insights on the same.
- Delivers actionable recommendations for sales teams based on real conversion data.
- Allows you to track the deal progress and highlights potential issues to strengthen your sales pipeline.
Pricing
Gong’s licenses are priced per user. It offers custom quotes considering various factors such as the size of your team, integrations, and platform fee.
Best for
Gong is best suited for sales and marketing professionals and researchers who frequently engage in customer interviews and calls. Organizations that are dedicated to improving customer engagement and fine-tuning their sales tactics can benefit greatly from Gong.
Rating
G2: 4.7
TrustRadius: 9.2
Gartner: 4.8
3. Speak
Speak is similar to Gong, however, with added capabilities.
This data visualization tool converts the unstructured market research data and information into actionable insights.
Speak leverages Natural language processing (NLP) to transcribe, translate, and analyze varying multimedia content such as customer interviews, YouTube videos, and research papers. This tool can even draw key insights from unstructured surveys for focus groups and can scrape infinite web pages to help you make actionable decisions.
Speak eases the market research process with its comprehensive AI-powered chat, meeting assistant, video summarizer, and translation solutions.
All in all, speak helps researchers and marketers automate transcription, streamline qualitative data analysis, and create interactive visualizations.
However, Speak’s reliance on automated transcription and analysis may sometimes result in inaccuracies, especially with complex or nuanced content.
Features
- Transcribe and translate in 100+ languages making it a truly global tool.
- Captures essential data points from audio-visual files and converts them into text for efficient analysis.
- Extracts data from any source including public URLs.
- Turns data points into actionable visuals that can be shared with your teams.
- Conversational chat format to guide your data collection and analysis.
Pricing
- Individual: $15/month and is highly suitable for solopreneurs.
- Team: $54/month and is suitable for small teams and organizations.
- Custom: A custom package that allows you to choose the features, number of users, and storage essential for your needs.
Best for
Speak is ideal for market researchers, especially qualitative researchers and content marketers who need to analyze audio and video data from diverse sources. Teams that work with multiple multimedia sources can benefit from Speak to draw market trends and actionable insights.
Rating
G2: 4.9
TrustRadius: N/A
Gartner: N/A
4. Consensus
Consensus is an AI-powered search engine focused on providing easy-to-understand summaries of scientific research.
It leverages Natural Language Processing to scan, analyze, and summarize key findings from a research paper. Its Pro Analysis and Consensus Meter leverages Open AI and Custom LLPs to find relevant research papers and deep insights for your questions.
While high-quality data-backed research is fundamental for all businesses, Consensus is specifically helpful for businesses focused on science, healthcare, or the medical field.
However, Consensus depends on the availability of existing research making it unsuitable for emerging or niche fields.
Features
- Analyzes and summarizes key findings from over 200M scientific papers.
- Summarize insights across multiple studies, saving time on literature reviews.
- Filters for sample size, study design, and methodology to get precise results.
- Access original research links to verify findings or explore further.
Pricing
Free: Basic access
Premium: $8.99/ month
Teams: $9.99/ month per seat
Enterprise: Custom
Best for
Consensus is ideal for academics, market researchers, and professionals who need rapid, reliable access to scientific data.
Rating
Capterra: 4.9
Product hunt: 5
G2: 4.8
5. SurveyMonkey
SurveyMonkey is a survey hosting platform that allows users to create, host, and distribute surveys while also collecting responses directly through its platform.
SurveyMonkey Genius is its AI survey builder that trained over 25 years of survey data. It can craft compelling detailed and insightful surveys from a single prompt in about minutes.
SurveyMonkey Genius reviews and scores your survey draft. It uses machine learning to detect issues with survey structure or question formats and offers ways to enhance the respondent’s experience and the overall completion rate.
While the free plan of Survey Monkey allows you to create surveys, you will need a paid plan for complex surveys, which is quite expensive for small emerging businesses. Besides, users have reported its inefficiency in creating complex nuanced surveys.
Features
- Generates thorough surveys from your prompts to meet your research objectives.
- Offers optimized question formats and answer choices to minimize bias.
- Analyzes sentiment and trends from the open-ended responses of your target audience.
- Evaluates response quality with built-in scoring to help you gain insights from the qualifying data.
- An extensive library of survey templates to analyze consumer behavior, market trends, product market, marketing strategies, and various other things.
Pricing
- Basic (Free): Allows creation and distribution of surveys with limited features and response capabilities.
- Standard: Priced at $99 per month
- Individual plans: $39-$119 monthly (billed annually)
- Team plans: $25-$75 monthly (billed annually)
- Enterprise: on request
Best for
Anyone who wants to host a survey to fuel their market research initiatives can use SurveyMonkey to gather qualitative responses.
Rating
Trust Radius: 8.1
G2: 4.4
Gartner: 4.4
6. Crayon
Crayon is a competitive intelligence tool that offers real-time intel about your competitors by monitoring them constantly.
It analyzes information from a variety of sources such as competitor’s social media posts, press releases, websites, review sites, and publications to identify any intel that can be used to avail competitive advantage.
Crayon uses AI to offer competitive insights about market trends, competitor positioning, and customer sentiments that are essential to making huge strategic decisions. This tool helps you stay informed about the evolving competitive landscape without requiring your constant attention.
However, Crayon lacks advanced search capabilities and misses the mark on thought leadership. Compared to similar tools, it’s less scalable and slightly on the pricier side.
Features
- Track competitor activities across websites, social media, and other channels.
- Receive real-time alerts on competitor updates based on relevance and priority.
- Visualize competitive data with custom reports and dashboards.
- Create and access battle cards to equip sales teams with actionable insights.
Pricing
Custom quotes depending on the needs and size of your company.
Best for
Businesses that operate in a highly volatile competitive market can benefit from the real-time insights of Crayon. Sales, marketing, and product development teams are the core audience of Crayon.
Ratings
G2: 4.6
Gartner: 5
Capterra: 4.4
7. ChatGPT
ChatGPT certainly needs a place when we talk about AI tools for market research. This generative AI can be helpful in different stages of the market research process such as survey creation, secondary research, target audience analysis, idea generation, or drawing strategic insights.
Now, ChatGPT may hallucinate and generate surface-level responses to your prompts. However, the idea is to get extremely specific with your prompts to make it helpful for your market research.
Besides, ChatGPT can be quite quirky and refreshing when it comes to generating ideas. Be it for marketing campaigns, sales strategies, growth hacks, or drawing insights from competitors.
However, ChatGPT lacks a structured workflow for market research and may produce inaccurate and irrelevant information. Besides, if you plan to rely on its free version, you better ditch the idea of market research altogether.
Features
- Summarize large volumes of text data or open-ended survey responses quickly.
- Analyze customer sentiment and identify common themes across the feedback.
- Assist in developing buyer personas by simulating target audience behaviors.
- Generate insights from unstructured data.
Pricing
- Free Plan: Provides access to basic features with certain limitations.
- ChatGPT Plus: Priced at $20 per month, this plan offers enhanced capabilities, including access to GPT-4
- Team: $25-$30 per user/ priced monthly
- Enterprise: Custom
Best for
Entry-level businesses who need assistance understanding the market.
Ratings
G2: 4.7
Capterra: 4.5
Trustpilot: 2.3
8. Poll the people
Poll the People is quite similar to Survey Monkey, however, it stands out by providing instant access to a global panel of over 500,000 respondents.
This tool allows users to create, distribute, and analyze surveys without needing an existing audience. It leverages Open AI ChatGPTs technology for immediate analysis and decision-making on polls.
Whether you want to test a new concept, a digital ad, a brand name, a logo, or content—this tool helps the users make data-driven decisions based on collective audience opinions.
However, finding a target audience for a very niche or specific business might get difficult. Besides, its pay-per-response model is quite expensive for small businesses.
Features
- Allows you to conduct quick polls and gather quick insights.
- Sets specific target demographics to get precise and relevant responses.
- Poll customization with branding.
- Upload images to get feedback on designs, logos, or marketing visuals.
Pricing
- Lite: Free, however, charges $1 per response
- Plus: $50/month
- Premium: $100/month
- Enterprise: Starts at $10,000 every month
Best for
Poll the People is perfect for marketers, product developers, designers, and business owners who need quick, targeted feedback to refine concepts, test ads, and make informed design choices.
Rating
G2: 4.5
Capterra: 4.0
Cuspera: 4.0
9. SEMRush
SEMRush Market Explorer is built with AI at its core. This all-in-one digital marketing platform provides insights into market dynamics, competitor performance, and consumer behavior.
With SEMrush, users can analyze market trends, identify key players, and assess the market share. Its insights, analytics, and use cases make it a competitive marketing research tool for businesses relying prominently on web traffic.
SEMRush offers you access to valuable data that can help develop targeted strategies for the growth of your business.
This tool however has a lengthy learning curve which may require some time to adapt to. Moreover, it’s on the costlier side for businesses that aren’t extensively involved in online marketing.
Features
- A competitive competitor analysis tool to analyze competitors’ market shares, growth rates, and online strategies.
- Segment audiences by demographics, behaviors, and interests.
- Analyze data to detect seasonal market trends and evergreen marketing strategies
- Customizable reports and visuals for presentation-ready insights.
Pricing
Pro: $139.95/month
Guru: $249.95/month
Business: $499.95/month
Best for
SEMrush is ideal for marketing teams and SEO specialists who require in-depth competitor, market, and consumer insights. It’s more suitable for research processes in businesses focused on online growth.
Rating
Gartner: 4.5
G2: 4.5
Capterra: 4.7
10. YouScan
YouScan is an AI-powered social media listening and visual recognition platform. This social media AI tool helps brands monitor and analyze brand mentions, customer sentiment, and visual content across social platforms.
It goes beyond text analysis. With its powerful visual insights capability, YouScan helps businesses gain deeper insights into how their brand appears in user-generated content.
It enables businesses to know their customers on a whole new level with AI-powered analysis of text, images, and audience data from social media.
However, for a $299 monthly starter pack, YouScan is costlier for businesses moderately invested in social media.
Features
- Track brand mentions and sentiment across social platforms in real-time.
- Use AI-driven Visual Insights to detect logos, products, and objects in images.
- Analyze trends and patterns in customer sentiment and engagement.
- Monitor competitor performance and compare brand visibility.
- Generate custom reports and dashboards for detailed insights.
Pricing
Starter 3: $299/ month
Unlimited plans: Custom quotes
Best for
YouScan is ideal for businesses that are active on social media. Companies that can benefit from tracking their brand’s presence and impact across platforms should use YouScan.
Ratings
G2: 4.8
Gartner: 5
Capterra: 4.9
And that’s our list of top market research AI powered tools.
What factors should I consider when choosing an AI market research tool?
In this blog post, we discussed 10 prominent AI tools in market research. However, search on Google and you will get a list of hundreds, if not thousands AI market research tools.
The question is how exactly do you figure out the tool suitable for your business? Well, let’s figure that out.
1. Purpose
Market research has varying aspects fulfilling the specific knowledge needs of a business. Even the 10 tools we discussed above are very diverse in the way they assist in the market research process.
To choose the ideal market research tool, first determine the purpose of your research. Do you want to test the feasibility of a business idea with your market research or do you want to gain competitive insights for your existing business? Do you want to conduct a survey and draw insights from it or do you want to study shifts in consumer behavior?
It gets easier to choose a tool that can help with your specific purpose when you have a clearly laid objective for your market research.
2. AI capabilities
Now, you will find tons of tools claiming to be AI-powered. However, it’s important to understand the extent of AI functionality it offers.
To offer a rough overview, AI for market research can be used to generate NLP responses, recognize visual elements, conduct sentiment analysis, and perform predictive analysis.
Choose a market research tool depending on whether you need basic AI functions or sophisticated ML features to gain deeper insights into your study.
3. Pricing
Pricing is another prominent aspect you should consider before subscribing to a tool.
If yours is a small business or an emerging startup, you’re quite possibly on a shoestring budget. Spending thousands might seem excessive especially if you don’t require extravagant features offered by high-charging tools.
Depending on what you want the AI tool to help with, determine your budget and choose an appropriate tool.
4. Integrations
Look out for the ease and integrations that the tool offers. Ideally, choose a platform that can integrate seamlessly with your CRM, project management tools, email marketing platforms, and data storage solutions if you’re looking for market and competitive intelligence tools.
Besides, look for a free trial or demo to understand the ease and feasibility of the tool with your existing workflows.
5. Data security
While relying on AI is tempting, make sure that you understand the privacy protocols for your data. Evaluate if the tool follows robust security protocols, such as encryption and access controls. Also, check for compliance with data privacy regulations like GDPR if applicable.
And that’s pretty much the only checklist you need while selecting a tool from the broad category of AI market research tools.
Can AI tools replace traditional market research?
Over the past few years, we’ve seen the growth of numerous AI for market research.
Through AI it’s now possible to:
- Analyze vast volumes of structured and unstructured data.
- Transform raw materials into actionable insights
- Draw insights from unstructured customer interviews and focus groups.
- Visualize and analyze customer sentiments using various multimedia.
- Study the competitors and leverage their weaknesses for your benefit.
- Identify market trends and changes in consumer behavior.
- Conduct conversational interviews without a human facilitator.
A well-trained AI model goes beyond surface-level insights, offering in-depth perspectives that make the research process faster and more precise.
Said that there’s quite possibly nothing that an AI can’t do.
However, it still doesn’t replace the need for traditional methods and human analysts entirely.
Techniques like in-depth interviews and ethnographic studies still provide unique insights into consumer motivations and cultural contexts that AI may overlook. Additionally, human analysts bring intuitive decision-making and strategic implementation that AI alone cannot replicate.
To answer your question, AI tools aren’t a replacement for traditional methods. They, instead complement the traditional methods making it possible to scale your research process in a cost-effective and time-efficient manner.
Conclusion
Now, you have the list of 10 AI market research tools suitable for different market research needs.
Understand which aspect of market research you need help with and identify the blind spots and knowledge gaps in your current scenario, before finalizing an AI market research tool.
With that said Upmetrics’s AI research assistant is quite helpful for startups and small businesses who need help with market research while building their business plans. It helps you gain a deeper understanding of your target audience, key competitors, and market trends with its simple and intuitive user interface. Simply ask market-related questions and tap into high-level insights collected from across the web.
So, go on. Let Upmetrics’ AI market research assist you with a smarter start.
