Business Plan Table of Contents

Business Plan Template

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business plan table of contents
Table of Contents
Writing a business plan?

Looking for how & why to write a business plan table of contents? Well, a nicely written TOC is essential for guiding readers through your plan and highlighting key sections.

It also enhances the overall professionalism and readability by setting the tone for the whole plan later. Let’s explore the sample table of contents along with the pros of adding TOC to the plan.

Sample Business Plan Table of Contents

Presenting the sample business plan table of contents—your perfect partner in creating a well-organized plan. It is necessary to highlight all the necessary areas of the plan.

From below, you can even use the business plan template! It is ready for you to customize according to your needs along with the TOC!

    • Mission Statement
    • Vision Statement
    • Purpose and Values
    • Problem Identification
    • Problem Statement
    • Industry Analysis
    • Product & Service Overview
    • Product & Service Specifications
    • Product & Service Benefits and USPs
    • Available Substitutes
    • Competitive Overview
    • Direct and Indirect Competitors
    • SWOT Analysis
    • Competitive Position
    • Market Share Analysis
    • Barriers to Entry
    • Market Overview
    • Market Size
    • Market Segmentation
    • Ideal Customer Profile
    • Sales & Marketing Objectives
    • Pricing Strategies
    • Promotion Strategies
    • Branding
    • Site Location
    • Staffing and Training
    • Resource Allocation
    • Purchasing Process
    • Production Process
    • Quality Control Metrics
    • Customer Service
    • Key Management
    • Board of Directors
    • Board of Advisors
    • Financial Overview
    • Business Model
    • Financial Projections
    • Marketing and Personnel Expenses
    • Funding Requirements
    • Terms of Investment
    • Exit Strategy

Benefits of Adding a Business Plan Table of Contents

A table of contents is an extremely important part of any formal document, let alone a business plan. It is the most commonly found aspect in every large format document, from books to magazines to business plans. Let’s see the benefits of a business plan table of contents:

Pros of Adding a Business Plan Table of Contents

1. Acts as an introduction

The table of contents is placed before all the sections of a business plan. This will help the reader get a good look at the contents before diving into the details. Primarily, it introduces the reader to your business plan. This can get readers interested and excited to read more.

2. Gives an overview of the scope

A table of contents further enables the reader to judge the scope of your business idea. To mirror the exact essence of your business plan, the table of contents should be crafted carefully.

Whether it’s an investor or another company you wish to partner with, any formal entity interested in your business skims through your table of contents. Hence, it is wise to convey exactly what you intend to.

A table of contents makes it easy for investors to judge whether or not your business has potential.

3. Displays attention to detail

While creating a table of contents, you include not only the major sections of your business plan but also the subsections. These subsections will convey that you have paid attention to the smallest of things while drafting your business. This indirectly sends a message that you are serious about your business ventures.

4. Provides easier navigation

This is an obvious but very significant advantage of a table of contents. Incorporating it into your business plan will add a navigational aspect to your document. Regardless if it’s a physical document or an e-document, a table of contents will help the reader go to any specific section they want.

In the case of an e-document, you can include links to the pages. So the reader can go to a particular section by clicking on the page numbers.

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Build Trust in your Business with a Table of Contents

Writing a table of contents for your business plan is a subtle yet powerful way to captivate your potential investors or business partners. It is essentially a summary of the document that acts as a roadmap for your business activities.

So, whether you’re a new business seeking funding or an established business looking to refine your strategy, investing time in creating a thoughtful table of contents is a wise choice.

You can smoothen the process with the help of business planning software and get guidance for each step. So, all the very best!

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About the Author


Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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