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Writing a business plan?

A liquor store is quite a profitable business to be in. Several people get to have a thriving primary income with the help of one.

The major reason for this profitability is due to the massive growth of alcohol consumption over the years. And though it is highly profitable the liquor business is highly competitive too.

If you are planning to start a new liquor store business, the first thing you will need is a business plan. Use our sample Liquor Store Business Plan created using Upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new liquor store, spend as much time as you can reading through some examples of retail store-related business plans.

Industry Overview

The liquor store industry stood at a global market value of 1,439 billion dollars in 2017 and is rising at a rapid rate going forward too.

The major reason is the rise in alcohol consumption worldwide, which has happened due to the increase in acceptance of alcohol amongst the younger population and the increase in disposable income.

But as the industry is very profitable, it attracts a lot of competition too. Hence, proper planning and having a proper business strategy are essential for your business to succeed.

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Things to Consider Before Writing a Liquor Store Business Plan

Get the necessary licenses and permits

As a liquor store business, you’ll need quite a few permits and licenses to operate your store before getting started. Depending on the location of your store, several federal and state permits can help you stay on the good side of the law. The easiest way to ensure that you don’t miss out on any important documents is to have a checklist of all the required permits.

Pick a good location

A good location makes or breaks any business, especially if you are in a business where customers have to visit your store. The same holds for a liquor store as well. The more accessible your store is to your customers, the more likely it is to work and become profitable. Hence, take your time to pick a location that would work best for your business.

Get your store insured

Getting your store insured is another important step before you get started. As you are dealing with stuff that can get damaged easily, getting insurance helps you make sure that it doesn’t serve as a huge blow to your business. Also, having insurance helps you rest assured and focus on what matters.

Choose a legal structure for your business

The legal structure of your business impacts your business in several ways. From deciding the taxes you’ll pay, to the liability on your assets, the legal structure of your business decides it all. Hence, it is important to choose the right one for your business.

Chalking out Your Business Plan

You don’t need to worry about it if you plan on opening a liquor store. All you need is a liquor store business plan to combat competition and to have a thriving liquor store business.

Reading sample business plans will give you a good idea of what you’re aiming for. Also, it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample business plan for you to get a good idea about what a perfect liquor store business plan should look like and what details you will need to include in your stunning business plan.

Liquor Store Business Plan Outline

This is the standard business plan outline which will cover all important sections that you should include in your business plan.

  • Executive Summary
    • Mission Statement
    • Vision Statement
    • Customer Focus
    • Success Factors
    • Financial Summary
      • 3 Year profit forecast
  • Company Summary
    • History
    • Business Structure
    • Store Design
    • Startup Summary
      • Startup cost
  • Products and Services
  • Market Analysis
    • Industry Analysis
    • Market Segmentation
    • Market Needs
  • SWOT Analysis
  • Strategy & Implementations
    • Sales Strategy
    • Advertising Strategy
      • Direct Mail
      • Public Relations
      • Advertising
      • Ongoing Customer Communications
      • Pre-Opening Events
    • Pricing Strategy
  • Management Summary
    • Management Team
      • John Moore
      • Robert Moore
    • Personnel Plan
  • Financial Plan
    • Important Assumptions
    • Brake-even Analysis
    • Projected Profit and Loss
      • Profit Yearly
      • Gross Margin Yearly
    • Projected Cash Flow
    • Projected Balance Sheet
    • Business Ratios

After getting started with Upmetrics, you can copy this sample business plan into your business plan to modify the required information, and download your liquor store business plan pdf. It’s the fastest and easiest way to start writing your business plan.

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Download a sample liquor store business plan

Need help writing your business plan from scratch? Here you go; download our free liquor store business plan pdf to start.

It’s a modern business plan template specifically designed for your liquor store business. Use the example business plan as a guide for writing your own.

About the Author


Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more


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