Sample Business Plan Template

Ok, so you have a great idea for a business and you want to start a business? What is the first thing you will need to start your business?

The answer is very simple. it's an informal business plan that can convince you that your idea makes sense to the outside world because you are investing your time, your money, and your everything into that idea.

Preview our sample business plan template and let's get started with upmetrics to create your stunning business plan in no time.

To write a business plan, maybe you think you don't need a step by step guide or a template. After all, some entrepreneurs achieved success without writing a business plan. With great timing, past business experiences, entrepreneurial ambitions, and a little luck, some founders build successful businesses without even writing an informal business plan.

But the odds are greater than those entrepreneurs fail.

Does a business plan make startup success inevitable? Definitely No. But great business planning often creates the difference between success and failure. Entrepreneurs should do everything possible and tick all the boxes to set the platform for success.

And that's why a great business plan is one that helps you succeed.

The easiest way to simplify the work of writing a business plan is to start with a sample business plan template.

Check out our free sample business plans created by industry experts and entrepreneurs and let's get started to create your stunning business plan in no time.

You’re already investing time, money, and efforts in planning your business — there’s no need to reinvent the wheel when it comes to writing your plan. Instead, use the properly defined structure and format which is created by other entrepreneurs who have come before you, to build a complete and effective plan.

Business owners often write a business plan to secure investment, but many other entrepreneurs find writing a plan worthwhile, even if they never work with an investor. That’s why we created a free sample business plan template to help you get started.

Why use a sample business plan template?

A sample business plan template will provide you with the complete format and structure for your business plan, giving you a head start on developing this document so you’re not stuck seeing at an empty page working to find out where to start. Also, it gives you the overall layout of a professional business plan so you understand what goes where and you're not leaving out anything.

Preview our sample business plan template and let's get started with upmetrics to create your stunning business plan in no time.

Here are some of the key benefits of using a sample business plan template:

  • Guidance on what to include in each section. If you’ve never attended business school, you might never have created a SWOT analysis or a balance sheet before. Templates that give guidance —  in plain language — about what to include and how to fill in each section and create a complete and effective plan.
  • A business plan is vital to get an investment. If you're seeking investment for your business, you'll need to convince banks and investors why they should invest in your business. Lenders and investors will only risk their time and money if they're certain that your business will be successful and profitable and they will get a great return on their investment.
  • A business plan can help you prioritize. A complete, well-balanced business plan is one of the most valuable tools in assisting you to reach your long-term goals. It gives your business direction, defines your goals, outlines out strategies to reach your goals and helps you to manage possible bumps in the way.

Creating a business plan will help you define the business goals you want to achieve, and define the strategies to achieve them. This means you can focus your resources and energy on what is important, rather than wasting time on unimportant things.

It's essential to have a business plan, but it's also crucial to keep it up to date as your business progresses. A business plan is not merely a document that you write once and forget it after you get started. It's a business roadmap and vision that you should develop as your business progresses and evolves. It's also important to update your business plan as your business situation and position changes.

If you're working with a team in your company then having a regular brainstorming session is the best way to keep your business on track and your business plan assures you're all on the same page.

Preview our sample business plan template and let's get started to create your stunning business plan in no time.

Who should use this business plan template?

This template is intended to ensure you’re analyzing through all of the essential aspects of starting a new business or growing an existing one. It’s meant to help entrepreneurs consider the full scope of running a business and identify functional areas they may not have thought.

This template is a sample business plan template and it can be used for almost all industries. That said, it may not include the specific details for potential investors or lenders. If you are writing a business plan is to secure investment, verify with your target organizations — may be banks or investors — to understand if they have a particular template or guidelines that you need to attend to maximize your odds of success.

Preview our sample business plan template and let's get started to create your stunning business plan in no time.

Sample Business Plan Template outline

This sample business plan template includes the following sections:

  • The Quick Pitch: Executive Summary & Elevator Pitch
    • Executive Summary
      • Business summary
      • Business aims
      • Financial summary
      • Units Sold v/s Revenue chart
    • Elevator Pitch
      • Your business name
      • Do you need a strapline?
      • Your elevator pitch
  • What are you going to sell?
    • Problem Analysis
    • Solution
      • Solution Description
      • Solution Features
    • Product and Services
      • What are you going to sell?
      • Describe the basic product/service you are going to sell.
      • Describe the different types of product/service you are going to sell.
      • If you are not going to sell all your products/services at the start of your business, explain why not and when you will start selling them.
  • All about you and your team
    • Owner's Background
      • Why do you want to run your own business?
      • Previous work experience
      • Qualifications and education
      • Training
      • Hobbies and interests
    • Team Members
      • John Doe
      • Jana Doe
  • Who are your customers?
    • The Market
      • Explain whether your customers are businesses or individuals.
      • Describe your typical customer
      • Describe where your typical customers are based
      • Explain what prompts your customers to buy your product/service
      • Describe factors that help your customers choose which business to buy from
      • Explain whether you have sold any products/ services already
      • Explain how many customers you have waiting to buy from you
  • Do you know what it's like out there?
    • Market Research
      • Desk research uses information from the internet and books.
      • Field research involves asking potential customers their opinion of your business.
      • Test trading lets you practice running your business.
      • Market Size
  • How will you contact your customers?
    • Marketing Strategy
      • Word of mouth
      • Advertising
      • Business literature – leaflets and business cards
      • Direct marketing
      • Social media
      • Tradeshow and exhibitions
      • Website
  • Who are your competitors and how do you compare?
    • Competitor Analysis
      • Table of competitors
      • SWOT analysis
      • Unique Selling Point (USP)
      • Competitive Advantages
  • How will customers get the good and you get paid?
    • Operations And Logistics
      • Production
      • Delivery to customers
      • Payment
      • Suppliers
      • Premises
      • Equipment
      • Transport
      • Legal requirements
      • Insurance
      • Management and staff
  • How much will it cost?
    • Pricing
  • How much money will you make?
    • Sales and Cost Forecast
      • Sales calculations
      • Costs calculations
      • Assumptions
    • Personal Survival Budget
    • Cashflow Forecast
    • Costs Table
  • What if it doesn't work?
    • Backup Plan
      • Think about what changes you may be able to make to your business in the short term that would help you to make cost savings or earn more money.
      • Consider what changes you may be able to make long term.
      • If you do decide to close your business, consider what skills and experience you have now – and as a result of doing the Enterprise program – that would help you to take your next step.
      • Think about what you have learned as a result of running your own business.

In our sample business plan template, we have included help and guidelines about the purpose of each section and how to complete that particular section.

After getting started with upmetrics, you can copy this sample business plan template into your business plan and modify the required information and download your business plan pdf. It's the fastest and easiest way to start writing your business plan.

Business Plan Software

The Upmetrics’ business plan software provides you with a step-by-step guide to create your business plan. You can save your plan online and update it any time, or download it as a PDF or DOC file. You can share business plan online with investors or any other important person with upmetrics easily.

Checkout full business plan template preview
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Business Plan Template
DISCLAIMER: The business plans, templates, and articles contained on are not to be considered as legal advice. All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.
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