Upmetrics Blog By Sonal Mishra

Tips and guidance to help entrepreneurs plan a better, smarter business

By Sonal Mishra

Make the change, go paperless with online business plan software

First things first – Do you really need your business plan on paper? How many copies would you print off? Let’s say, if you are to meet 10 investors in a month to pitch your business idea or a new project, you’d need a separate set of copy for each. That is a lot of paper we are talking about!

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Is your business plan for the good or worst?

Everyone, whether an entrepreneur or not, understands that writing a Business Plan is a daunting task! A perfect business plan is a myth - in fact, if you're an investor, you know that there are all kinds of business plans - the good, the bad and the ugly.

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The Top 5 startup key metrics every business owner should track

Launching a new business can be both intimidating and overwhelming experience. For starters, tracking the data as soon as the business is launched might seem sterile, but not having substantial strategic planning only serves to create more confusion and penetrate the risk further. In simple words, you’re lost!

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What investors want to see in your business plan before writing the cheque?

Getting an investor on board is never an easy task. It can be highly intimidating and requires you to be meticulous in your homework. But once you find the right person or organization who can help you with financial resources, the rewards are absolutely worth all the hard work you put it.

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It's time to play KYC - Know Your Competitors!

Knowing your competitors inside out is one of the key gateways to success for your business. It will help you create the right marketing campaigns, develop appropriate pricing models, provide value to your customers and generally stand out from the crowd.

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Significance of great workplace culture and how startups ace in this department

A good work culture holds a lot more significance than most people consider it too. A workspace that makes employees look forward to coming in every day, that fosters a supportive environment and alleviates stress instead of adding it on, is one that will prove to be the most productive.

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This is how I developed a strong content marketing strategy with zero budget

Coming up with a life-changing business idea is one thing and marketing it well enough to get people, and relevant people talking about it is another. Of course, until and unless you have an unlimited marketing budget, content marketing might seem like a hard nut to crack. But what do you do when you do not have a budget?

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Do not ask more than two questions in your next customer survey, experts suggest

How well do you know your target audience? Are you able to meet their needs? Successful businesses know that it’s not enough just to create products. Making constant efforts to analyze who your customers are, what they want, and how can you provide the best solutions to meet their needs is vital to building a sustainable business.

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