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How Much Does it Cost to Start a Travel Agency?

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cost to start a travel agency
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The travel statistics suggest that an 11.1 trillion US Dollar tourism industry has ample promising opportunities for varying businesses to flourish and prosper. A travel agency is one of those businesses.

If the idea of traveling and making people travel excites you, starting a travel agency is indeed an exciting endeavor. However, like every business, you need money to realize this dream as well.

The question is how much? How do you determine your travel agency startup costs?

Well, depending on whether you plan to get a travel agency franchise, build a host agency, or start your own business as an independent travel agent- the startup costs would vary significantly.

In this blog, we will discuss factors influencing the startup costs for these businesses in general with an approximate range of starting an independent travel business.

Ready to get started? Let’s dive right in.

Average costs for starting a travel agency

Item Average Cost
One-time Expenses
Lease Deposits $5,000-$15,000
Construction and remodeling $5,000-$20,000
Furniture $8,000-$12,000
Office equipment (computers, scanners, projectors) $4,000-$10,000
Supplier agreements $2,500-$20,000
Trade lists $500-$1,000
Employee training $2,500-$4,000
Business plan $50-$200
Business registration $150-$300
Licenses and permits $150-$500
Insurance (annual) $1,500-$6,000
Technologies and software $2,500-$20,000
Professional expenses $500-$2,000
Website setup $500-$5,000
Advertising and signage boards $2,000-$20,000
Total fixed expenses $34,000-$136,000
Recurring Expenses (Per Month)
Rent and Mortgage $2,500-$6,000
Utilities $1,000-$1,200
Payroll $6,000-$10,000
Monthly marketing $500-$2,000
Accounting $100-$300
Total Recurring Expenses $10,000-$19,000
Total $44,000- $1,55,000

Using this travel agency startup cost checklist, you can plan your startup budget and get an idea of how much financing you will need.

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How to calculate the cost of starting a travel agency

You now have a list of potential expenses and a rough estimate of your startup costs. Let’s estimate your actual startup costs using these two proven methods.

The first, traditional method involves using a startup costs calculator to estimate the startup costs. However, the second, the Upmetrics method, is an innovative method that uses the Upmetrics financial forecasting tool.

Let’s understand both methods so that you can choose one that suits your requirements the best.

The traditional method—startup costs calculator

The calculator includes categories such as pre-trading, website setup, marketing, operations, and people. You can enter the estimated costs in each field and let the calculator estimate the costs for you.

Remember that many startup costs fall under recurring expenses, so cover those costs monthly, quarterly, or annually.

Calculate your startup costs using this calculator.

The Upmetrics method—financial forecasting tool

It is an intuitive and efficient method of calculating startup costs. Using Upmetrics will not just help you estimate startup costs but also help with financial forecasting.

All you need to do is enter your sales, costs, and other financial assumptions and let the tool calculate monthly/quarterly/ and yearly projections for you.


Check out the financial forecasting tool for accurate financial forecasting. Once you have an accurate estimate of startup costs, you can easily identify funding requirements for your travel agency.

Financial Planning to calculate startup costs

Calculate Your Startup Costs

Raising funds for a new startup is certainly a nerve-wracking and time-consuming process, but having a solid travel agency business plan can make things a lot easier.

Let’s move ahead and discuss the factors that affect your travel agency startup costs.

Factors that affect travel agency startup costs

The startup costs for your business are largely influenced by a variety of factors ranging from location to payroll and various other elements in between. Let’s understand each of these:

1. Location

The location of your travel business is going to impact the other factors building your startup costs significantly.

From lease rental expenses to payroll, advertising, licensing, and registering costs- every aspect of your business is directly related to the location of your travel agency.

For instance, it’s comparatively much cheaper for travel agents to start their business in states like Ohio, Tennessee, and Missouri than in densely populated and competitive regions of San Fransisco, New York, and California.

As of 2023, the annual median asking rent in Manhattan was $981/ sq.ft. The same for cities in Missouri, Ohio, and less competitive states was $250-$600 per square foot.

However, don’t be afraid of the costs. The prime metro location has its own perks helping you generate higher revenue streams for your business.

2. Travel agency space

If you are a travel agent starting an agency from your home, these expenses won’t add to your list. However, let’s consider a scenario where you require commercial office space to operate your travel agency. In such a situation, you have one of two choices to make:

  • Buying a commercial space
  • Leasing a commercial space

Considering that you plan to start a mid-scale travel agency, you would require at least 500-1500 sq. ft of space to operate efficiently.

Now, if you are buying a commercial space, expect to pay anywhere between $100,000-$1,000,000 (1 million) upfront or in installments of moderately sized mortgage payments.

On the other hand, renting a commercial place for your travel agency would cost you anywhere between $2,500-$6,000 every month. You also need to make room for security deposits worth $5,000-$15,000 in your budget.

Further, if you plan to get a space in the upper borough regions of Manhattan, San Fransisco, or similar spaces, your lease rental expenses can go as wild as $10,000-$30,000 every month.

Make an informed decision after getting a realistic picture of commercial rates in your chosen locality.

3. Construction and remodeling costs

Consider the renovations needed to get your office space ready. This includes making some structural modifications, getting the washroom ready, making room for workstations, painting, and water stations, and designing that meets your taste.

Undertaking basic renovations could cost you anywhere between $5,000-$20,000. This does not include furniture costs to equip your travel agency.

Getting to furnishing needs, you need a couple of chairs, couches, tables, storage shelves, cabinets, and decorative items to make the space functionally and aesthetically appealing.

Considering you pick a modest concept for your travel agency, keep aside $8,000-$12,000 to fulfill the furniture needs.

At this stage, consider carefully- Will you have clients visiting the office? If so, you need the office to look upbeat and modern. However, if you are operating an online travel agency, you mostly need office space with decent furnishing and decor for employees to work optimally.

Now, prioritize the essential decor that fits within your budget.

4. Office equipment

The most important expense in this segment is for work PCs and Laptops. Now, the basic model for a PC starts at $400 with its upper models ranging up to $3,500.

After evaluating your need for different PC specs, choose PC models suited for your employees.

Considering an office strength of 5-10 employees, you can expect to spend anywhere between $2,000-$6,500 and more on work PCs.

Travel agency owners also need to equip their offices with scanners, printers, projectors, and presentation tools. The cost for these would span anywhere between $2,000-$3,500.

5. Supplier agreements and trade lists

The travel industry is competitive and thriving. To set a strong foothold in the market, travel agents need contracts with airlines, hotels, car rentals, tour operators, booking platforms, and other concerned parties.

The cost of an agreement varies depending on whether you need an exclusive or general contractual agreement. However, reserve anywhere between $2,500-$20,000 to build supplier contracts with key players.

Further, you need contacts to introduce your travel packages and agency to the right audience. Trade lists help in doing that.

Trade lists have a detailed database of your potential buyers, vendors, and tour operators. The cost of acquiring this quality information could span anywhere between $500-$1,000 and sometimes even more depending on the quality of leads.

Trade lists help to attract customers and business for your business. So, this investment is definitely worth it from an expense standpoint.

6. Training and payroll

The cost of hiring, paying, and training employees is going to hold a significant position in your operating expenses. However, these are a few non-negotiable expenses you need to make to build a successful travel business.

While calculating your startup costs, include payroll expenses for the first three months till the business starts generating profits or at least breaking even.

Before you assume the payroll expenses, identify the open positions in your business and determine the number of people you will need to operate optimally.

Now, the average salary of a travel consultant in the US is anywhere between $45,000-$75,000 annually.

Considering that position and the other administrative and accounting roles, your monthly payroll expenses could span anywhere between $6,000-$10,000.

Also, account for the training expenses to upskill and develop your employees. The costs for these could range between $2,500-$4,000.

7. Licensing and insurance

The cost of making your business legally compliant isn’t excessively high. However, it’s still a significant addition to your startup cost checklist.

The cost of registration to make your business a separate entity spans anywhere between $150-$300. This also includes the cost of acquiring a basic business license.

However, you need a few more different licenses and permits to operate your host agency travel business. This includes zoning permits, travel of seller licenses, and professional certification for your travel agency. The costs for these would span somewhere between $150-$500.

Lastly, you need insurance to secure your business against potential risks and damages. The costs for general liability insurance, worker’s compensation insurance, and property insurance would sum around $1,500-$6,000 annually.

8. Technologies and software

Technologies are essential to deliver efficient travel services to your customers and to ensure seamless operations at your travel agency.

Now depending on whether you plan to operate as an individual travel agent or as an online travel agency, here are a few software you would require:

  • Booking and reservation system: $100-$1,000 monthly
  • CRM tools: $100 monthly
  • Content management system (CMS): $0-$50 monthly
  • Accounting software: $100-$200 monthly
  • Back office management system: $100-$1,000+ annually
  • Data security software: $50-$200 annually

Overall, you must budget anywhere between $2,500-$20,000 annually depending on the technologies you adopt.

9. Professional expenses

Starting and running a travel agency is a whole lot of work. You need the professional expertise of people from different spheres to look after certain work.

For instance,

  • Legal services: $150-$500 for help with business registration, licensing, permits, and other legal compliance stuff.
  • Financial services: $100-$300 every month for bookkeeping, to file taxes, and financial planning.
  • IT services: $250-$400 at a time to help with software integration, technical support, and system security.
  • Business consultants: $250-$500 to offer industry-specific expertise to grow your business strategically.

10. Branding, advertising, and marketing

Marketing and branding costs are truly upon you to figure out. However, here is a rough estimate of costs for different marketing and branding activities.

Firstly, you need a professional website to attract potential customers and convert them. Now, the complexity and cost of a website depend on the type of services you will be offering. However, you would be spending anywhere between $500-$5,000 on this.

Further, spare $2,000-$20,000 on TV, print, and radio advertising. This might not be essential initially if you are starting small.

Also, allocate $1,000-$2,500 on online marketing activities for lead generation and conversion.

Lastly, decide on a monthly budget to effectively implement your marketing strategies. This again is a completely subjective matter for different travel agents.

So here we are. We have all the factors that would influence your travel agency startup costs. Now let’s find ways to start this entrepreneurial journey with reduced costs.

Tips for reducing travel agency startup costs

Wondering if there’s an effective way to bring down your startup cost? Well, here we go:

1. Start with the home office

Instead of leasing a commercial place right from the first month, start with a home office. This will help you save money both on security deposits and monthly leases.

2. Outsource certain functions

Don’t make extensive hiring thinking you will get everything done in-house. Functions like accounting, administration, marketing, and HR can be outsourced to save payroll expenses in the initial months. Not only will it save thousands, but it will also enhance your productivity.

3. Choose cost-effective marketing

Avoid spending on costly advertising ventures from the beginning. Invest in cost-effective marketing like social media marketing, email marketing, content marketing, etc to grow your presence as a growing company.

4. Step back on remodeling

Even if you are getting a space, find a ready-to-move office space. If the space requires minimum work, you will save thousands on expensive renovations and remodeling.

5. Negotiate supplier contracts

The deals you strike initially will set the basis for your business. So take your time and evaluate the contracts properly. If necessary, take the help of consultants to help you get better deals with airlines, tour operators, hotels, and other travel partners.

6. Cost-effective software solutions

Don’t buy expensive software solutions from the beginning. The experience in the industry over time will help you identify better software deals. Initially, buy monthly or quarterly subscriptions or even free software to save expenses where possible.


We guess by now you must have a pretty clear idea regarding the travel agency startup costs. Now, use our startup cost calculator and calculate the actual costs of setting up your business.

While you do so, also check our business planning app to help you with financial forecasts and write a business plan through AI.

Let’s take your business across the globe.

Use Upmetrics for Accurate Startup Cost Projections!

Looking to estimate your startup costs? Dive into Upmetrics! Our business plan software makes financial forecasting a breeze

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About the Author


Shyam Dua

Shyam Dua is a seasoned tax professional with 40+ years of experience & a mentor at SCORE. He stands out due to his exceptional business planning skills. With a keen eye for detail and a strong financial acumen, Shyam crafts compelling business plans that pave the way to success. A CPA with a philanthropic heart, Shyam's strategic expertise, and dedication make him an invaluable asset in shaping thriving business ventures. Read more


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