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Writing a business plan?

Low startup costs, high earning potential, diverse clientele, and professional growth make coaching a rewarding career for new entrepreneurs. However, entering the marketplace without proper planning can put you and your business at risk.

Are you looking to start writing a business plan for your coaching business? Creating a business plan is essential to starting, growing, and securing funding for your business. So we have prepared a coaching business plan template to help you start writing yours.

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How to Write a Coaching business plan?

Writing a coaching business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

  1. Start with a brief introduction: Start your executive summary by introducing your idea behind starting a coaching business and explaining what it does. Give a brief overview of how your business will be different.
  2. Market opportunity: Describe the target market in brief, and explain the demographics, geographic location, and psychographic attributes of your customer. Explain how your coaching business meets its needs. Clearly describe the market that your business will serve.
  3. Mention your services: Describe in brief what services a customer can expect from your coaching center. Also, incorporate brief information mentioning the safety and security systems you implement, keeping consumer safety in mind.
  4. Marketing strategy: Explain how you plan on marketing your services, including advertising, social media marketing, public relations, promotions, etc. Define your target market and how you will execute the marketing.
  5. Financial highlights: Provide a summary of your financial projections for the center’s initial years of operation. Include any capital or investment requirements, startup costs, projected revenues, and profits.
  6. Call to action: After briefly explaining your business plan, end your summary with a call to action, inviting potential investors or readers to the next meeting if they are interested in your business.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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2. Business Overview

Depending on your business’s details, you’ll need different elements in your business overview. Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

  1. About the business: Provide all the basic information about your business in this section like:
    • The name and type of your coaching center: mention whether you are a coaching center focusing on personal, corporate, executive, or life coaching. Maybe, you offer online coaching services —so mention that.
    • Company structure of your coaching business, whether it is a sole proprietorship, partnership firm, or something else.
    • Location of your coaching center and why you selected that place.
  2. Ownership: Describe the owners of your coaching center and mention their roles in running it. Who owns what shares in the corporation, and how each owner helps in the business?
  3. Mission statement: Add a mission statement that sums up your coaching center’s objectives and core principles. This statement needs to be memorable, clear, and brief.
  4. Business history: Include an outline of your coaching center’s history and how it came to be in its current position. If you can, add some personality and intriguing details, especially if you got any achievements or recognitions till now for your incredible services.
  5. Future goals: It’s crucial to convey your aspirations and your vision. Include the vision of where you see your business in the near future and if you plan to open a new business franchise in the same city or state.

This section should provide an in-depth understanding of your coaching business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market your coaching center will run, the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

  1. Target market: Identify your target market and define your ideal customer. Know more about your customers and which services they prefer: personal coaching, educational coaching, corporate training, business consulting, group coaching sessions, or anything else.
  2. Market size and growth potential: Provide an overview of the coaching industry. It will include market size, trends, growth potential, and regulatory considerations. Highlight the competitive edge and how your business is different from the rest.
  3. Competitive analysis: Identify and analyze all other coaching centers in the local market, including direct and indirect competitors. Conduct a thorough competitive analysis in a business plan to evaluate their strengths and weaknesses, and explain how your business can offer qualitative services.

  4. Market trends: Analyze current and emerging trends in your industry, such as technological changes or customer preferences. Explain how your business will cope with all the trends. For instance, coaching for remote workers is on the rise after the Covid-19 pandemic; explain how your business will cope with it.
  5. Regulatory environment: Describe any regulations or licensing requirements that affect coaching business, such as business registration, professional credentials, data privacy, business license, etc.

Some additional tips for writing the market analysis section of your business plan:

  • Use various sources to gather data, including industry reports, market research studies, and surveys.
  • Be specific and provide detailed information wherever possible.
  • Include charts and graphs to help illustrate your key points.
  • Keep your target audience in mind while writing the business plan.

4. Products And Services

A coaching business plan’s product and services section should describe the specific services offered to customers. To write this section should include the following:

  1. List the services:
    • Create a list of the services your coaching business will offer, including educational coaching, corporate training, business consulting, executive coaching, etc.
    • Describe each service: Provide a detailed description of what it entails, the time required, and the qualifications of the professionals who will provide it. For example, coaches are responsible for providing coaching services to students or clients.
  2. Coaching Methodology: In all service descriptions, explain the methodology used. You should include information about the coaching process, how clients will be assessed, what techniques will be used, and how progress will be measured.

Overall, a business plan’s product and services section should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

  1. Develop your unique selling proposition (USP): Clearly define your coaching business’s unique selling propositions, which can be your services, expertise in the market, coaching methodology, online services, and so on. Determine what sets your business apart from the competition and what benefits your target market.
  2. Determine your pricing strategy: Develop a pricing strategy that is competitive and affordable yet profitable. Consider offering promotions, discounts, or packages for your coaching services to attract new customers.
  3. Marketing strategies: Develop a marketing strategy that includes a mix of online and offline marketing tactics. Consider social media, email marketing, content marketing, brochures, print marketing, and events.
  4. Sales strategies: Mention your sales strategy as in – creating referral programs for your existing customers, offering free trial or consultation, hosting events and workshops, incentive programs for brokers, etc.
  5. Customer retention: Describe how your business will retain customers and build loyalty, such as through loyalty programs, special events, or personalized service.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business processes and procedures involved in operating a business. Here are the components to include in an operations plan:

  1. Hiring Plan: Tell the staffing requirements of your coaching business, including the number of teachers, trainers, and coaches needed, their qualifications, and the duties they will perform. Also, mention the perks you will provide to your staff.
  2. Operational Process: Outline the processes and procedures you will use to run your coaching center. It includes sales and marketing, staffing and management, curriculum and teaching methods, quality assurance and improvement, etc.
  3. Facilities and Technology: Describe all the facilities and Technology used in your business operations, including internet connectivity, learning management system, library and resource center, accounting systems, etc.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your coaching center.

7. Management Team

The management team section provides an overview of the individuals responsible for running the coaching business. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

  1. Key managers: Describe your management team’s key members, roles, and responsibilities. It should include the owners, senior management, department manager, coaches, support staff, and other people involved in the business operations, including their education, professional background, and any relevant experience in the coaching industry.
  2. Organizational structure: Describe the organizational structure of the management team, including reporting lines and how decisions will be made.
  3. Compensation plan: Describe your compensation plan for the management team and staff, including salaries, bonuses, and other benefits.
  4. Board of advisors: If you have a board of advisors for your business, then mention them along with their roles and experience.

Describe your business’s key personnel and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

  1. Profit & loss statement: Create a projected profit & loss statement that describes the expected revenue, cost of products sold, and operational costs. Your business’s anticipated net profit or loss should be computed and included.
  2. Cash flow statement: Estimate your cash inflows and outflows for the first few years of operation. It should include client cash receipts, vendor payments, loan payments, and other cash inflows and outflows.
  3. Balance sheet: Prepare a projected balance sheet, which shows the business’s assets, liabilities, and equity.
  4. Break-even point: Determine the point at which your coaching business will break even or generate enough revenue to cover its operating costs. This will help you understand how much revenue you need to generate to make a profit.
  5. Financing needs: Estimate how much financing you will need to start and operate your coaching business. It should include short-term and long-term financing needs, such as loans or investment capital.

Remember to be realistic with your financial projections and provide supporting evidence for your estimates.

To create automatic financials for your own business plan, we recommend Upmetrics. Create your own business plan.

9. Appendix

When writing the appendix section, you should include any additional information supporting your plan’s main content. This may include financial statements, market research data, legal documents, and other relevant information.

  • Include a table of contents for the appendix section to make it easy for readers to find specific information.
  • Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market research data, such as statistics on the size of the coaching industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as permits, licenses, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your coaching business should only include relevant and essential information supporting your plan’s main content.

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This coaching business plan sample will provide an idea for writing a successful coaching plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready coaching business plan to impress your audience, download our coaching business plan pdf.

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About the Author


Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more


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