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Vocational School Business Plan (SkillForge Technical Vocational Institute)

Table of Contents

    Executive Summary

    SkillForge Technical Vocational Institute, LLC is a new training school in Columbia, South Carolina, offering hands-on programs in HVAC, electrical technology, welding, medical assisting, and automotive service. The campus will include fully equipped technical labs, classrooms, and safety systems needed for practical instruction.

    This plan supports a request for a state workforce development grant and a TD Bank education loan to build out the facility, install lab equipment, hire instructors, and complete licensing.

    SkillForge will train adults, recent graduates, and veterans for steady technical jobs in the Columbia metro area, helping local employers fill long-standing shortages in skilled trades and entry-level medical roles.

    Employers report ongoing vacancies, while existing schools such as Midlands Technical College and smaller career institutes operate with limited seats, rigid schedules, and recurring waitlists.

    These conditions create a direct opening for SkillForge. The unmet demand creates room for a school that offers flexible cohorts, short programs, and modern labs. SkillForge can absorb overflow applicants, support adults who cannot enter waitlisted programs, and supply employers with technicians that the current system cannot produce fast enough.

    Potential Clients

    SkillForge will primarily serve:

    • Adults seeking a career change or skills upgrade without pursuing a four-year degree
    • Recent high school graduates in the Columbia area who prefer job-focused training
    • Veterans and dislocated workers referred through state workforce programs

    By concentrating on these groups, SkillForge aims to maintain steady cohorts of motivated students and help reduce shortages in HVAC, electrical, welding, medical assisting, and automotive service roles.

    Key Owners

    Dr. Elaine Porter (70 %) is the founder and Campus Director. She possesses more than 18 years of experience in leadership in vocational education and once worked as a dean at Midlands Technical College, where she contributed to the design of HVAC and electrical programs.

    The Workforce Partnerships Director is Michael Reyes (20 %). With the South Carolina Department of Employment and Workforce, he has had previous experience in establishing contact with the employers who employ technicians.

    Jasmine Calder (10 %) holds the position of Academic Program Lead. Her curriculum development and lab education background are present.

    Collectively, the ownership team has a background in campus operations, workforce relationships, and technical training. Through specialized startup investment, systematic program implementation, and employer feedback, SkillForge will provide steady streams of work-ready graduates that advance labor in the area.

    Financial Highlights

    SkillForge will launch with five programs and gradually scale enrollment. A realistic Year 1 intake is 110–125 students. With an average tuition of about $11,000 per student, Year 1 revenue is estimated at $1.2–$1.35 million. The school will still post a planned first-year loss due to payroll, marketing, and lab setup required during the startup phase.

    By Year 2, referral flow and marketing performance should be more stable, and enrollment is projected at about 160–180 students, with revenue of roughly $1.75–$2.05 million. At this level, the school is expected to post its first profitable year, assuming disciplined cost control and solid retention.

    In Year 3, with mature cohorts and stronger employer ties, enrollment is expected to reach approximately 210–240 students. Revenue in this scenario is projected at $2.3–$2.7 million, with margins sufficient to cover loan payments and build reserves.

    Vocational school business plan financial highlights

    Funding Requirement

    SkillForge is requesting a total of $1.25 million to launch the Columbia campus. This includes a $420,000 state workforce development grant, a $650,000 education loan from TD Bank, and $180,000 in owner equity. These funds cover facility buildout, lab equipment, software, licensing, early payroll, and a working capital buffer for the first several months of operations.

    Total startup funding will be $1.25 million, which covers identified startup costs and provides working capital for the launch period.

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    Business Overview

    SkillForge Technical Vocational Institute is a registered company in South Carolina as a Limited Liability Company. This form helps in multi-owner management, compliance by lenders, and accreditation in the future.

    The school will commence its operation with the state authorization of the South Carolina Commission on Higher Education, as well as fire and safety inspections of the HVAC, welding, and electrical laboratories of the school.

    There are five certification programs at SkillForge: the HVAC, electrical technology, welding, medical assisting, and automotive service. These programs have been chosen since they fit the confirmed workforce gaps in the Columbian metro region and do not require prolonged academic processes, but practical studies. All programs are structured 610-month-long that fit working adults, new graduates, and veterans.

    The campus will be housed in a leaseable facility at 1420 Midlands Innovation Drive, which is located in the BullStreet district. The building accommodates intensive technical education and has the necessary teaching facilities.

    Campus Features

    • Five dedicated labs (HVAC, electrical, welding, medical assisting, automotive)
    • Two classrooms and a computer lab
    • Admissions, faculty, and career services offices
    • Storage for tools, PPE, and consumables
    • Upgraded ventilation, electrical load capacity, and safety systems
    • Transit access and visibility for adult learners

    SkillForge’s mission is to provide technical training that leads directly to stable employment. Its vision is to become a dependable South Carolina training provider that supplies employers with steady cohorts of certified entry-level technicians.

    Ownership & Management

    The institute is owned and managed by three members who combine vocational education experience, workforce agency insight, and technical curriculum expertise. Their roles focus on academic quality, employer coordination, and operational compliance.

    Owner Ownership % Title Primary Responsibilities
    Dr. Elaine Porter 70% Managing Member / Campus Director Oversees campus operations, instructor management, program quality, and licensing
    Michael Reyes 20% Managing Member / Workforce Partnerships Director Manages employer relationships, referral pipelines, and placement channels
    Jasmine Calder 10% Academic Program Lead Oversees curriculum, lab procedures, and student performance systems

    This leadership team provides the operational and academic foundation required for SkillForge to deliver consistent outcomes, manage regulatory requirements, and build long-term employer partnerships.

    Advisory & Support Resources

    SkillForge will collaborate with the already established partners to support the quality of training, safety, and regulation.

    • Accounting and financial reporting: Certified accountant with experience in the education sector compliance
    • Equipment vendors: Miller Electric, Snap-on, Fluke, Trane, MedLab USA

    These partners provide program development support, safety oversight, and financial compliance.

    Business Goals

    • Establish a well-equipped first campus with consistent student outcomes
    • Reach a stable enrollment of 200–250 students within five years
    • Secure ACCET accreditation and prepare for GI Bill approval
    • Strengthen job placement partnerships across local employers
    • Offer day, evening, and weekend cohorts
    • Develop a second campus once the Columbia site reaches full capacity
    • Maintain safe labs, clear training standards, and strong student support systems

    These goals position SkillForge as a reliable contributor to South Carolina’s workforce pipeline.

    Market Research

    National Outlook

    Demand for skilled trades continues to rise across the United States because of retirements and industry growth.

    Vocational school business plan market research
    Source

    According to the U.S. Bureau of Labor Statistics, HVAC technicians are expected to grow 8% from 2024–34, and medical assistant roles are projected to grow 12%; both faster than average. Many installation, maintenance, and repair occupations (including trade and auto-service roles) are forecast to grow faster than average overall, pointing to steady demand for skilled-labor training.

    South Carolina & Columbia Region

    South Carolina continues to report shortages across HVAC, welding, electrical, medical assisting, and automotive roles. Labor data for the Columbia area shows consistent vacancies in these fields, and several remain listed as “hard-to-fill.”

    Opportunity for SkillForge

    SkillForge fills a clear training gap in Columbia, South Carolina. The region needs more capacity, more flexible schedules, and more labs using industry tools. By offering short 6–10 month programs, day and evening cohorts, and strong employer partnerships, SkillForge is positioned to supply work-ready technicians in HVAC, electrical technology, welding, medical assisting, and automotive service.

    Target Customers

    There are three major customers of SkillForge. Their actions, demands, and decision stimuli are directly related to the shortages of HVAC, electrical, welding, medical assistant, and automotive work in South Carolina that are recorded.

    1. Career-Changing Adults (Primary Segment)

    Adults aged 25–50 seeking a faster path into stable technical jobs.

    Key needs

    • Short programs (6–10 months) that lead directly to employment
    • Practice-focused labs instead of long lecture-based classes
    • Evening or weekend scheduling
    • Industry certifications such as OSHA-10 and EPA 608
    • Job placement support and employer access

    This segment drives steady year-round enrollment and fills evening and weekend cohorts.

    2. Late High School Graduates (Secondary Segment)

    Students aged 17–20 who prefer direct-to-work training instead of a four-year degree.

    Key needs

    • A clear job path within one year
    • Training using real equipment
    • Affordable tuition and simple enrollment steps
    • A supportive campus that feels accessible and career-focused

    This group fills daytime cohorts and creates long-term enrollment stability.

    3. Employers (Placement Partners) in Need of Trained Technicians

    Columbia-area contractors, clinics, auto shops, fabrication firms, and facility maintenance teams.

    Key needs

    • Entry-level workers are trained on the same tools used in workplaces
    • Safety-aware hires who require minimal onboarding
    • A reliable, ongoing hiring pipeline
    • Direct contact with a placement coordinator

    These employers become referral partners and validate the quality of SkillForge graduates.

    Competitive Landscape

    The vocational training market in Columbia is modest but active, with a mix of state colleges, private trade schools, and smaller career-training providers.

    Direct Competitors

    Competitor Programs Offered Strengths Weaknesses
    Midlands Technical College HVAC, welding, and healthcare programs Well-known institution, lower tuition, established reputation Long waitlists, limited cohort capacity, slower program updates, and less flexible scheduling
    Centura College Trades and medical programs Private school accessibility, focused career programs Higher tuition, smaller lab spaces, and limited practicals
    Fortis College Medical assisting and select technical programs Multi-campus brand, recognizable name Program quality varies, weaker employer connections, and inconsistent placement support

    Indirect Competitors

    • Employer-run apprenticeships: Offer paid training but with a limited number of seats and irregularity.
    • Four-year colleges: Not direct substitutes, but some of the students who enroll in four-year pathways subsequently transfer to vocational education.
    • Online-only trade courses: These are good in theory, but not the lab work needed in HVAC, welding, automotive, or electrical work.

    SkillForge’s Competitive Advantages

    Factor SkillForge’s Advantage
    Program Length 6–10-month programs that help students enter the workforce faster
    Lab Quality HVAC units, welders, electrical boards, medical simulators, and automotive tools that match industry setups
    Scheduling Day, evening, and weekend cohorts for working adults
    Employer Access Active partnerships with Columbia-area companies and support from SCDEW referral channels
    Student Support Placement help, OSHA-10 and EPA 608 prep, resume coaching
    Location Transit-accessible and visible BullStreet District campus close to big employers

    SkillForge differentiates itself as a pragmatic, customizable, employer-linked institution that assists adults in acquiring skilled trades in the shortest time possible with job-ready skills.

    Market Trends

    The introduction of a new vocational institute in Columbia, South Carolina, can be supported by several trends:

    • Chronic shortages of skilled trades: HVAC, electrical, welding, automotive, and medical assisting jobs stay open across the Southeast because employers can’t find enough trained workers. This keeps demand steady for applied training.
    • Shift toward short training cycles: Many adults prefer 6–12 month programs over multi-year degrees due to lower cost and faster job entry.
    • Local training incentives: South Carolina workforce programs provide dislocated worker training and career changer training that provide stable referral channels via SCDEW.
    • Employer preference for job-ready talent: Contractors, healthcare institutions, and auto stores are willing to hire personnel who have real skills to save time onboarding and increase retention.
    • Rising interest among high school graduates: The rise of wages in trades and state-based career-consciousness programs has made the short technical programs interesting.

    These trends provide a favorable background to such a narrow vocational school as SkillForge, which is an intensive and lab-based school.

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    Programs & Delivery Model

    SkillForge offers five certificate programs designed for fast entry into technical roles across the Columbia region. All programs follow a 6–10 month schedule and rely on lab-based instruction rather than lecture-heavy formats.

    Program List

    SkillForge provides the following training programs:

    • HVAC Technician
    • Electrical Technology
    • Welding
    • Medical Assisting
    • Automotive Service

    These programs share a consistent delivery model focused on real equipment, structured lab hours, and job-ready skills that match employer expectations.

    Vocational school business plan program list

    Delivery Model

    Component Description
    Lab-Based Learning
    • Daily practice using industry-standard setups
    • Small lab groups for instructor attention
    • Safety procedures embedded into every session
    Digital Learning Systems
    • Canvas LMS for coursework and testing
    • JobConnect portal for placement tracking and employer matching
    • Dashboards for attendance and skill-progress monitoring
    Cohort Scheduling
    • Day and evening cohorts for working adults
    • Weekend lab access for extra practice
    • Rolling start cycles to support continuous enrollment

    Training Capacity (Year 1–3)

    SkillForge scales enrollment in line with lab capacity, instructor availability, and market demand.

    Year Estimated Students Notes
    Year 1 110–125 Initial intake during the launch and licensing period
    Year 2 160–180 Growth supported by employer partnerships and stronger referral flow
    Year 3 210–240 Full lab utilization, multiple cohorts per program, stable placement outcomes

    This growth plan supports manageable program expansion without compromising lab quality or safety.

    Training System and Key Suppliers

    SkillForge incorporates industry-standard equipment, safety measures, and reliable suppliers to provide technical training across all programs. It aims to ensure the quality of the lab, safe teaching, and equipment that are comparable to what employers operate in the field.

    1. Instructional Equipment and Technology

    All labs are built to mirror real entry-level work environments:

    • HVAC Lab: Trane XR14 training units, refrigerant gauges, recovery systems, and digital diagnostic tools.
    • Welding Lab: Miller XMT 350 welders, safety booths, ventilation hoods, and consumables
    • Electrical Lab: Fluke multimeter, instructor workboard, work conduit bending, and lockout/tagout
    • Medical Assisting Lab: MedLab USA medical mannequins, exam tables, ECG machines, and simple clinical supplies.
    • Automotive Lab: Vehicle lifts, Snap-on diagnostic equipment, service equipment.

    This setup lets students work with the same tools and equipment they will use on the job.

    2. Learning Platforms and Software

    SkillForge uses established education and operations tools:

    • Canvas LMS coursework, testing, and communication.
    • JobConnect Career Portal is a job placement tracking and employer match program.
    • QuickBooks Enterprise accounting, Payroll, and Financial reporting

    These platforms help maintain consistent instruction, tracking, and program oversight.

    3. Safety and Compliance

    Lab operations follow state and federal safety standards:

    • OSHA standards are used to direct welding, electrical, and HVAC laboratory activities.
    • Fire marshal inspections confirm ventilation, equipment spacing, and emergency systems.
    • Teachers conduct frequent maintenance of equipment and safety briefings.

    This ensures safe student training and reduces operational risk.

    4. Supplier Partnerships

    SkillForge partners with trusted education and industry suppliers:

    • Miller Electric for welders
    • Snap-on for automotive tools
    • Fluke for electrical testing gear
    • Trane for HVAC units
    • MedLab USA for medical assisting equipment

    Vendors provide service agreements to maintain equipment performance and reduce downtime.

    Programs and Student Services

    SkillForge offers hands-on certification programs and support services designed to help students enter HVAC, electrical, welding, medical assisting, and automotive roles quickly and confidently.

    Additional Training Offerings & Student Experiences

    OSHA-10 Certification

    Price: $125
    Description: Safety credentials are required for construction and industrial workplaces.
    Note: Included for selected programs.

    EPA 608 Certification Exam Prep

    Price: $95
    Description: Required credential for HVAC technicians working with refrigerants.
    Note: Offered as an add-on or bundled with the HVAC program.

    Career Services Workshops

    Price: Included
    Description: Resume building, mock interviews, job search help, and employer meet-and-greets.
    Note: Supports placement for all programs.

    Open Lab Saturdays

    Price: Included for enrolled students
    Description: Extra practice hours supervised by instructors for welding, electrical, HVAC, and automotive labs.
    Note: Helps students strengthen practical skills.

    Campus Systems & Efficiency Measures

    SkillForge focuses on running a safe, well-equipped training campus with systems that keep teaching consistent and operating costs under control.

    The school uses structured lab procedures, equipment maintenance plans, and safety protocols so instructors can teach effectively and the campus can run smoothly every day.

    • Energy consumption: LED lighting energy consumption, welding and HVAC lab ventilation controls, and programmed equipment shutdowns are used to lower the power bills.
    • Tool and equipment lifecycle planning: Miller, Snap-on, Trane, and Fluke service agreements minimize downtime with no cause and increase equipment lifecycle.
    • Water and facility management: Closed-loop cooling and waste-capture systems facilitate welding and HVAC training
    • Consumables management: Welding rods and medical supplies are consumable materials, which are ordered in large quantities to eliminate cost variations.
    • Regulatory readiness: Complete OSHA and fire safety in all labs to decrease the risk of operations.

    The systems assist SkillForge in ensuring quality and consistency of the lab and also regulating the current campus operational expenses.

    Operations & Staffing

    SkillForge has day and evening cohorts that suit the working schedules and schedules of employers.

    Operating Hours

    • Monday–Friday: 8:00 AM to 8:30 PM
    • Saturday: 9:00 AM to 3:00 PM (labs only)

    Shift Structure

    • Day Shift: 8:00 AM to 2:00 PM
    • Evening Shift: 3:00 PM to 8:30 PM

    Daily Workflow

    The day of SkillForge starts with the opening of labs by the instructors, safety checks, and setting up stations at 8:00 AM before the morning cohort. Classes operate during the mid-day, and admissions oversees the inquiries, student tours, and enrolments. By mid-afternoon, the labs are washed and prepared to do the evening group.

    The evening session commences at 3:00 PM until 8:30 PM, consisting of hands-on lab work, credential preparation, and open practice time. During closing, instructors update equipment records, lock the room, and finish administration tasks to get the campus ready to start the next day.

    Staffing Plan

    Role Staff Needed Job Pay
    Campus Director 1 Oversees campus operations, compliance, and staffing $110,000/year
    HVAC Instructor 1 Lab instruction, safety checks, credential prep $66,000/year
    Electrical Instructor 1 Electrical labs, safety supervision, assessments $68,000/year
    Welding Instructor 1 Welding booths, metal prep, skill testing $62,000/year
    Medical Assisting Instructor 1 Clinical labs, simulations, student testing $58,000/year
    Automotive Instructor 1 Diagnostics, shop safety, hands-on practice $65,000/year
    Admissions Staff 2 Student intake, tours, enrollment $45,000/year each
    Career Services Coordinator 1 Placement, employer liaison, job fairs $52,000/year
    Administrative Assistants 2 Scheduling, records, and front-desk operations $37,000/year each
    Facilities & Maintenance 1 Lab upkeep, equipment checks, repairs $39,000/year

    SkillForge cross-trains staff for scheduling flexibility and uses vendor service contracts to reduce internal maintenance workload.

    Vendor & Partner Network

    SkillForge also has service relationships that ensure the operation of its laboratories, which are safe and functional and adhere to standards in the workplace. Such relationships provide uptime of equipment, periodic calibration, and compliance in the HVAC, welding, electrical, medical assisting programs and automotive programs.

    Vendor Role Agreement Scope
    Trane Education Solutions HVAC training units Annual inspection and performance checks
    Miller Electric Welding machines and booths Warranty coverage and yearly maintenance
    Snap-on Industrial Automotive diagnostic tools Multi-year tool supply and calibration plan
    Fluke Electrical testing instruments Annual calibration and safety checks
    MedLab USA Medical simulation and clinical supplies Replacement and service package
    CPA Firm Accounting and compliance Quarterly reviews and lender reporting

    The agreements ensure that the equipment of SkillForge is in good calibration, they minimise downtime, and contribute to the correct regulatory reporting. All contracts are reviewed by the campus director on an annual basis in order to contain costs and ensure the quality of the programs.

    Technology Integration

    SkillForge is a company that provides digital tools for direct instruction, safety, operations, and compliance.

    • Canvas LMS: Assignments and grading, surveys and assessments, and instructor email
    • JobConnect Portal: Job postings, employment matching, and placements.
    • QuickBooks Enterprise: Accounting, payroll, and lender reporting
    • Lab Safety Systems: Welding ventilation sensors, electrical lockout–tagout controls, HVAC diagnostic readouts
    • Digital Equipment Logs: Tracks service intervals for welders, HVAC units, electrical trainers, and medical simulators
    • Attendance & Progress Dashboards: Track student hours, completion rates, and credentials

    Milestones & Timeline

    SkillForge Technical Vocational Institute has a clear growth plan with key milestones and dates that guide the school from initial buildout to full enrollment and stable, profitable operations.

    Vocational school business plan milestones timeline

    Compliance & Regulatory Management

    SkillForge will adhere to all state and federal requirements for technical training centers:

    • South Carolina Commission on Higher Education licensing: Required for postsecondary schools offering certificate programs.
    • OSHA lab safety requirements: Welding, HVAC, and electrical labs are bound to adhere to the federal rules of workplace safety.
    • Fire marshal inspections: This is required for welding ventilation, exits, fuel storage, and emergency systems.
    • ACCET Accreditation (target Year 2): Strengthens program credibility and supports future funding eligibility.
    • Americans with Disabilities Act (ADA) facility standards: Provide access to all students to buildings.
    • Data privacy compliance: Records of students under FERPA guidelines.

    Sales & Marketing Strategy

    Strategic Objective

    SkillForge seeks to sustain consistent enrollment using three main sources, which are workforce-agency referrals, search-based online queries, and collaborations with high schools and employers. The initial target is high-intent online traffic and workforce referrals; in Year 2, the funnel is widened by robust employer and school partnerships.

    Enrollment Channels

    SkillForge employs three regular avenues of attracting students:

    1. Workforce Referrals (approximately 30-40%)

    Adults who are employed and receive financial assistance in workforce programs, and are willing to undertake brief, employment-oriented training.note

    1. Direct Digital Enrollment (approximately 40-50%)

    Search ads generate high-intent prospects for HVAC, welding, electrical, medical assisting, and automotive programs.

    1. School, Community, and Employer Partnerships (about 20%)

    There is consistent auxiliary volume provided by high school counselors, community workshops, and employer relationships.

    Marketing Budget & Activities

    SkillForge allocates $3,000 per month in Year 1, increasing to $4,200 per month by Year 3, split across key channels:

    Activity Share Purpose
    Google Search Ads 35% Capture high-intent training searches
    Social Media 20% Show lab demos and student outcomes
    Radio + Bus Ads 20% Build local awareness in commuting corridors
    High School Outreach 15% Reach non-college-bound seniors
    Workforce Coordination 10% Maintain agency referral flow

    Vocational school business plan marketing budget activities

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    Promotions & Community Activities

    SkillForge uses simple promotional efforts that align with its vocational focus:

    • “Try the Trade” Lab Days: Monthly open-lab events where prospective students can see welding, electrical, HVAC, and medical assisting stations.
    • Career Restart Scholarships: Minor tuition breaks for unemployed workers who are referred through workforce agencies.
    • High School Technical Workshops: Short talks in the schools to demonstrate to the seniors the possibilities available in technical professions.
    • Meet-and-Greets with the employer: The meetings with the students are three or four times a year, and this increases the rates of placement.
    • Social Media Demonstrations: Videos depicting work in the laboratory, tips by the teacher, and student stories of success.

    Enrollment Targets and Student Acquisition Plan

    Year Key Focus Customer Acquisition Goals Total Revenue ($) Workforce Referral Share Direct Enrollment Revenue ($)
    Year 1 Establish the Base Build awareness, secure SCDEW referral channel, launch digital campaigns $1.20M–$1.35M 30% ~$900,000
    Year 2 Expand pipeline Add high school partnerships and veteran intake; strengthen employer links $1.75M–$2.05M 35% ~$1.30M
    Year 3 Scale Enrollment Multiple cohorts per program; deeper employer integration $2.30M–$2.70M 40% ~$1.60M

    Notes:

    • Workforce referral share reflects the % of enrolled students coming from SCDEW and related programs.
    • Direct enrollment revenue covers the students who are also gained via search advertisement, social media, and community outreach
    • Year 2 to Year 3 growth will be fuelled by increased collaborations, improved placement performance, and increased brand awareness in Columbia

    The combination of workforce referrals, direct enrollment, and employer integration results in a stable, predictable pipeline of enrollment by Year 3.

    Financial Plan

    SkillForge’s financial plan is based on realistic enrollment growth, verified payroll costs, and the operating profile of a technical training campus.

    Startup Costs

    SkillForge would have to invest in the campus, furnish the laboratories, undergo the licensing process, and prepare the first cohort, and this would cost it $831,000.

    Category Description Amount (USD)
    Facility Buildout HVAC, welding, electrical, medical, and automotive lab installation $280,000
    Equipment (all labs) Trane HVAC units, Miller welders, Snap-on tools, electrical boards, and medical simulators $350,000
    Marketing Launch Search ads, outreach, media $35,000
    Licensing & Accreditation SC Commission licensing, prep for ACCET $22,000
    Software & IT Canvas LMS, JobConnect, QuickBooks, IT setup $28,000
    Furniture & Fixtures Classrooms, offices, storage $26,000
    Working Capital 4–5 months of operating buffer $90,000
    Total Required Capital ≈ $831,000

    SkillForge has a total capital of $1.25 million to raise:

    • State Workforce Development Grant: $420,000.
    • TD Bank Education Loan: $650,000
    • Owner Equity: $180,000

    Total Available Capital: $1,250,000

    This is more than the cost of startup by about $419,000, which is the operating buffer that is required by the school.

    Vocational school business plan startup costs

    Important Assumptions

    • Increase of 110-125 students in Year 1 to 210-240 in Year 3.
    • Tuition fees are between 9,900 and 14,200 on average, depending on the program.
    • Payroll remains roughly 55 % of operating costs
    • Marketing increases gradually as programs scale
    • Working capital covers 3–4 months of operating expenses
    • Loan term: 10 years at 8.6 % fixed interest
    • Placement rates and stronger employer ties improve retention
    • No revenue from federal student aid is assumed until after accreditation
    Be realistic in your assumptions by utilising credible data. Support your numbers with market research, competitor insight, or previous performance.

    Revenue Forecasts

    Year Students Avg Tuition Revenue Gross Margin
    1 120 ~$11,000 $1,320,000 ~30%
    2 170 ~$11,200 $1,904,000 ~35%
    3 225 ~$11,400 $2,565,000 ~38%

    Vocational school business plan revenue forecasts

    Operating Costs (Annual Breakdown)

    Expense category % of Total Annual Cost Range
    Instructor Payroll ~45% $420,000–$460,000
    Utilities & Lab Safety Systems ~10% $110,000–$130,000
    Equipment Service & Consumables ~12% $140,000–$160,000
    Marketing & Enrollment ~8% $95,000–$115,000
    Administrative Salaries ~15% $170,000–$190,000
    Insurance, Licensing, Compliance ~10% $110,000–$125,000

    Total Operating Costs: Approximately $1.05–$1.28 million per year at steady-state enrollment.

    Monthly Projections (Year 1)

    Month Revenue ($) COGS ($) Operating Expenses ($) Net Income ($)
    Jan 85,000 12,800 95,000 -22,800
    Feb 90,000 13,500 95,000 -18,500
    Mar 100,000 15,000 95,000 -10,000
    Apr 105,000 15,700 95,000 -5,700
    May 108,000 16,200 95,000 -3,200
    Jun 110,000 16,500 95,000 -1,500
    Jul 112,000 16,800 95,000 +200
    Aug 113,000 17,000 95,000 +1,000
    Sep 118,000 17,700 95,000 +5,300
    Oct 120,000 18,000 95,000 +7,000
    Nov 124,000 18,600 95,000 +10,400
    Dec 135,100 20,300 95,000 +19,835
    Total $1,320,000 ~$198,000 $1,140,000 -$234,000

    Vocational school business plan monthly projections

    Projected Profit & Loss Statement (3 Years)

    Category Year 1 Year 2 Year 3
    Total Revenue $1,320,000 $1,904,000 $2,565,000
    COGS (lab consumables, repairs, service contracts) $198,000 $285,600 $384,750
    Gross Profit $1,122,000 $1,618,400 $2,180,250
    Operating Expenses (payroll + utilities + insurance + marketing) $1,140,000 $1,220,000 $1,285,000
    EBITDA –$18,000 $398,400 $895,250
    Depreciation (equipment + improvements) $60,000 $60,000 $60,000
    EBIT –$78,000 $338,400 $835,250
    Loan Payments (principal + interest) $100,000 $100,000 $100,000
    Net Income (Before Tax) –$178,000 $238,400 $735,250

    Projected Balance Sheet (3 Years)

    Category Year 1 Year 2 Year 3
    ASSETS
    Current Assets
    Cash & Working Capital $90,900 $250,000 $640,250
    Accounts Receivable $110,000 $155,000 $205,000
    Prepaid Expenses & Deposits $25,000 $20,000 $20,000
    Inventory (lab supplies + consumables) $18,000 $22,000 $26,000
    Total Current Assets $243,900 $447,000 $891,000
    Fixed Assets
    Facility Buildout (net) $280,000 $240,000 $200,000
    Equipment (all labs, net) $350,000 $310,000 $270,000
    Furniture & Fixtures (net) $26,000 $20,000 $15,000
    Software & IT (net) $28,000 $20,000 $12,000
    Total Fixed Assets $684,000 $590,000 $497,000
    TOTAL ASSETS $927,900 $1,037,000 $1,388,250
    LIABILITIES & EQUITY
    Current Liabilities
    Accounts Payable $70,000 $85,000 $95,000
    Accrued Payroll & Benefits $55,000 $60,000 $65,000
    Current Portion of Loan $65,000 $65,000 $65,000
    Total Current Liabilities $190,000 $210,000 $225,000
    Long-Term Liabilities
    Long-Term Portion of Loan $585,000 $520,000 $455,000
    Total Liabilities (Current + Long-Term) $775,000 $730,000 $680,000
    Owner’s Equity
    Owner Capital (initial equity) $180,000 $180,000 $180,000
    Retained Earnings –$27,100 $127,000 $528,250
    Total Owner’s Equity $152,900 $299,000 $700,000
    TOTAL LIABILITIES & EQUITY $927,900 $1,037,000 $1,388,250

    Projected Cash Flow (3 Years)

    Category Year 1 Year 2 Year 3
    CASH INFLOWS
    Owner Equity Contribution $180,000
    Grant Funding $420,000
    Bank Loan Received $650,000
    Revenue Collected $1,320,000 $1,904,000 $2,565,000
    Total Cash Inflows $2,570,000 $1,904,000 $2,565,000
    CASH OUTFLOWS
    Facility Buildout $280,000
    Lab Equipment (HVAC, welding, automotive, medical) $350,000
    Software & IT Setup $28,000
    Furniture & Fixtures $26,000
    Licensing & Accreditation $22,000
    Working Capital Reserve $90,000
    Marketing Launch $35,000
    Operating Expenses $1,140,000 $1,220,000 $1,285,000
    COGS $198,000 $285,000 $384,750
    Loan Payments (Principal + Interest) $100,000 $100,000 $100,000
    Maintenance & Utilities $40,000 $45,000 $50,000
    Capital Replacement (small equipment refresh) $20,000 $40,000
    Total Cash Outflows $2,309,000 $1,670,600 $1,859,750
    NET CASH FLOW (before tax) $261,000 $233,400 $705,250
    Beginning Cash Balance $261,000 $494,400
    Ending Cash Balance $261,000 $494,400 $1,199,650

    Break-Even Analysis

    Metric Amount
    Average Tuition per Student $11,200
    Variable Cost per Student $1,725 (≈15% COGS based on program consumables and lab materials)
    Contribution Margin per Student $9,775
    Annual Fixed Costs ≈$1.28M (payroll, rent, insurance, software, loan payments, admin)
    Break-Even Volume (students per year) 1,280,000 ÷ 9,775 ≈ 130.9 ≈ 131 students
    Break-Even Revenue 131 × $11,200 = $1,467,200
    Current Year 1 Enrollment 120 students
    Coverage ≈92% of break-even

    Business Ratios

    Ratio Formula / Definition Year 1 Year 2 Year 3
    Gross Margin Gross Profit ÷ Revenue 85% 85% 85%
    Net Profit Margin Net Income ÷ Revenue -13% 12% 28%
    Current Ratio Current Assets ÷ Current Liabilities 2.16 3.28 5.86
    Debt-to-Equity Ratio Total Liabilities ÷ Owner’s Equity 2.43 1.25 0.56
    Return on Assets (ROA) Net Income ÷ Total Assets -16% 18% 39%
    Return on Equity (ROE) Net Income ÷ Owner’s Equity -56% 41% 61%
    Operating Expense Ratio Operating Expenses ÷ Revenue 86% 64% 50%
    Break-Even Coverage Ratio Actual Sales ÷ Break-Even Sales 0.92 1.26 1.67

    Funding Requirements

    Loan Overview

    SkillForge requires funding for facility buildout, lab equipment, software systems, staffing, licensing, and early operating reserves. Total startup capital required is approximately $1.25 million.

    Funding Sources

    • State Workforce Development Grant: $420,000
    • TD Bank Education Loan: $650,000 (10 years, 8.6 % fixed)
    • Owner Equity: $180,000

    Total Available Capital: $1,250,000

    This exceeds the $831,000 initial cost estimate and provides a reserve buffer for 4–5 months of early operations.

    Purpose of the Loan

    Loan proceeds will be used for:

    • Construction and setup of HVAC, welding, electrical, medical assisting, and automotive labs
    • Buy Trane HVAC, Miller welders, Snap-on tools, electrical boards, and medical simulators
    • Furniture, teaching stations, and IT/LMS installation on campus
    • Accreditation, preparation of licensing and regulatory filings
    • First monthly salaries, advertisement, and a four to five-month working capital margin

    This structure allows SkillForge to complete the buildout and support its first cohorts while reaching stable operations.

    Collateral Summary

    The loan will be backed by:

    • Lab equipment and tools: $350,000
    • Leasehold improvements: $280,000
    • IT systems, furniture, fixtures: $54,000
    • Personal guarantees from all owners

    This provides adequate collateral coverage for the loan request.

    Repayment Plan & DSCR

    Based on the financial model:

    • Year 1 DSCR: below 1.0 (startup phase)
    • Year 2 DSCR: strong coverage supported by higher enrollment
    • Year 3 DSCR: stable repayment capacity

    The owners’ equity contribution reduces lender risk and supports healthy cash reserves.

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    Upmetrics Team

    Upmetrics Team

    Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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