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How to accomplish the mission to have a mission statement?

Mike: Casey, we need to have a mission. 
Casey: what mission?! 
Mike: Something like saving the world? 
Casey: Uh! Why would you need it? 
Mike: Casey, we all need a purpose in life. 
Casey: Mike, in case you forgot that we’re no longer in a middle school; And FYI, we already have a business. 
Mike: Uh ah? Then what do you think is the mission statement for our business? 
Casey: Ummm we do many things, y’know… that helps people. 

Have you ever been so overwhelmed by your mission statement like Casey before? 

Well, don’t worry- We’ve got your back. 

We’ve put together a detailed article that only discusses ‘The Mission Statement’ for your business plan and its executive summary. Just keep reading and you shall find your answers! 

You see, coming up with a mission statement is really confusing. In fact, you may know everything about your business and yet, remain unclear about your mission statement. It is completely normal. 

Your mission statement is very inertia for your business. It works like a GPS on the way to your business growth. A mission statement explains your company culture, values, and ethics. It serves several purposes including motivating employees and reassuring investors of the company's future.

“Okay, if that is so, why are we so confused about the mission statement?” You may ask. 

Answer: Your mission statement is a sum total of your values and ethics. While you are clear about them, you may not be able to derive a statement out of them. 
Or 
You may not be clear about your values. In that case, we advise you to go back to your product/service and see how it helps your target audience. 

In any case, you can refer to this detailed guide of writing the mission statement for your business. 

First things first: Let’s understand what is a Mission statement?

mission statement

A mission statement for your business is used to explain your company’s mission. It is usually simple and concise. 

For example, if your product/service is based on fitness, then your mission is to spread awareness or help people in achieving their fitness goals. 

It is the ‘Why’ of your businesses. So, ask yourself: Why did you begin offering your service? Or Why did you develop your product? 

Fill in the blanks:

“We developed this product/service because ……………”

Here’s you may come up with more than one or two reasons and it’s okay. The goal is not to limit but to gather every possible information relevant to your mission statement. 

To get a clearer idea about your mission statement, consider your target audience in the loop. So, your next question should be: Who does my product/service benefits the most? 

Fill in the blanks:

“We developed this product/service for …………..”

Here's to try to be as direct as possible.

On a wider spectrum, you can even include the industry that you serve. In that case, the other question you should ask yourself is: What industry does my product or service falls into? And, what industry do I offer my services and product into? 

Fill in the blanks:

“My product/service falls in the..................... industry”

For B2B product/ service-

“My product/service serves ……………… industry”

Again, over here, try to be as precise as possible.

On a side note, list the features and benefits of your product/service.  

Features  Benefits 
ABC   Helps users in a certain way 
DEF   Helps users in a certain way 
GHI   Helps users in a certain way 

Over here, try listing all the features and benefits. 

Basically, a mission statement explains your company's culture, values, and ethics. They are usually one sentence or a short paragraph. But, as we’re in the process of coming to it, so at this stage, we can make it longer. 

Aside from this, you can also answer questions like- 

  • What kind of image do you want to portray for your company?
  • What differs you from your competitors 

The idea is to get as much insight into your company and your team as possible and summarize it into a couple of sentences. 

The Emotion Quotient: 

It’s great to stand with all the facts and figures. But your mission is more than mathematics and science. It is an emotion that comes from you and your team. It comprises heart, hopes, and dreams. Yes, that’s how the mission is- charged up all the emotions! And think closely, without your emotional drive, your mission does not exist. 

In that case, your mission statement is the best when garnished with emotion. 

How to write a mission statement?

With much insight into your company’s why what and to whom, you will have a lot of ideas and content. Now, the task is to skim through it. Bring together the words that matter and make complete sense to your business.

Again, take note: Your mission statement should sound relevant to your company culture, values, and ethics.  So, be mindful of your vocabulary and sentence formation.

Expert's Instructions: 

  • Don’t write long sentences.
  • Don’t use difficult words. 
  • Make your mission statement easy to understand. 
  • Add the emotional quotient.
  • Pinky points, if you can make it a one-liner and catchy. 
Come up with 5-6 mission statements. Doesn’t matter if they are longer than required. Then, try to mix and match. Lastly, delete the filler words and shorten the sentences. You can also use powerful but simple words to make it impactful. Your final version must resonate with your company’s values, ethics, culture, and target audience. Also, don’t be afraid to be quirky! 

Woohoo, by now just like Mike and Casey, you would have written your mission statement. If not, you would have at least understood it. Nevertheless, to make it easier, we bring you examples of the 6 best mission statements

That’s all about it from us. We would really love to see your mission statements. Or, you can even tell us about your favorite mission statement. Or if you still have any questions or concerns about the mission statement, do write to us. We would love to assist you. 

However, this blog right here can serve as a template for your mission statement. We would go as far as advising you to take the print of this blog. So that you can use it while framing your mission statement.

FAQs around the mission statement

1. Who decides the mission statement? 

The mission statement is decided by somebody authoritative. Most often, it is decided and framed by founders, the CEO, or the chairperson. Many times, such people even team up to develop a mission statement. This team consists of senior members and board members who know the company inside out. Sometimes, the team may also include experts who have worked on thousands of mission statements.

2. Can we change the mission statement? 

Changing a mission statement is uncommon but not impossible. So yes, over the course of years if the mission is changed, companies may change their mission statements. Aside from that, the change could be for rebranding purposes, change of product/services, change of target audience, change of authority, or so on.

3. If the company changes, does the mission statement change too? 

If the mission of the company has changed, then yes. However, the change of the company means many things. Has the product and services changed? Has the target audience changed? Has the authority changed? Sometimes, the change of the company also means the presence, absence, or change of merger and/or association. In any case, the company can change the mission statement. However, that’s not compulsory. Sometimes, even with such drastic changes, the companies don’t change their mission statements. Simply because their mission hasn’t changed.

4. How important is it to have a mission statement? 

Well, if you have to give numbers to it, then it’s 100/10. Yes, it is that important. The mission statement is not only for the people to read it. But, it is also for understanding. 

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