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Writing a business plan?

The rising remote work culture and the people’s desire to work while traveling have created a unique opportunity for Airbnb entrepreneurs.

So, starting an Airbnb is an excellent choice, especially for someone looking to add an additional revenue stream to their income.

Need help writing a business plan for your Airbnb business? Creating a business plan is essential to starting, growing, and securing funding for your business. So we have prepared an Airbnb business plan template to help you start writing yours.

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How to Write an Airbnb business plan?

Writing an Airbnb business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some key components to add to your summary:

  1. Introduce your business:

    Start your executive summary section by briefly introducing your business to your readers.

  2. Offer a high-level overview of your Airbnb business, including its name, location, and the type of accommodation you plan on offering, such as shared rooms, boutique hotels, or vacation rentals.
  3. Market opportunity:

    Summarize your short-term or vacation rental market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.

  4. Hospitality services:

    Highlight the additional services or amenities your Airbnb business offers and mention USPs or differentiator elements, such as pick-up and drop, event planning, tours and activities, pet sitting, and other value-added services that can help you attract guests.

  5. Marketing & sales strategies:

    Offer a brief outline of the marketing and sales strategies you plan on implementing to attract guests and maximize reservations.

  6. Your marketing & sales strategies can include social media advertising, partnerships with tour companies and local businesses, and more.
  7. Financial highlights:

    Provide a summary of your financial projections for the company’s initial years of operation. Include any capital or investment requirements, startup costs, projected revenues, and profits.

  8. Call to action:

    After briefly explaining your business plan, conclude your summary with a clear call to action, such as inviting potential investors to review detailed financials, scheduling meetings, or expressing interest in partnering with your Airbnb business.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

  • Business Description:

    Provide detailed information about your business in this section, including its name, the type of accommodation you plan to offer, company structure, location, etc:

  • Business name and concept: Describe your Airbnb business’s name and its concept depending on your business offerings. For instance, You may offer these accommodations to your guests.
      • Boutique hotels
      • Shared rooms
      • Vacation rentals
  • Company structure: Describe the legal structure of your Airbnb business, whether it is a sole proprietorship, a partnership firm, or something else.
  • Location of your Airbnb business and why you selected that place. In case your Airbnb focuses mostly on tourists, locations like mountain resorts and beach towns can be ideal.
  • Ownership:

    Describe the owners or founders of your Airbnb business and mention their roles in running it, including who owns what shares in the business, and how each founder helps in the business.

  • Mission statement:

    Add a mission statement that sums up your Airbnb business’s objectives and core principles. This statement needs to be memorable, clear, and brief.

  • Business history:

    This one is optional for newly established startups. If you’re an established business owner, you can provide information about the history of your business, like when it was founded and how it evolved over time.

  • Future goals:

    It’s crucial to convey your aspirations and your vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, customer acquisition, or business expansion.

This section should provide an in-depth understanding of your Airbnb business. Additionally, the business overview section should be engaging and precise, explaining how your business differs from the competition.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your Airbnb business will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

  1. Target market:

    Identify and describe your target market. Include user demographics, location, preferences, buying habits, and more. A buyer persona will help you and your readers better understand your target audience.

  2. For instance, It might make sense for an Airbnb business to target young, adventure-seeking individuals between the ages of 25 and 42 who enjoy exploring new places.
  3. Market size and growth potential:

    Describe your market size and growth potential, as well as whether you will target a niche or a much broader market.

  4. Competitive analysis:

    Identify and analyze your direct and indirect competitors. Evaluate their strengths and weaknesses and mention factors that make your business stand out, such as pricing, location, amenities, value-added services, excellent reviews, etc.

  5. Market trends:

    Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

  6. For example, the rise of remote work after the pandemic has led to long-term stays at vacation rentals. You can mention how you can take advantage of that, e.g., by offering high-speed internet or office setups.
  7. Regulatory environment:

    Describe any regulations or licensing requirements that affect your Airbnb business, business license, insurance, safety regulations, zoning laws, tax regulations, etc.

Some additional tips for writing the market analysis section of your business plan:

  • Use various sources to gather data, including industry reports, market research studies, and surveys.
  • Be specific and provide detailed information wherever possible.
  • Include charts and graphs to help illustrate your key points.
  • Keep your target audience in mind while writing the business plan.

4. Products And Services

The product and services section of an Airbnb business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

  1. Describe accommodation & services:

    Start this section by describing the type of accommodation your Airbnb will provide, such as shared rooms, cottages, entire properties, boutique hotels, etc.

  2. Include additional information about the accommodation, such as bedrooms, bathrooms, amenities, and other specifications.
  3. Value-added services:

    Describe if you offer any value-added services to attract new travel enthusiasts, such as airport pick-up and drop-off, event planning, guided tours, and personalized services.

  4. Emphasize customer experience:

    In all descriptions of services, emphasize the importance of guest experience. Explain all the services delivered to your guests to make their stay more comfortable. This section may include complimentary breakfasts, local attractions, special events, WIFI access, and more.

Overall, a business plan’s product and services section should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

  1. Develop your unique selling proposition (USP):

    Define your business’s USPs depending on the stay you offer your guests. For instance, competitive pricing, location, unique accommodations(e.g., Treehouse.), and local attractions can be great USPs for an Airbnb business.

  2. Pricing strategy:

    Develop your pricing strategy that is competitive and affordable yet profitable. Furthermore, mention how you plan to attract new customers by offering promotions, discounts, or packages.

  3. Marketing strategies:

    Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, content marketing, paid advertising, influencer marketing, etc.

  4. In addition, you should also list your services to multiple other rental and hotel booking sites like, homestay, booking.com, sonder, and agoda homes.
  5. Sales strategies:

    Describe your sales strategies—offering seasonal discounts, collaborating with other brands, partnering with tour companies, etc.

  6. For instance, you could provide discount coupons for a local restaurant or bring fresh fruits from your local market to enrich the customer experience.
  7. Customer retention:

    How your business will retain customers and build loyalty by offering loyalty programs and providing excellent customer service and a personalized guest experience.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s essential to consider the various aspects of your business processes and procedures involved in operating a business. Here are the components to include in an operations plan:

  1. Shifting & Training:

    Tell the staffing requirements of your Airbnb business, including the number of employees needed, their qualifications, and the duties they will perform. Also, mention the perks you will provide to your employees.

  2. Operational process:

    Explain the tasks and procedures involved in your daily business operations. You may include business processes like guest management, bookings, reservations, property management, customer service, etc.

  3. Technology and system:

    Explain the technology and systems used in your business operations, such as the Airbnb platform, accounting software, POS system, property management software, etc.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your Airbnb business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the Airbnb business. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

  1. Founder/CEO:

    List the founders and co-founders, and describe their key roles and responsibilities in successfully running the business.

  2. Key managers:

    Describe the key members of your management team, their roles, and their responsibilities. It should include the senior management, other department managers, and people who will be involved in the business operations, including their education, professional background, and any relevant experience in the industry.

  3. Organizational structure: Describe the organizational structure of the management team, including reporting lines and how decisions will be made.

  4. Compensation plan:

    Describe your compensation plan for the management team and staff, including salaries, bonuses, and other benefits.

  5. Board of advisors:

    If you have a board of advisors for your business, then mention them along with their roles and experience.

Describe your company’s key personnel and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

  1. Profit & loss statement:

    Create a projected profit & loss statement that describes the expected revenue, cost of products sold, and operational costs. Your business’s anticipated net profit or loss should be computed and included.

  2. Cash flow statement:

    Estimate your cash inflows and outflows for the first few years of operation. It should include cash receipts from clients, vendor payments, loan payments, and any other cash inflows and outflows.

  3. Balance sheet:

    Prepare a projected balance sheet, which shows the business’s assets, liabilities, and equity.

  4. Break-even point:

    Determine the point at which your Airbnb business will break even or generate enough revenue to cover its operating costs. This will help you understand how much revenue you need to generate to make a profit.

  5. Financing needs:

    Estimate how much financing you will need to start and operate your Airbnb business. It should include short-term and long-term financing needs, such as loans or investment capital.

Remember to be realistic with your financial projections and provide supporting evidence for your estimates.

To create automatic financials for your own business plan, we recommend Upmetrics. Create your own business plan.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

  • Include a table of contents for the appendix section to make it easy for readers to find specific information.
  • Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market research data, such as statistics on the size of the Airbnb industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as permits, licenses, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your Airbnb business should only include relevant and essential information supporting your plan’s main content.

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This Airbnb business plan sample will provide an idea for writing a successful Airbnb plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready Airbnb business plan to impress your audience, download our Airbnb business plan pdf.

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About the Author


Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more


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