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Writing a business plan?

Do you want a unique and interesting business concept? You might enjoy the latest craze of axe throwing. If you enjoy interacting with people and making them laugh, starting an axe-throwing business could be a fantastic way to cash in on the trend and earn money interestingly.

Are you looking to start writing a business plan for your axe-throwing business? Creating a business plan is essential to starting, growing, and securing funding for your business. We have prepared an axe-throwing business plan template for you to help in start writing yours.

How to Write an Axe Throwing Business Plan?

Writing an Axe-throwing business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

  1. Start with a brief introduction:

    Start your executive summary by introducing your idea behind starting an axe-throwing business and explaining what it does. In this part, mention the location and name of your axe-throwing company.

  2. Market opportunity:

    Describe the target market in brief, and explain the demographics, geographic location, and psychographic attributes of your target customer. Explain how your axe-throwing business meets its market needs. Clearly describe the market that your business will serve.

  3. Mention your services:

    Describe the axe-throwing service. Also, include how really axe throwing works.

  4. Financial highlights:

    Provide a summary of your financial projections for the company’s initial years of operation. Include any capital or investment requirements, startup costs, projected revenues, and profits.

  5. Call to action:

    After giving a brief about your business plan, end your summary with a call to action, for example; inviting potential investors or readers to the next meeting if they are interested in your business.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview. Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

  1. About the business:

    Provide all the basic information about your business in this section like:

    • The name of the axe-throwing business and a summary of your business that it will run under which type; as in:
      •  A general axe-throwing business may operate independently or as part of a larger entertainment hub.
      • Mobile axe throwing is a firm that visits a variety of sites and events, including festivals, and private parties in houses.
      • Training and instruction on axe-throwing provide coaching on the axe-throwing game.
    • Company structure of your axe throwing business whether it is a sole proprietorship, LLC, partnership firm, or others.
    • Location of your axe throwing business and the reason why you selected that place because in this business location is everything. A crowded street with youth will be the perfect place to start your axe-throwing business.
  2. Ownership:

    Describe the owners of your axe-throwing business and mention their roles in running it. Also, describe how each owner helps in the business.

  3. Mission statement:

    Add a mission statement that sums up the objectives and core principles of your business. This statement needs to be memorable, clear, and brief.

  4. Business history:

    If you have established a business, including an outline of the axe-throwing business’s history and how it came to be in its current position. If you can, add some personality and intriguing details, especially if you got any achievements or recognitions till now for your incredible services.

  5. Future goals:

    It’s crucial to convey your aspirations and your vision. Include the vision of where you see your business in the near future and if you have any plans of opening a new franchise of your business in the same city in the future.

This section should provide an in-depth understanding of your axe-throwing business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your axe-throwing business will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

  1. Target market:

    Identify your target market and define your ideal customer. Know more about your customers and which services they prefer. For example, your target market can be young adults or corporate employees.

  2. Market size and growth potential:

    Describe your market size and growth potential, as well as what is industry’s growth forecast.

  3. Competitive analysis:

    Identify and analyze all other axe-throwing businesses in the local market, including direct and indirect competitors. Evaluate their strengths and weaknesses, and explain how your business can offer qualitative services. Highlight the competitive edge and how your business differs from the rest.

  4. Market trends:

    Analyze current and emerging trends in your industry, such as changes in technology or customer preference. Explain how your business will cope with all the trends.

  5. Regulatory environment:

    Describe any regulations or licensing requirements that affect the axe-throwing business, such as safety codes, age criteria, business registration and licensing, zoning regulations, alcohol regulations, etc.

Some additional tips for writing the market analysis section of your business plan:

  • Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
  • Be specific and provide detailed information wherever possible.
  • Include charts and graphs to help illustrate your key points.
  • Keep your target audience in mind while writing the business plan.

4. Products And Services

The product and services section of an axe-throwing business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

  1. Detail the services:

    Explain the qualities and advantages of the service you provide in more depth. You might, for instance, mention that beginners will receive coaching and teaching and that axe-throwing sessions would be available for 30 minutes.

  2. Mention the facilities:

    Describe the amenities you will offer to your clients, including the quantity of throwing lanes, the style of the targets, and the safety precautions that will be implemented.

  3. Additional services:

    Clarify the additional services you plan to provide and how they will enhance the overall client experience, such as selling food and drinks or products, organizing special parties and events, or if there are any retail items.

Overall, a business plan’s product and services section should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

  1. Develop your unique selling proposition (USP):

    Clearly define your unique selling proposition, such as your services, safety equipment, prior training from a coach, etc. Determine what sets your business apart from the competition and what benefits you offer your target market.

  2. Determine your pricing strategy:

    Develop a pricing strategy that is competitive and affordable, yet profitable. Consider offering promotions, discounts, and packages to attract new customers.

  3. Marketing strategies:

    Develop a marketing strategy that includes a mix of online and offline marketing tactics. Consider social media, hosting special events or girl’s night out, content marketing, brochures, and print marketing as marketing tactics.

  4. Sales strategies:

    Explain your sales strategy, including the channels you’ll utilize, the sales team, and the steps you’ll take to close deals. It should cover referral programs, direct customers, community outreach, etc.

  5. Customer retention:

    Encourage your happy consumers to recommend your business to others. Provide customers rewards for their referrals, such as discounts or free sessions.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business processes and procedures involved in operating a business. Here are the components to include in an operations plan:

  1. Hiring plan:

    Tell the staffing requirements of your axe-throwing business, including the number of employees needed, their qualifications, and the duties they will perform. Provide specifics on your staff’s hiring procedure, training schedule, and any ongoing development and reward initiatives.

  2. Booking & scheduling:

    Describe the procedure for session reservations and payment. Indicate whether you’ll accept walk-ins or reservations and whether you’ll accept phone or online reservations.

  3. Facility and equipment:

    Explain your facility’s layout and any necessary tools, such as axes and targets. Specify the equipment maintenance schedule, also how you’ll stick to keep the building tidy and secure for visitors.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your axe-throwing business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the business. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

  1. Founder/CEO:

    List the founder and co-founders, and describe their key roles and responsibilities necessary for running a successful axe-throwing business.

  2. Key managers:

    Describe your management team’s key members, roles, and responsibilities. It should include the owners, and senior management of the axe-throwing business, including their education, professional background, and any relevant experience in the amusement and recreation industry.

    Organizational structure:

    Describe the organizational structure of the management team, including reporting lines and how decisions will be made.

  3. Compensation plan:

    Describe your compensation plan for the management team and staff, including salaries, bonuses, and other benefits.

  4. Board of advisors:

    If you have a board of advisors for your business, then mention them along with their roles and experience.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

  1. Profit & loss statement:

    Create a projected profit & loss statement that describes the expected revenue, cost of products sold, and operational costs. Your business’s anticipated net profit or loss should be computed and included.

  2. Cash flow statement:

    Estimate your cash inflows and outflows for the first few years of operation. It should include cash receipts from clients, payments to vendors, loan payments, and any other cash inflows and outflows.

  3. Balance sheet:

    Prepare a projected balance sheet, which shows the assets, liabilities, and equity.

  4. Break-even point:

    Determine the point at which your axe-throwing business will break even, or generate enough revenue to cover its operating costs. This will help you understand how much revenue you need to generate to make a profit.

  5. Financing needs:

    Estimate how much financing you will need to start and operate your axe-throwing business. It should include both short-term and long-term financing needs, such as loans or investment capital.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

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9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

  • Include a table of contents for the appendix section to make it easy for readers to find specific information.
  • Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market research data, such as statistics on the size of the amusement and recreation industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as permits, licenses, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your axe-throwing business should only include relevant and important information that supports the main content of your plan.


This axe-throwing business plan sample will provide an idea for writing a successful plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready business plan to impress your audience, then download our axe-throwing business plan pdf.


Frequently Asked Questions

Business Planning Guide & Resources

We have plenty of free business planning resources available to help you with your planning. You can download our resources to learn all about business planning.

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