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Writing a business plan?

Congratulations! You have a new variety or flavor in bubble tea to offer the world. Well, before you start brewing & serving it up, here is a reality check- it takes a lot more than a delicious recipe to make it successful.

Careful planning and forecasts are necessary to evaluate the current positioning of your business. Yes! Here, we are talking about a bubble tea business plan. It will not only serve you as a roadmap but will also help you with funding.

The business plan is like a guidebook that supports the business at every step, from starting to growing. It makes sure that all decisions match the main goals. However, here is our bubble tea business plan guide with various examples to assist you through the business plan writing process. All the best!

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How to Write a Bubble Tea Business Plan?

Writing a bubble tea business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. Here are the things you have to mention in your summary in brief:

  • Business introduction
  • Mission statement
  • Founding information
  • Business concept
  • Products and services
  • Target market
  • Call to action

For example,

bubble tea executive summary

Note: Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business.

Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section.
This section should provide a thorough understanding of your business, its history, and its plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market

Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

For instance, students, professionals, families, social media enthusiasts, or some local communities can be the target market for the bubble tea business.

Market size and growth potential

Describe your market size and growth potential and whether you will target a niche or a much broader market.

For example, the bubble tea market in the U.S. reached $434.11 million in 2022 and is expected to increase from $464.29 million in 2023 to $750.59 million by 2030.

Competitive Analysis

Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your bubble tea business from them. Point out how you have a competitive edge in the market.

Market Trends

Bubble tea’s market is growing in popularity, so to make it successful, you need to work with the changes in the preferences of customers and the trends. So, some of the trends right now are:

  • Health-conscious options
  • Customization & Variety
  • Innovative flavors & ingredients

Regulatory Environment

List regulations and licensing requirements that may affect your bubble tea business, such as food & safety regulations, health department regulations, licensing & permits, zoning regulations, tax regulations, etc.

Here are a few tips for writing the market analysis section of your bubble tea business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Sample Menu

One of the most crucial steps in launching your bubble tea business is designing the menu. A well-curated menu will sell itself for your business. Even if you are a new bubble tea business, still present the sample menu with the name and the logo of your business on it.

Not just the list of items, but the pricing is also crucial in the menu. This way potential investors and audiences can understand your business’s target price point.

Consider your menu as a part of branding, choose the same theme for the menu as for the bubble tea business’s logo or interior.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique Selling Proposition (USP)

Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies. For example,

Pricing Strategy

Describe your pricing strategy—how you plan to price your offerings and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers to your bubble tea business.

Marketing Strategies

Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, brochures, email marketing, content marketing, and print marketing.

Sales Strategies

Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include contests, partnering with other businesses, offering referral programs, etc.

Customer Retention

Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts on membership, personalized service, etc.

Overall, this section of your bubble tea business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your bubble tea business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Operational Process

Outline the processes and procedures you will use to run your bubble tea business. Your operational processes may include ingredients procurement, beverage preparation, boba preparation, etc.


Include the list of equipment and machinery required for bubble tea, such as tea brewing equipment, blenders, sealing machine, cooking equipment, refrigerator & storage, etc.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your bubble tea business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.


Mention the founders and CEO of your bubble tea business, and describe their roles and responsibilities in successfully running the business.

Key managers

Introduce your management and key members of your team, and explain their roles and responsibilities. Also, mention their experience and educational qualifications. For example,

Organizational structure

Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.

Compensation Plan

Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.

In short, this section should describe the key personnel for your bubble tea business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement

Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.

Cash flow statement

The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.

Balance Sheet

Create a projected balance sheet documenting your bubble tea business’s assets, liabilities, and equity.

Break-even point

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing Needs

Calculate costs associated with starting a bubble tea business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

To create automatic financials for your own business plan, we recommend Upmetrics. Create your own business plan.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  1. Add a table of contents for the appendix section to help readers easily find specific information or sections.
  2. In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more.
    These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  3. Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
  4. Include any legal documents such as permits, licenses, and contracts.
  5. Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your bubble tea business plan should only include relevant and important information supporting your plan’s main content.

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This sample bubble tea business plan will provide an idea for writing a successful bubble tea plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our bubble tea business plan pdf.

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About the Author


Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more


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