Starting your day without a cup of coffee is unimaginable. Similarly, brewing a fresh cup of coffee is an enormous challenge as it contains different variables to consider.
The cultural shift around geography affects the consumption of coffee and how businesses redefined their business strategy too. Deep diving into the coffee industry to know what it has to offer supports your startup.
Coffee is the second-largest traded commodity in the world. In the United States of America, over 50% of 18 years of age drink coffee every day, which means 150 million daily coffee drinkers. Presently there are 24000 coffee shops in the US, which is expected to increase to 50000+ in a year. The average consumption of coffee in the US is 2 cups a day per capita. According to research, the US retail coffee market size is $46.2bn in 2021 with a growth of 2.6%.
Need a Coffee Shop business plan? We’re Here to Help!
Before starting any business, knowing about the latest industry trends is important. What business practices are followed by industry at present and what are the future trends they are planning to pursue. It is required to be documented in a business plan to redefine the business goals.
If you are planning to start a new coffee shop business, the first thing you will need is a business plan. Use our Cooper’s Cup - Coffee shop business plan example created using Upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new coffee shop business, spend as much time as you can reading through some samples of the food and restaurant business plans.
Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this Cooper’s Cup - Coffee shop business plan example for you to get a good idea about how a perfect coffee shop business plan should look like and what details you will need to include in your stunning business plan.
Coffee Shop Business Plan Outline
This is the standard coffee shop business plan outline which will cover all important sections that you should include in your business plan.
- Executive Summary
- Mission Statement
- Guiding Principles
- Keys to Success
- Financial Summary
- Net Income
- Business Overview
- John Doe
- Legal Form
- Start-Up Summary
- Location and Facilities
- Products and Services
- Products/Services Descriptions
- Product/Service Sourcing
- Inventory Management
- Warehousing and Fulfillment
- Future Products/Services
- Products/Services Descriptions
- Market Analysis
- Industry Analysis
- Competitive Landscape
- Products, Operations, Technology
- Market Size
- Industry Participants
- Market Segments
- Market Tests
- Target Market Segment Strategy
- Market Needs
- Market Growth
- Industry Analysis
- Competitive Analysis
- Competitive Comparison
- Main Competitors
- Roasterie Cafe
- Take Five Coffee Bar
- Homer’s Coffee House
- Marketing And Sales
- SWOT Analysis
- Strategy Pyramid
- Unique Selling Proposition (USP)
- Competitive Edge
- Marketing Strategy and Positioning
- Positioning Statement
- Pricing Strategy
- Promotion and Advertising Strategy
- Marketing Programs
- Sales Strategy
- Sales Forecast
- Sales Programs
- Exit Strategy
- Organization and Management
- Organizational Structure
- Management Team
- Management Team Gaps
- Personnel Plan
- Financial Plan
- Important Assumptions
- Start-Up Costs
- Source and Use of Funds
- Income Statement Projections
- Balance Sheet Projections
- Cash Flow Projections
It is not just a document, but it is more of a tool that helps you record and measures your business milestones.
How to write a coffee business plan?
Your business plan defines your ideology about the business venture. You can seek help from an industry expert or hiring a business plan writing expert. They are skilled people with extensive industry knowledge who can help you in drafting the business plan as per your need.
Perhaps, A business plan template is an online tool available and it is the best option to choose from. Coffee business plan template helps you in chasing writers, collecting data, back-to-back meetings, follow-ups, drafting, and formatting.
The business fundamentals are more known to founders or someone who has a genuine interest in starting their own business. It becomes easy for the founders to put it into the business plan template instead of explaining it to a writer.
What to include in a coffee business plan template?
The ultimate purpose of writing a business plan defines its structure. The coffee shop business plan template includes all the aspects of the business plan.
The executive summary section defines the mission, vision, and goals of the business. Guiding principles behind the coffee business plan and the factors for the ultimate success are covered here. The expected financial summary, such as top line, bottom line, and net revenue, falls under this section.
The business overview section comprises the legal form of the business, ownership details, startup summary, location, and facilities details.
The product & service section is the key component of the business, as it is the main aspect of what you are offering. An interesting experience of coffee purchase, managing inventory, sourcing product ingredients, and its storage is important. All product lines of the business are proposed here.
The market analysis section covers present market scenarios in coffee shop business plans, including competitors' businesses too.
Competitor analysis defines how competitors are doing in the same market and what your business can offer differently in the same market.
The marketing and sales section focuses on forecasting sales data, brand positioning, SWOT analysis, competitive edge, and USP of the business are all demonstrated here for all future courses of action.
Right people at the right place with key responsibilities can show a lighting path for the business. The management team, recruitment of the new personnel, and complete organization structure are explained under organization and management structure.
Finally, all it goes to the financial stability of the business. Any business plan should be well defined with the sources of funds, use of funds, and an effective revenue-building model. Financial projections about cash flow statement, profit & loss statement, and balance sheet of the company help an investor to understand and make an effective decision making for investment.
Coffee shop business plan summary
Writing a business plan is a crucial task as it determines the seriousness of the business, business opportunities, focused decision making towards the direction, and business readiness.
All set sections, formats, writeups, and a step-by-step guide to writing a business plan are all available online for you.
Putting together a business plan for your Coffee Shop business is a worthwhile endeavor. If you follow the above template, by the time you are done you will truly be an expert. You will understand the Coffee Shop business, your competition, and your customers. You will have developed a marketing plan and will understand what it takes to launch and grow a successful Coffee Shop business.
After getting started with upmetrics, you can copy this coffee shop business plan example into your business plan and modify the required information and download your coffee shop business plan pdf. It's the fastest and easiest way to start writing your business plan.
Customize your Business Plan
All businesses are different. So, don't hesitate to customize your business plan according to your requirements. Even though our sample business plans aim to help you create the perfect presentation for your clients and investors, it is finally up to you to decide how you're going to present your ideas in the best light.
Business Plan Software
Our upmetrics business plan software can help you to customize your business plan and provides you a step-by-step guide to write your business plan. You can save your plan online and update it any time, or download it as a PDF or DOC file. You can share business plan online with investors or any other important person with upmetrics easily.