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Writing a business plan?

Your constructional expertise, contractual knowledge, and project management skills are enough for you to start a general contracting business. However, you need something more to succeed—a well-thought-out business plan.

Having a business plan can help you secure funding, set priorities, make informed decisions, and steer your business in the right direction.

Need help writing a business plan for your general contractor business? You’re at the right place. Our general contractor business plan template will help you get started.

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How to Write a General Contractor Business Plan?

Writing a general contractor business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

  1. Introduce Your Business:

    Start your executive summary section by briefly introducing your business to your readers.

  2. Market opportunity:

    Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.

  3. Product and Services:

    Highlight the general contracting services you offer your clients. The USPs and differentiators you offer are always a plus.

  4. For instance, construction services, project management, construction consulting, and maintenance & repair can be included as services, and specialized expertise and competitive pricing can be part of your USPs.
  5. Marketing & Sales Strategies:

    Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.

  6. Financial highlights:

    Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.

  7. Call to action:

    Summarize your executive summary section with a clear CTA, for example, inviting investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

  1. Business description:

    Describe your business in this section by providing all the basic information:

  2. Business name and type: Describe what kind of general contracting company you operate and the name of it. You may specialize in one of the following types of construction projects:
      • Residential construction
      • Commercial Construction
      • Civil construction
      • Renovation
      • Industrial construction
      • Green building and sustainable construction
    • Company structure:

      Describe the legal structure of your contracting company, whether it is a sole proprietorship, LLC, partnership, or others.

    • Location:

      Explain where your business is located and why you selected the place.

  3. Ownership:

    List the names of your general contracting company’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.

  4. Mission statement:

    Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.

  5. Business history:

    If you’re an established general contracting service provider, briefly describe your business history, like—when it was founded, how it evolved over time, etc.

  6. Additionally, If you have received any awards or recognition for excellent work, describe them.
  7. Future goals:

    It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the construction industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

  1. Target Market:

    Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

  2. For instance, homeowners, property owners, real estate developers, and insurance companies can be a target audience for a general contracting company focusing on residential projects.
  3. Market Size and Growth Potential:

    Describe your market size and growth potential and whether you will target a niche or a much broader market.

  4. You may include statistics and information like the number of ongoing and upcoming residential or commercial projects, the value of construction spending, etc.
  5. Competitive Analysis:

    Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your general contracting services from them. Point out how you have a competitive edge in the market.

  6. Market Trends:

    Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

  7. For instance, there is a growing demand for eco-friendly and sustainable construction practices; explain how you plan on dealing with this potential opportunity in the market.
  8. Regulatory Environment:

    List regulations and licensing requirements that may affect your general contracting company, such as business registration, insurance, environmental regulations, state and federal regulations, etc.

Here are a few tips for writing the market analysis section of your construct contractor business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

  1. Describe your services:

    Mention the services your contracting business will offer. This list may include services like,

    • Construction project management
    • Renovation services
    • Budgeting or cost estimation services
    • Project coordination
    • Maintenance and repair
  2. Service Process:

    Provide a detailed description of your service process, from initial consultation and planning to project completion. Include any unique or proprietary processes you follow to ensure quality and efficiency.

  3. Case studies:

    Provide case studies and testimonials from your satisfied customers. Showcasing successful projects and client testimonials will bring credibility to your business plan.

  4. Additional services:

    Mention if your general contracting company offers any additional services. You may include services like regulatory compliance, permit acquisition, design-build services, etc.

In short, this section of your general contractor plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

  1. Unique Selling Proposition (USP):

    Define your business’s USPs depending on the market you serve and the unique services you provide. Identifying USPs will help you to plan your marketing strategies.

  2. For instance, timely project delivery, quality craftsmanship, competitive pricing, and sustainable practices can be some of the great USPs for a general contracting company.
  3. Pricing Strategy:

    Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan to attract new customers to your contracting service.

  4. Marketing strategies:

    Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.

  5. Sales Strategies:

    Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include direct sales calls, partnering with real estate developers, proposal planning, negotiation tactics, etc.

  6. Customer retention:

    Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, offering excellent customer service, etc.

Overall, this section of your construction contractor business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your general contractor business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

  1. Staffing & Training:

    Mention your business’s staffing requirements, including the number of employees, construction workers or subcontractors (e.g. electrical contractor, roofing contractor, painting contractor, etc.)needed.

  2. Include their qualifications, relevant experience, the training required, and the duties they will perform.
  3. Operational Policies and Procedures:

    Outline the operational policies and procedures you will follow to run your general contractor business. These procedures may include standard operating procedures(SOPs), quality control measures, safety protocols, etc.

  4. Equipment & Technologies:

    Include the list of equipment and technology required in a general contractor business, such as construction tools, project management software, safety equipment, green building technology, survey equipment, etc.

  5. Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.
  6. Contingency Plans:

    Provide emergency plans for potential emergencies or disasters, such as natural disasters, accidents, equipment failures, and other unanticipated events.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your general contractor business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

  1. Founders/CEO:

    Mention the founders and CEO of your general contracting company, and describe their roles and responsibilities in successfully running the business.

  2. Key managers:

    Introduce your management and key members of your team, and explain their roles and responsibilities. You will need to provide this information depending on the size of your company and the number of employees you have.

  3. It should include key executives, general contractors, and other department managers (e.g. project manager, safety manager.) involved in the business operations, including their education, professional background, and any relevant experience in the industry.
  4. Organizational structure:

    Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.

  5. Compensation plan:

    Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.

  6. Advisors/Consultants:

    Mentioning advisors or consultants in your business plans adds credibility to your business idea.

  7. So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your general contracting services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

  1. Profit & loss statement:

    Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.

  2. Cash flow statement:

    This section should estimate and describe the cash flow for the first few years of your operation. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.

  3. Balance sheet:

    Create a projected balance sheet documenting your general contractor business’s assets, liabilities, and equity.

  4. Break-even point:

    Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

  5. This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
  6. Financing needs:

    Calculate costs associated with starting a general contractor business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

To create automatic financials for your own business plan, we recommend Upmetrics. Create your own business plan.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more.
    These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the construction industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your general contractor business plan should only include relevant and important information supporting your plan’s main content.

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This general contractor business plan sample will provide an idea for writing a successful general contractor plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our general contractor business plan pdf.

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About the Author


Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more


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