Before you start writing your marketing plan for your small business, spend as much time as you can to reading through some samples of marketing plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a small business marketing plan template for you to get a good idea about how a perfect marketing plan should look like and what details you should include in your marketing plan.
Small Business Marketing Plan Template Outline
- Executive Summary
- Market analysis
- Target market
- PEST analysis (Environmental Analysis)
- Political
- Economic
- Social
- Technology
- SWOT analysis
- Consumer Analysis
- Competitor profile
- Market segmentation and customer analysis
- Market segmentation
- Geographical
- Demographics
- Behavioral
- Lifestyle
- Market research findings
- Market segmentation
- Your Customers
- Target customers
- Customer profile
- Target customers
- Your Competitors
- Competitor analysis
- Competitor profile
- Competitor name
- Objectives and goals
- Mission statement
- Marketing objectives
- Sales Objectives
- Profit Objectives
- Pricing Objectives
- Product Objectives
- Goals
- Marketing strategies
- Pricing strategy
- Product strategy
- Place(Position) strategy
- Promotional strategy
- People strategy (salespeople, staff, etc.)
- Process strategy (Buying experience)
- Physical Environment
- Productivity Strategy
- Budget and risk management
- Marketing Budget
- Risk Assessment
After getting started with upmetrics, you can copy this small business marketing plan template into your marketing plan and modify the required information and download your marketing plan pdf. It's the fastest and easiest way to start writing your marketing plan.
