Marketing Plan For Small Businesses and Entrepreneurs

If you are looking to expand or grow your business, the first thing you will need is a marketing plan. Use our marketing plan template which is created for small businesses, to start writing your marketing plan in no time.

Before you start writing a marketing plan for your business, spend as much time as you can to reading through some samples of marketing plans.

Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their marketing plans and goals.

We have created this small business marketing plan template for you to get a good idea about how a perfect marketing plan should look like and what details you will need to include in your winning marketing plan.

Preview our Small Business Marketing Plan Template to start writing your winning marketing plan. You can get started with upmetrics and use this template into your marketing plan.

Small Business Marketing Plan Outline

  • Executive Summary
  • Market analysis
    • Target market
    • PEST analysis (Environmental Analysis)
      • Political
      • Economic
      • Social
      • Technology
    • SWOT analysis
    • Consumer Analysis
    • Competitor profile
  • Market segmentation and customer analysis
    • Market segmentation
      • Geographical
      • Demographics
      • Behavioral
      • Lifestyle
    • Market research findings
  • Your Customers
    • Target customers
      • Customer profile
  • Your Competitors
    • Competitor analysis
    • Competitor profile
      • Competitor name
  • Objectives and goals
    • Mission statement
    • Marketing objectives
      • Sales Objectives
      • Profit Objectives
      • Pricing Objectives
      • Product Objectives
    • Goals
  • Marketing strategies
    • Pricing strategy
    • Product strategy
    • Place(Position) strategy
    • Promotional strategy
    • People strategy (salespeople, staff, etc.)
    • Process strategy (Buying experience)
    • Physical Environment
    • Productivity Strategy
  • Budget and risk management
    • Marketing Budget
    • Risk Assessment

After getting started with upmetrics, you can copy this small business marketing plan template into your marketing plan and modify the required information and download your marketing plan pdf. It's the fastest and easiest way to start writing your marketing plan.

Customize your Business Plan

All businesses are different. So, don't hesitate to customize your business plan according to your requirements. Even though our sample business plans aim to help you create the perfect presentation for your clients and investors, it is finally up to you to decide how you're going to present your ideas in the best light.

Business Plan Software

The Upmetrics business plan software can help you to customize your business plan and provides you a step-by-step guide to write your business plan. You can save your plan online and update it any time, or download it as a PDF or DOC file. You can share business plan online with investors or any other important person with upmetrics easily.

Checkout full business plan template preview
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Business Plan Template
DISCLAIMER: The business plans, templates, and articles contained on are not to be considered as legal advice. All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.
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