Online Shopping Website Business Plan

So you've decided to dive deep into the ocean of eCommerce business and want to start your very own e-commerce empire. That’s great!

But before you become the next Jeff Bezos, it’s worth spending some time to think about a business plan. You must be inserting a big amount of resources that includes money, efforts, energy, and many other assets. You must make each and everything count and should get a good result out of it. 

When you want to go for a journey, you need a road and when you want to go for a business, you need a business plan.

It is the best option that you make a business plan then start your eCommerce business but if you have failed to attempt this earlier, it is fine. Never too late to learn, you can make your eCommerce business plan from any point of your business.

Preview our online shopping website business plan and let's get started to create your stunning business plan in no time.

We know that starting a new e-commerce business is always exciting but at the same time, it can be tempting to jump right in, without giving a thought to the business plan. PLEASE DON’T DO THIS MISTAKE.

We also know, it will take a lot of efforts to write a business plan and it might seem like a hell of work but believe us, it can save you and your money in the long-run by better preparing you for possible future challenges and opportunities that you’ll encounter as a first-time entrepreneur.

The point of a business plan is to help you visualize your thoughts and ideas – so don’t worry about making it fancy or unreasonably long. You only need a fancy one with an executive summary if you are seeking outside investment.

An e-commerce business plan is a roadmap for how you’ll run your online store. It forces you to think through every aspect of your business, from how to budget to how you’ll market to your customers.

Here's an example of an online shopping business plan we made up for an e-commerce store: you can just copy this example into your business plan and develop yours!

Online Shopping Website Template Outline

This online shopping website business plan template includes the following sections:

  • Executive Summary
    • The company
    • The window of opportunity
    • Size of Target Market
    • Financial Performance and Business Feasibility
    • Ownership and the Top Management Team (TMT)
    • What we are asking (“the ask and the offer”)
  • Company description
    • Company history
    • Mission and objectives
    • Our Products
      • Solution
      • Solution Features
    • The window of opportunity
  • Marketing Plan
    • Present market situation
      • Market size and growth
      • Our projected market share
      • Target market
      • Contribution of each revenue stream to revenue
      • Underlying trends
      • Competitive analysis
    • SWOT analysis
    • Our strategic advantages
      • Competitive Advantages
      • Sustainable Competitive Advantages
    • Marketing strategy
      • Product design strategy
      • Pricing strategy
      • Promotion strategy
      • Distribution strategy
    • Operational plan
      • Company Structure and Ownership
      • The Top Management Team
      • Other Key Employees, Associates, and Relationships
    • Production and Operations
      • Production Plan
      • Logistics of raw materials supply and inventory
      • Logistics of Distribution and Finished Product Inventory
      • Future products and services
      • Future Geographic Markets
      • R&D Facilities and Personnel
      • Risk reduction strategies
      • Sales, Net income, Net Cash flow
  • Financial Plan
    • Profit and Loss Projection for the first year
    • Profit and Loss Projection - First Year to Fifth Year
    • Cash Flow Projections
    • Balance Sheet

After getting started with upmetrics, you can copy this template into your business plan and modify the available information and download your business plan pdf.

Business Plan Software

The Upmetrics’ business plan software provides you with a step-by-step guide to create your business plan. You can save your plan online and update it any time, or download it as a PDF or DOC file. You can share business plan online with investors or any other important person with upmetrics easily.

Checkout full business plan template preview
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Business Plan Template
DISCLAIMER: The business plans, templates, and articles contained on are not to be considered as legal advice. All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.
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