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If you are planning to start a new online shopping website, the first thing you will need is a business plan. Use our iCraft Kenya - online shopping website business plan example created using upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new online shopping website, spend as much time as you can reading through some examples of clothing, apparel, or online store business plans.

Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample online shopping website business plan for you to get a good idea about how a perfect online shopping store business plan should look like and what details you will need to include in your stunning business plan.

Use this sample plan as your guideline and start editing it right away. It's easy and fun with Upmetrics.

Online Shopping Website Template Outline

This sample online shopping website business plan includes the following sections:

  • Executive Summary
    • The company
    • The window of opportunity
    • Size of Target Market
    • Financial Performance and Business Feasibility
    • Ownership and the Top Management Team (TMT)
    • What we are asking (“they ask and the offer”)
  • Company description
    • Company history
    • Mission and objectives
    • Our Products
      • Solution
      • Solution Features
    • The window of opportunity
  • Marketing Plan
    • Present market situation
      • Market size and growth
      • Our projected market share
      • Target market
      • Contribution of each revenue stream to revenue
      • Underlying trends
      • Competitive analysis
    • SWOT analysis
    • Our strategic advantages
      • Competitive Advantages
      • Sustainable Competitive Advantages
    • Marketing strategy
      • Product design strategy
      • Pricing strategy
      • Promotion strategy
      • Distribution strategy
    • Operational plan
      • Company Structure and Ownership
      • The Top Management Team
      • Other Key Employees, Associates, and Relationships
    • Production and Operations
      • Production Plan
      • Logistics of raw materials supply and inventory
      • Logistics of Distribution and Finished Product Inventory
      • Future products and services
      • Future Geographic Markets
      • R&D Facilities and Personnel
      • Risk reduction strategies
      • Sales, Net income, Net Cash flow
  • Financial Plan
    • Profit and Loss Projection for the first year
    • Profit and Loss Projection - First Year to Fifth Year
    • Cash Flow Projections
    • Balance Sheet

After getting started with Upmetrics, you can copy this online shopping store business plan example into your business plan and modify the required information and download your online shopping store business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.

Ready to Start Your Planning?

Now that you know how to write a business plan, it's time to create one for you.

Remember that problem and market analysis are essential, but implementation is what counts. Go through the process explained in this guide to start planning for your business.

We have created Upmetrics — business plan software to simplify the process of business planning.

Our business plan builder allows you to write and customize your business plan. Our sample business plans and inbuilt help tips will help you to get started with your writing even if you are no expert. Our business plan sections and charts will make your document visually attractive.

Our financial forecasting module will create all the essential reports automatically. You need to enter numbers, and the application will do all the math to generate all your financial statements. Later you can embed those reports into your business plan.

After completing your business plan, you can download your business plan in PDF or DOC file with Upmetrics. You can also share it online with investors just by a quick link.

Customize your Business Plan

All businesses are different. So, don't hesitate to customize your business plan according to your requirements.

Even though our sample business plans are to help you create the perfect presentation for your clients and investors, it is finally up to you to decide how you're going to present your ideas in the best light.

Use this Online Shopping Store Business Plan as guide and start writing your business plan.

Business Planning Resources

We have plenty of free business planning resources available to help you with your planning. You can download our resources to learn all about business planning.

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DISCLAIMER: The business plans, templates, and articles contained on upmetrics.co are not to be considered as legal advice. All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.
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It's easy and fun with Upmetrics. Edit this plan