E-commerce Business Plan Example

Before you start writing your e-commerce business plan, spend as much time as you can to reading through some samples of retail and online store business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.

We have created a sample firstcry.com e-commerce business plan example for you to get a good idea about how a perfect e-commerce business plan should look like and what details you should include in your business plan.

E-Commerce Business Plan Example Outline

• Executive Summary
  • Business Overview
    • Products and Services
    • Customer Focus
    • Management Team
  • Success Factors
  • Financial Highlights
• Business Overview
  • Who is firstcry.com?
  • Firstcry.com’s History
  • Firstcry.com’s Products
  • Website Design
• Industry Analysis
  • Industry Statistics & Trends
• Customer Analysis
  • Demographic Profile of Target Market
  • Customer Segmentation
• Competitive Analysis
  • Direct & Indirect Competitors
    • Diapers.com
    • Babies “R” Us.com
  • Competitive Advantage
• Website and Technology
• Marketing Plan
  • The Firstcry.com Brand
  • Promotions Strategy
    • Public Relations
    • Search Engine Optimization
    • Pay-Per-Click Advertising
    • Email Marketing
    • Affiliate Website Partnerships
    • Print Advertising
    • Pricing Strategy
    • Strategic Alliances
    • Incentives
• Operations Plan
  • Functional Roles
    • Administrative Functions
    • Website Functions
    • Service Functions
  • Milestones
• Management Team
  • Management Team Members
    • John Doe
  • Hiring Plan
• Financial Plan
  • Revenue and Cost Drivers
  • Capital Requirements and Use of Funds
  • Key Assumptions & Forecasts
  • Income Statement (5 Year projections)
  • Balance Sheet (5 Year projections)
  • Cash Flow Statement (5 Year projections)

After getting started with upmetrics, you can copy this e-commerce business plan example into your business plan and modify the required information and download your business plan pdf. It's the fastest and easiest way to start writing your business plan.