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Writing a business plan?

Additional revenue potential, a simple business model, and several tax benefits make starting an ATM business an excellent choice for emerging entrepreneurs. However, entering the marketplace without proper planning can expose your business to risk.

Need help writing a business plan for your ATM business? Creating a business plan is essential to starting, growing, and securing funding for your business. So we have prepared an ATM business plan template to help you start writing yours.

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How to Write an ATM business plan?

Writing an ATM business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

  1. Start with a brief introduction: Start your executive summary by introducing your idea behind starting an ATM business and explaining what it does. Give a brief overview of how your ATM business will be different.
  2. Market opportunity: Describe the target market in brief, and explain the demographics, geographic location, and psychographic attributes of your customer. Explain how your ATM business meets its needs. Clearly describe the market that your business will serve.
  3. Mention your services: Briefly describe what services a customer can expect from your ATM business, including details about ATM machines, type, quantity, and management. Mention how the services offered will be of value to customers.
  4. Marketing strategy: Offer a brief outline of the marketing strategies you plan on implementing to promote your services, including advertising, public relations, promotions, etc. Define your target market and how you will execute the marketing.
  5. Financial highlights: Provide a summary of your financial projections for the company’s initial years of operation. Include any capital or investment requirements, startup costs, projected revenues, and profits.
  6. Call to action: After briefly explaining your business plan, end your summary with a call to action, inviting potential investors or readers to the next meeting if they are interested in your business.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

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2. Business Overview

Depending on your business details, you’ll need different elements in your business overview. Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

  1. About the business: Provide all the basic information about your business in this section like:
    • The name and type of your ATM business: mention details about your ATM business type and the services it will offer to consumers.
      For instance, here are a few popular ATM business types:
      1. Retail ATM Business: This type of ATM business involves placing ATM machines in retail locations such as gas stations, convenience stores, and other busy areas.
      2. Mobile ATM Business: This business model involves transporting ATM machines to mobile locations such as fairs, festivals, etc.
      3. Bitcoin ATM Business: It is a type of kiosk allowing users to buy or sell bitcoins using cash or debit cards.
    • Company structure of your spa business whether it is LLC, partnership firm, or some other.
    • Location of your ATM business and why you selected that place.
  2. Ownership: Describe the owners of your business and mention their roles in running it. Who owns what shares in the corporation, and how each owner helps in the business?
  3. Mission statement: Add a mission statement that sums up your business’s objectives and core principles. This statement needs to be memorable, clear, and brief.
  4. Business history: Include an outline of your business’s history and how it came to be in its current position. If you can, add some personality and intriguing details, especially if you got any achievements or recognitions till now for your incredible services.
  5. Future goals: It’s crucial to convey your aspirations and your vision. Include the vision of where you see your business in the near future and if you plan to expand your business to different locations in the city or state.

This section should provide an in-depth understanding of your ATM business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your ATM business will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

  1. Target market: Identify your target market and define your ideal customer. Know more about your perfect customer and what services they prefer: for instance, convenience store customers, students, and low-income individuals are the perfect target market for retail ATM businesses.
  2. Market size and growth potential: Provide an overview of the industry. It will include market size, trends, growth potential, and regulatory considerations.
  3. Competitive analysis: Identify and analyze all other ATM businesses in the local market, including direct and indirect competitors. Evaluate their strengths and weaknesses, and explain how your business can offer qualitative services.
  4. Market trends: Analyze current and emerging trends in your industry, such as technological changes or customer preferences. Explain how your business will cope with all the trends. For example, people are shifting towards cashless transactions, so explain how you plan on dealing with it.
  5. Regulatory environment: Describe any regulations or licensing requirements that affect ATMs, such as business registration, license, insurance, compliance with federal laws, compliance with state and local laws, etc.

Some additional tips for writing the market analysis section of your business plan:

  • Use various sources to gather data, including industry reports, market research studies, and surveys.
  • Be specific and provide detailed information wherever possible.
  • Include charts and graphs to help illustrate your key points.
  • Keep your target audience in mind while writing the business plan.

4. Products And Services

An ATM business plan’s product and services section should describe the specific services and products offered to customers. To write this section should include the following:

  1. ATM Machines: Describe the ATMs used in your business operations, such as indoor, outdoor, lobby, drive-up machines, etc. Include detailed information about the machines, including their features and capabilities.
  2. ATM Services: Describe various ATM services you offer, including cash withdrawal, balance inquiries, cash transfers, etc.
  3. Fees & Charges: Explain the fees and charges associated with each ATM service you offer, such as transaction fees, maintenance fees, etc.
  4. Value-Added Services: Describe if you offer any value-added services with your business offerings, such as gift cards, lottery tickers, etc.
  5. Emphasize Security: Explain the safety and security measures your business will implement to protect ATMs and consumers’ financial transactions. Mention authentication, encryption, and all other security protocols your company plans to implement.

Overall, a business plan’s product and services section should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

  1. Develop your unique selling proposition (USP): This includes specific features or benefits that set your business apart from your competitors, such as 24X7 availability, machines with advanced tech and UI, multi-language functionality, etc.
  2. Determine your pricing strategy: Describe the pricing strategy for your ATM business, including surcharge fee, transaction fee, or any other fees that will generate revenue for your business. Make sure to compare your pricing strategy with your local competition.
  3. Marketing strategies: Develop a marketing strategy that includes a mix of online and offline marketing tactics. Consider social media, local advertising, brochures, print marketing, and partnering with other businesses. State your budget for such marketing activities and explain how you plan on measuring results.
  4. Sales strategies: Mention your sales strategy as in – partner with other businesses and healthcare providers to establish referral programs that can help you generate more business. Consider offering incentives for referrals or special discounts for partnerships.
  5. Customer retention: Describe how your business will build loyalty by offering additional services, competitive transaction fees, and partnering with local businesses.

Overall, your business plan’s sales and marketing strategies section should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s essential to consider the various aspects of your business processes and procedures involved in operating a business. Here are the components to include in an operations plan:

  1. Hiring plan: Tell the staffing requirements of your ATM business, including the number of employees needed, their qualifications, and the duties they will perform. Also, mention the perks you will provide to your employees.
  2. Operational process: Outline the processes and procedures you will use to run your business operations. It includes ATM deployment, customer service, cash management, compliance, and more.
  3. Technologies: Describe the technology your business will use in its daily operations, including ATM hardware, software, banking systems, payment gateway, security system, and more. Mention how you will ensure your technology is up-to-date, reliable, and secure.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your ATM business.

7. Management Team

The management team section overviews the individuals responsible for running the ATM business. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

  1. Founder/CEO:  List the founders and co-founders, and describe their key roles and responsibilities in successfully running the business.
  2. Key managers: Describe the key members of your management team, their roles, and their responsibilities. It should include the owners, senior management, other department managers, and people who will be involved in the business operations, including their education, professional background, and any relevant experience in the industry.
  3. Organizational structure: Describe the organizational structure of the management team, including reporting lines and how decisions will be made.
  4. Compensation plan: Describe your compensation plan for the management team and staff, including salaries, bonuses, and other benefits.
  5. Board of advisors: If you have a board of advisors for your business, then mention them along with their roles and experience.

Describe your company’s key personnel and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

  1. Profit & loss statement: Create a projected profit & loss statement that describes the expected revenue, cost of products sold, and operational costs. Your business’s anticipated net profit or loss should be computed and included.
  2. Cash flow statement: Estimate your cash inflows and outflows for the first few years of operation. It should include cash receipts from clients, vendor payments, loan payments, and any other cash inflows and outflows.
  3. Balance sheet: Prepare a projected balance sheet, which shows the business’s assets, liabilities, and equity.
  4. Break-even point: Determine the point at which your ATM business will break even or generate enough revenue to cover its operating costs. This will help you understand how much revenue you need to generate to make a profit.
  5. Financing needs: Estimate how much financing you will need to start and operate your ATM business. It should include a detailed breakdown of your startup costs, short-term and long-term financing needs, such as loans or investment capital.

Remember to be realistic with your financial projections and provide supporting evidence for your estimates.

To create automatic financials for your own business plan, we recommend Upmetrics. Create your own business plan.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

  • Include a table of contents for the appendix section to make it easy for readers to find specific information.
  • Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market research data, such as statistics on the size of the ATM industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as permits, licenses, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your ATM business should only include relevant and essential information supporting your plan’s main content.

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This ATM business plan sample will provide an idea for writing a successful ATM plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready ATM business plan to impress your audience, download our ATM business plan pdf.

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About the Author


Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more


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