Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How
Table of Contents
Writing a business plan?

Not all firms can afford to keep in-house cleaning personnel, so this business is necessary. Commercial cleaning fill in the gaps of the employees that are needed to keep a firm clean. Thus, this business is profitable.

Are you looking to start writing a business plan for your commercial cleaning? Creating a business plan is essential to starting, growing, and securing funding for your business. We have prepared a commercial cleaning business plan template for you to help in start writing yours.

sample business plan

Free Business Plan Template

Download our free commercial cleaning business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

  • Fill in the blanks – Outline
  • Financial Tables
Download Template
Learn more

How to Write a Commercial Cleaning Business Plan?

Writing a commercial cleaning business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section of the business plan intended to provide an overview of the whole business plan. Generally, it is written after the entire business plan is ready. Here are some components to add to your summary:

  1. Start with a brief introduction: Start your executive summary by introducing your idea behind starting a commercial cleaning services business and explaining what it does. Give a brief overview of the idea of how your services will be different.
  2. Market opportunity: Describe the target market in brief, and explain the demographics, geographic location, and psychographic attributes of your customer. Explain how your business meets its needs. Clearly describe the market that your business will serve.
  3. Mention your services: Briefly mention the cleaning services that the company offers. It could include any special cleaning services the company provides, as well as office cleaning, floor cleaning, lavatory cleaning, and window cleaning.
  4. Management team: Name all the key members of your management team with their duties, responsibilities, and qualifications
  5. Financial highlights: Provide a summary of your financial projections for the company’s initial years of operation. Include any capital or investment requirements, startup costs, projected revenues, and profits.
  6. Call to action: After giving a brief about your business plan, end your summary with a call to action, for example; inviting potential investors or readers to the next meeting if they are interested in your business.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

CTA Blue

2. Business Overview

Depending on what details of your business are important, you’ll need different elements in your business overview. Still, there are some foundational elements like business name, legal structure, location, history, and mission statement that every business overview should include:

  1. About the business: Provide all the basic information about your business in this section like:
    • The name of the commercial cleaning services and the concept behind it like; commercial green cleaning, carpet cleaning, glass cleaning, industrial cleaning services, etc.
    • Company structure of your commercial cleaning business whether it is a sole proprietorship, LLC, partnership firm, or others.
    • Location of your commercial cleaning and the reason why you selected that place.
  2. Ownership: Describe the owners of your commercial cleaning business and mention their roles in running it. Whose shares in the corporation are they, and how each owner helps in the business?
  3. Mission statement: Add a mission statement that sums up the objectives and core principles of your commercial cleaning business. This statement needs to be memorable, clear, and brief.
  4. Business history: If this is an established business, Include an outline of the commercial cleaning business’s history and how it came to be in its current position. If you can, add some personality and intriguing details, especially if you got any achievements or recognitions till now for your incredible services.
  5. Future goals: It’s crucial to convey your aspirations and your vision. Include the vision of where you see your business in the near future and if you have any plans of opening a new franchise of your business in the same city in the future.

This section should provide an in-depth understanding of your commercial cleaning business. Also, the business overview section should be engaging and precise.

3. Market Analysis

Market analysis provides a clear understanding of the market in which your commercial cleaning business will run along with the target market, competitors, and growth opportunities. Your market analysis should contain the following essential components:

  1. Target market: Identify your target market and define your ideal customer. Know more about your customers and which services they prefer: carpet cleaning, windows, and glasses cleaning, full firm cleaning, etc.
  2. Market size and growth potential: Provide an overview of the commercial cleaning industry. It will include market size, trends, growth potential, and regulatory considerations. Highlight the competitive edge and how your business is different from the rest.
  3. Competitive analysis: Identify and analyze all other commercial cleaning businesses in the local market, including direct and indirect competitors. Conduct a SWOT analysis and evaluate their strengths and weaknesses, and explain how your business can offer qualitative services.
  4. Market trends: Analyze current and emerging trends in your industry, such as changes in technology or customer preference as in sanitation after COVID-19. Explain how your business will cope with all the trends.
  5. Regulatory environment: Describe any regulations or licensing requirements that affect the janitorial services, such as safety codes or licenses, etc.

Some additional tips for writing the market analysis section of your business plan:

  • Use a variety of sources to gather data, including industry reports, market research studies, and surveys.
  • Be specific and provide detailed information wherever possible.
  • Include charts and graphs to help illustrate your key points.
  • Keep your target audience in mind while writing the business plan.

4. Products And Services

The product and services section of a janitorial services business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

List the services:

  • Briefly describe the precise cleaning services supplied by your commercial cleaning company, such as floor cleaning, washroom cleaning, and window cleaning. Emphasize any specialty cleaning services that the company provides, such as COVID-19 disinfection or green cleaning.
  • Describe each service: For each service, provide a detailed description of what it entails, the time required, and the qualifications of the professionals who will provide the service. It may include the particular duties carried out, the tools used, and the cleaning agents employed.

Ensure customer satisfaction:

Explain any guarantees or warranties that the company provides to assure client satisfaction, such as a promise to refund any money paid or to make good on any cleaning service flaws.

Overall, a business plan’s product and services section should be detailed, informative, and customer-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

  1. Develop your unique selling proposition (USP): Clearly define your commercial cleaning business’s unique selling proposition, such as your services, quality control, specialized services, competitive pricing, and experienced staff.
  2. Determine your pricing strategy: Develop a pricing strategy that is competitive and affordable, yet profitable. Consider offering promotions, discounts, or packages for your janitorial services to attract new customers.
  3. Marketing strategies: Develop a marketing strategy that includes a mix of online and offline marketing tactics. Consider social media, email marketing, content marketing, brochures, print marketing, and events.
  4. Sales strategies: Mention your sales strategy as in – partnering with other businesses and establishing referral programs that can help you generate more business. Consider offering incentives for referrals or special discounts for partnerships.
  5. Customer retention: Describe how your commercial cleaning business will retain customers and build loyalty, such as through loyalty programs, personalized service, or through various packages.

Overall, the sales and marketing strategies section of your business plan should outline your plans to attract and retain customers and generate revenue. Be specific, realistic, and data-driven in your approach, and be prepared to adjust your strategies based on feedback and results.

6. Operations Plan

When writing the operations plan section, it’s important to consider the various aspects of your business processes and procedures involved in operating a business. Here are the components to include in an operations plan:

  1. Hiring plan: Tell the staffing requirements of your commercial cleaning business, including the number of employees needed, their experience, and the duties they will perform. Also mention the perks you will provide to your employees.
  2. Operational process: Outline the processes and procedures that you will use to run your commercial cleaning business. It includes the scheduling of appointments, the check-in and check-out process, etc.
  3. Equipment and supplies: Create a strategy for managing cleaning supplies and equipment to guarantee that all cleaning personnel has the resources and tools needed to provide high-quality cleaning services. It could involve techniques for managing inventory, replenishing supplies, and maintaining equipment.

By including these key elements in your operations plan section, you can create a comprehensive plan that outlines how you will run your commercial cleaning business.

7. Management Team

The management team section provides an overview of the individuals responsible for running the commercial cleaning business. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

  1. Key managers: Describe the key members of your management team, their roles, and their responsibilities. It should include the owners, senior management, and any other cleaning staff who will be involved in the operation of the commercial cleaning business, including their education, professional background, and any relevant experience in the industry.
  2. Organizational structure: Describe the organizational structure of the management team, including reporting lines and how decisions will be made.
  3. Compensation plan: Describe your compensation plan for the management team and staff, including salaries, bonuses, and other benefits.
  4. Board of advisors: If you have a board of advisors for your business, mention them along with their roles and experience.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial projections for the first few years of your business.

  1. Profit & loss statement: Create a projected profit & loss statement that describes the expected revenue, cost of products sold, and operational costs. Your business’s anticipated net profit or loss should be computed and included.
  2. Cash flow statement: Estimate your cash inflows and outflows for the first few years of operation. It should include cash receipts from clients, payments to vendors, loan payments, and any other cash inflows and outflows.
  3. Balance sheet: Prepare a projected balance sheet, which shows the assets, liabilities, and equity.
  4. Break-even point: Determine the point at which your commercial cleaning business will break even, or generate enough revenue to cover its operating costs. This will help you understand how much revenue you need to generate to make a profit.
  5. Financing needs: Estimate how much financing you need to start and operate your commercial cleaning business. It should include both short-term and long-term financing needs, such as loans or investment capital.

Remember to be realistic with your financial projections, and to provide supporting evidence for all of your estimates.

To create automatic financials for your own business plan, we recommend Upmetrics. Create your own business plan.

9. Appendix

When writing the appendix section, you should include any additional information that supports the main content of your plan. This may include financial statements, market research data, legal documents, and other relevant information.

  • Include a table of contents for the appendix section to make it easy for readers to find specific information.
  • Include financial statements such as income statements, balance sheets, and cash flow statements. These should be up-to-date and show your financial projections for at least the first three years of your business.
  • Provide market research data, such as statistics on the size of the cleaning industry, consumer demographics, and trends in the industry.
  • Include any legal documents such as permits, licenses, and contracts.
  • Provide any additional documentation related to your business plans, such as marketing materials, product brochures, and operational procedures.
  • Use clear headings and labels for each section of the appendix so that readers can easily find the information they need.

Remember, the appendix section of your commercial cleaning business should only include relevant and important information that supports the main content of your plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.


This commercial cleaning business plan sample will provide an idea for writing a successful commercial cleaning business plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready business plan to impress your audience, then download our commercial cleaning business plan pdf.

Frequently Asked Questions

About the Author


Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more


Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

bpb AI Feature Image

Create a great Business Plan with great price.

Streamline your business planning process with Upmetrics.