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Writing a business plan?

Looking to advance your career with a dental practice? Well, it could be the most fulfilling yet profitable venture!

But in the process of creating a dental business plan, you might be wondering how to write a solid financial plan without any hassle.

However, managing the financial aspects of your dental clinic will be integral to its success and sustainability, providing an accurate picture of your clinic’s profit and loss potential.

If you need help writing a financial plan for your dental practice, you’re at the right place. This sample dental financial plan will help you get started.

Dental Practice Financial Outlook

Before diving right into financial planning, it’s essential to have a look at the broader financial landscape of dental practices.

As dental clinics remain high in demand due to increasing awareness of oral health and a growing aging population, the landscape is also evolving.

Here are a few important facts that you may consider as a dentist:

  • The revenue growth of the worldwide oral care market is expected to reach $53.14 billion in 2024, causing an annual growth rate of 3.14% (CAGR 2024-2028).
  • Compared to the global oral care market, the United States leads with the highest revenue of $10.08 billion in 2024, growing at an annual rate of 2.37%.
  • While considering the total population of the US, the average revenue per person stands at $29.48 in 2024.
  • A recent study by the US Harvard School of Dental Medicine evaluated the use of AI in remote monitoring for clear aligner therapy, which enhances the clinical control and patient experiences.
  • The cosmetic dentistry market size in the US was evaluated at $3.99 billion in 2023 and is projected to reach $7.48 billion by 2032.

By knowing these market dynamics and trends, you can better understand the industry shifts and capitalize on emerging dental practice opportunities.

Now, let’s move ahead and get started on how to prepare a successful financial plan.

1. Calculate Business Startup Costs

Once you’ve decided to open your dental clinic, it’s very crucial to have a clear understanding of your finances. So, you’ll need to calculate the startup costs very first!

You may start by identifying all the initial expenses associated with your dental practice. It includes facility setup, dental instruments & supplies, legal expenses, business insurance & licensing fees, marketing, and initial inventory costs.

You can also research local market conditions and industry benchmarks to evaluate the typical costs of starting a dental practice. This will help you get accurate estimates.

Try to be clear and comprise every potential cost, no matter how small it is. You can make a specific list of all the expenses, as shown in the below table:

Expense Category Average costs
Facility setup $50,000 to $150,000
Dental equipment & supplies $100,000 to $300,000
Marketing $10,000 to $30,000
Insurance fees $5,000 to $20,000
Business licenses and permits $50,000 – $100,000

So, having a clear understanding of startup costs will help you create a proper budget and determine the necessary capital to launch your business successfully.

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2. Determine Financing Requirements & Strategy

Sometimes, people don’t have enough money to start their own business. So, they might need to ask for help from others to get the initial investment. 

For your dental clinic, you may evaluate your current monetary position and determine how much startup capital you’ll require to fund your business. Also, assess various financing options and develop a clear strategy to secure funding.

Here are a few funding options you may consider:

  • Traditional bank loans
  • Small Business Administration (SBA) loans
  • Private investors or partnerships
  • Crowdfunding 
  • Venture Capital (VC) firms
  • Government grants or subsidies

For each option, you have to evaluate the terms, interest rates, and repayment methods. This will let you devise a financing strategy that aligns with your investment goals and risk tolerance.

Then, you can decide which funding option is the most appropriate for your dental practice.

Furthermore, while seeking credit from banks or investors, you’ll need a professional document that projects how your dental financial modeling works. It will assist potential lenders to have a better idea of your business.

3. Understand Your Business Model

Developing a scalable business model is a crucial aspect of a financial plan. This is something you have to decide before you start running your business.

It is a strategic framework that defines how you generate income, manage expenses, and reach your financial objectives.

Here is a list of different business models for your dental clinic:

  • Solo practitioner
  • Group practice
  • Specialty clinic (including orthodontics, periodontics, oral surgery)

While deciding on any of the above models, you’ll need to understand their financial considerations, including staffing needs, revenue potential, operating costs, and scalability.

This will help you make well-informed decisions and choose the model that aligns with your practice goals, expertise, and patient needs.

4. Identify Revenue Streams

Identifying your business revenue streams is an essential part of maximizing profitability. So, try to diversify your income sources beyond dental services and increase patient satisfaction.

It will help potential investors or lenders determine how much revenue your business intends to generate over the next few years.

For instance, you may include the following revenue streams in your dental clinic financial projections:

  • Dental services
  • Specialty services
  • Membership programs
  • Sales of dental or ancillary products
  • Patient financing options

Doing so will mitigate financial troubles, improve patient loyalty, and optimize revenue generation possibilities.

Well, using Upmetrics could be a great help here. It will not just calculate financial projections but also help you identify relevant revenue streams.

For better understanding, you may consider the following example prepared using Upmetrics:

Furthermore, it allows you to make informed decisions about your revenue by using different ways to forecast income streams, such as unit sales, the charge per service, recurring/hourly charges, or fixed amounts.

So, this can be an effective and accurate way of estimating your income potential.

5. Market Analysis and Pre-Assumptions

A successful business requires a comprehensive market analysis to gain valuable insights into the local business landscape.

While writing a dental business plan, you’ve already conducted thorough market research and had a better understanding of the target market, patient preferences, industry trends, and competitors.

So, it’s time to use that knowledge to prepare a financial forecast and make realistic assumptions about the sales volume, treatment prices, resource allocation, and operating expenses.

Here are a few key components that you should include in your plan:

Pricing Strategy

When it comes to devising a pricing strategy, there’s no bound law. Yet, you’ll need to analyze a few factors, such as your treatment approach, patient demographics, market demand, and local competition to develop optimal pricing.

You may conduct a competitive market analysis to comprehend the general market prices and set competitive yet profitable pricing for your dental services.

Remember, your prices should enhance the value of your dental practice and still help you generate sufficient returns on your investment.

Sales Forecast

A sales forecast is a primary element of any business, as sales are the very basis for a company’s profit and growth.

It helps you estimate the future patient volume of your dental business based on market demand, pricing strategy, referral connections, or other promotional efforts.

You can analyze historical data and industry trends to predict future revenue streams and rectify resource allocation or appointment scheduling.

Also, utilize your marketing efforts and pricing strategy to forecast the patient number you expect within a specific timeframe.

Business Expenses

Generally, business expenses are operating costs or day-to-day expenses that will keep your business running smoothly.

For your dental clinic, you may conduct a detailed analysis of your ongoing expenses, including rent, utilities, supplies, staff overheads, or dental equipment maintenance.

In addition to that, you may consider a few factors in fixed or variable costs to ensure precise financial forecasts and sustainable dental operations.

Here, you should note one thing—you must account for probable cost overruns or unexpected expenses during business operations. So, be conservative in your financial projections.

6. Make Financial Projections

If you want to attract investors, let the numbers do the talking. This is so because potential investors or stakeholders will look at the financial reports once and decide whether or not to invest in your business.

So, ensure that your key reports provide a clear picture of the dental practice’s financial health and viability.

Here’s a list of several financial statements and analyses you should incorporate into your projections:

Cash flow statement

A cash flow statement helps you track the cash flow in and out of your dental clinic over a specific timeframe, generally monthly, quarterly, or annually.

It gives a detailed explanation of how much cash your business brings in, pays out, and ends with the cash balance. Typically, it’s an illustration of how well your business is generating cash.

You may take into account the cash flows related to rent, utilities, staff salaries, dental equipment, facility renovations, debt repayments, borrowing, or equity transactions.

Be realistic about your financial assumptions and measure your business’s liquidity, capability to meet financial obligations, and sufficiency of cash flow to fund future investments and expense outlays.

Balance sheet

A balance sheet provides a quick overview of your business’s financial position at a specific time.

It clearly demonstrates what you own, what you owe to vendors or other debtors, and what’s left over for you. After all, it has three main elements:

  • Assets: Cash, dental equipment, supplies/materials, and accounts receivable
  • Liabilities: Debts, loan repayments, taxes, and accounts payable
  • Equity: Owners’ equity & other investments, stock proceeds, and retained earnings

Ideally, it is formulated as, assets = liabilities + equity

By looking at your balance sheet, anyone can get the exact idea of how financially stable your business is, how much cash you hold, and where your money is tied up.

Income statement

The income statement is also known as a profit and loss statement(P&L), explaining how your business made a profit or incurred a loss over a specific period, typically monthly, quarterly, or annually.

Depending on the structure and type of your business, consider adding these factors—revenue or sales, operating expenses, and gross margin to your profit and loss statement.

You may calculate the gross margin by subtracting the cost of sales or COGS from revenue. It enables you to determine your business’s efficiency in utilizing resources.

Further, the P&L statement should also include operating income, which is equivalent to EBITDA. And the net income is the ultimate goal of any business, found at the end by deducting the operational expenses from EBITDA.

Overall, the income statement helps you gauge your business’s profitability, financial performance, and feasibility in the long run.

Break-even Analysis

The break-even analysis allows you to determine the point at which your business’s total revenue matches its total expenses, causing no profit or loss.

It helps you evaluate the minimum patient volume needed to cover your dental practice’s fixed and variable costs.

This analysis provides valuable insights into your financial sustainability and helps you evaluate the effect of changes in pricing, patient volume, or costs.

7. Test Assumptions and Scenario Analysis

As your entire plan is prepared based on assumptions, you’ll need to regularly review and stress-test your financial projections to check their relevance with market realities and business performance.

In this stage, you may consider various “what-if” situations and think about scenarios where things go well or don’t.

For instance, you’ll need to consider the changes in patient volume, pricing, expenses, or market situation that affect your financial projections.

By performing test assumptions and sensitivity analysis, you can adjust your strategies accordingly to mitigate risks, optimize returns, and make well-informed business decisions.

8. Monitor and Update Your Plan

Once your plan is ready, continuously evaluate and monitor your dental clinic’s financial performance closely against your financial projections and key performance indicators(KPIs).

You can compare the actual financial results with the projected income streams, expenses, and ROI to take note of any variances or deviations from the plan.

If some factors are remarkably different from projections, recognize the causes behind them. This will help you understand which areas need improvement and which works as anticipated.

Also, review and update your strategies accordingly to optimize financial results and achieve long-term success.

Now that you know how to create a solid dental practice financial plan, it’s time to explore an example for easy understanding.

Dental Practice Financial Plan Example

Creating a dental practice financial plan from scratch can be a daunting task, right? But not to worry; we’re here to help you with a realistic financial plan example prepared using Upmetrics.

It includes all the key elements of the dental clinic’s financial projection, including the sales forecast, income statement, balance sheet, cash flow statement, and break-even point, streamlining your planning process and helping you get started.

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Start Preparing Your Dental Practice Financial Plan

And that’s a wrap—we’ve discussed all the fundamental aspects of financial planning. So, it’s time to put that knowledge into action.

But if you still feel swamped by the thought of creating a financial plan, don’t worry. We’ve got you covered.

Whether you’re a beginner or an experienced entrepreneur, our financial forecasting software can be your savior here, making your process a breeze. You’ll need to simply enter the projected assumptions and let us figure out the rest.

So, what are you waiting for? It’s time to start planning for your dental practice venture!

Frequently Asked Questions

About the Author


Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more


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