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Writing a business plan?

If you are a personal trainer or want to become one, chances are that you’d want to start your own business at some point in your career.

Having your business gives you autonomy and lets you work with clients you’d want to work with. It also helps your day become more flexible.

A personal trainer business plan can help you work through every aspect of your business.

If you are planning to be a personal trainer, the first thing you will need is a business plan. Use our sample personal trainer business plan created using Upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan, spend as much time as you can reading through some examples of the gym and fitness-related business plans.

Industry Overview

The personal trainer industry stood at a market size of 12.9 billion dollars in 2021 and isn’t about to slow down any time soon.

The increase in demand for personal trainers is due to the increasing number of people who prefer to work out at home.

Also, with the pandemic and social distancing norms, people working out at home with personal trainers has only increased.

And although it might seem relatively simple to start working as a trainer, you need to keep multiple things in mind to have a stable source of income.

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Things to Consider Before Writing a Personal Trainer Business Plan

Do your research

Research is an extremely important aspect of starting any business. It helps you understand what you are getting yourself into. It helps you understand every aspect of your data better and make better strategic decisions as per the same.

Hence, conducting market research before getting started is important.

Know your target market

Knowing what your customers want, who they are, what influences their decision, how they do they avail services, and even what social media sites they use the most is important to serve your target audience better.

Hence, try to know as much as possible before getting started. It helps you have an edge over everyone else.

Decide upon a business structure

You could either set up a facility or start providing services at your client’s home, but having a business structure is essential. Your business structure would decide the amount you pay in taxes, the paperwork you’ll have to do, as well as the liability on your personal assets.

Look into all options you have and pick the structure that fits your business needs the best.

Pick the type of services you’ll provide

You can either provide services from a facility, at home, or even through online mediums now. Consider what fits your client’s and business needs the best before picking the type of your services.

Each type of service has its pros and cons. Hence, it is important to consider what type of services you should go for before getting started.

Write Your Business Plan

Having a business is in no way a cakewalk. From managing your finances to promoting your services you’ll need a plan for everything.

Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this personal trainer business plan example for you to get a good idea about how a perfect personal trainer business should look like and what details you will need to include in your stunning business plan.

Personal Trainer Business Plan Outline

This is the standard personal trainer business plan outline which will cover all important sections that you should include in your business plan.

  • Executive summary
    • Market Validation
    • Objectives
      • Short-Term (1 -3 Years)
      • Long Term (3-5 years)
    • Mission statement
    • Keys to success
    • Financial Highlights
      • Fitjets – 3-Year Financial Highlights
  • Business Overview
    • Company Ownership/Legal Entity
    • Location
    • Interior Operating Facilities
    • Hours of Operation
    • Startup summary
  • Products & Services
    • Services
      • Exercise Instruction and Demonstration
      • Fitness Consultation
      • Planning & Monitoring Exercise Programs
      • Planning & Monitoring Nutrition Programs
    • Customer Service
  • Market Analysis
    • US Fitness Market Size
    • Market Trends
    • Online Fitness Market Trends
    • Target market
      • Fitjets Market Distribution
      • Comparison Table
      • Competitive Advantage
  • SWOT analysis
  • Strategy & Implementation
    • Distribution Strategy
      • Marketing and Promotion Programs
    • Positioning Statement
    • Sales strategy
      • Marketing Channels
    • Pricing strategy
  • Operational Plan
    • Organization chart
    • Management Team
    • Personnel Plan
      • Hiring plan
      • Jane Doe
      • John Doe
    • Milestones
      • Fitjets
  • Financial plan
    • Important Assumptions
    • Brake-even Analysis
    • Projected Profit and Loss
      • Profit Yearly
      • Gross Margin Yearly
    • Projected Cash Flow
    • Projected Balance Sheet
    • Business Ratios

After getting started with Upmetrics, you can copy this personal trainer business plan example into your business plan and modify the required information and download your personal trainer business plan pdf or doc file. It’s the fastest and easiest way to start writing your business plan.

The Quickest Way to turn a Business Idea into a Business Plan

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Download a sample personal trainer business plan

Need help writing your business plan from scratch? Here you go; download our free personal trainer business plan pdf to start.

It’s a modern business plan template specifically designed for your personal trainer business. Use the example business plan as a guide for writing your own.

About the Author


Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more


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