Real estate has been one of the fastest-growing industries in recent times. So, if considering starting a real estate investment business—this is the right time.
Whether you’re a seasoned investor to get into real estate or a rookie aiming to set your foot in this rapidly growing market, you need a solid business plan to make your real estate investing business a runaway success.
Need assistance writing your business plan? Worry not.
We have prepared a real estate investment business plan template to help you get started.
Let’s cut to the chase: download this template, follow step-by-step instructions, and finish the first draft of your plan.
recognize opportunities and deal with challenges in an effective way. It’ll also help you devise an investment strategy that brings you maximum returns.
Real Estate Industry Overview 2023
Here is an overview of the current state of the real estate industry in 2023:
-
Market size and growth potential:
The US real estate market is projected to reach $113.60 trillion in value in 2023, and it is expected to grow by 4.70% between 2023 and 2028.
-
Employment scenario:
According to IBIS World, there are over 3,940,656 employees working in real estate in the US in 2023.
-
Key players:
Brookfield Asset Management Inc., ATC IP LLC, Prologies Inc., SIMON PROPERTY GROUP, L.P., Coldwell Banker, RE/MAX, LLC., Keller Williams Realty, Inc., CBRE Group, Inc., Colliers.
Say goodbye to boring templates
Build your business plan faster and easier with AI
Plans starting from $7/month
Things to Consider Before Writing a Real Estate Investment Business Plan
Select the right property location
Selecting the right location to invest in is one of the primary requirements for a real estate business’s success. You should select the location based on what is the potential of infrastructural development in the area. Is it a preferable location for commercialization and urbanization or not? You should always keep these things in mind to ensure the maximum possible returns on your investment.
Know the purpose of your investment
Knowing what you want by investing in real estate is the first step toward making a proper plan. After all, a proper purpose gives you a well-defined goal to work towards and makes it easier to decide what steps you’ll need to take. Hence, decide why you want to invest in real estate. Whether it is for primary income, secondary income, planning for the future, etc.
Do your research
Research is essential if you want to thrive in the real estate business. Doing your research helps you understand what you are getting yourself into and how your different decisions can impact your business. It also helps you make a better and more fact-based plan.
Know all of your options
Although a lot of people go for long-term investments, it might not be the right thing depending on various factors. But that doesn’t mean that you have to give up on your idea of real estate investment. You can simply look into the other options like real investment trust, real investment company stocks, and so on and pick the option that works for you.
How Can a Real Estate Investment Business Plan Help You?
You may want to start investing as soon as possible, after all, investments take time to grow, right? But just like a stitch in time saves nine, a real estate investment business plan can help your investment business prosper in the future even if it seems time-consuming at the moment.
It can help you design a proper business model and formulate a great business growth strategy. Moreover, it can also help you track your progress along the way.
All in all, it can make your investments way smoother than going about without a business plan.
Chalking out Your Business Plan
The real estate sector is one of the most profitable sectors to invest in. Many investors swear by it as a bankable source of secondary income.
Not just that, the real estate investment market increased from 9.6 trillion dollars in 2019 to 10.5 trillion dollars in 2020. Although it may take time, investment in the housing market can help your money grow.
And though the above information invests in the real estate sector as a rosy prospect, it can go horribly wrong without a proper business plan and investment strategy.
Read on to find out what a business plan can do for your investment business.
Real estate investment business plan outline
This is the standard real estate investment business plan outline which will cover all important sections that you should include in your business plan.
- Executive Summary
- Purpose of the Plan
- Introduction
- The Problem
- The Solution
- Market Opportunity
- A fundamental change in the US housing market
- All three legs of the apartment investment stool are in place
- Weak Housing Market
- Competitive Advantage
- Business Model
- Growth Opportunity
- Corporate Structure Overview
- Financial Projections
- Net Profit
- Financial Need and Use of Funds
- Source and Use of Funds
- Return on Investment
- Business Description
- Mission Statement
- Business Objectives
- Organization
- Legal Structure
- Company Ownership
- Location and Premises
- Intellectual Property
- The Business Concept and Revenue Model
- The Business Concept
- CREI Business Model
- Revenue Model
- Revenue Projections
- Investment Details
- The Amount of Investment Funds Requested
- Business Benefits
- Investment Repayments
- The Business Concept
- Market Analysis
- Apartment Rental – Industry Overview – Market Trends
- Good Investment Trends in Apartment Rentals
- Rent Spikes Coming For a Good Investment in Apartment Buildings
- Apartments Continue as Good Investment Through 2012 and Beyond
- Apartment Buildings Going From Good Investment to Great
- Filling Basic Needs Makes for a Good Investment
- More Americans renting by choice
- The Apartment Building Investment Triple Opportunity Is Right Now
- Internet Trends
- Internet Growth Allows Renters to Locate Good Apartments
- Industry Participants and Competitive Analysis
- Industry Participants
- Competitive Advantages
- Apartment Rental – Industry Overview – Market Trends
- Growth Strategy
- Strategic Initiatives?
- Brand Strategy
- Marketing Strategy
- Provide Individuals, Families, and Businesses with Quality Rental Properties at an Affordable Price.
- Positioning Statement
- Pricing Strategy
- Sales Strategy
- Sales Forecast
- Sales Programs
- Strategic Alliances
- Milestones
- Web Plan
- Web Marketing Strategy
- Social networking websites
- Email campaigns
- SEO (Search Engine Optimization) PPC
- Banner advertisements
- Search Engine Optimization
- Web Marketing Strategy
- Management Summary
- John Doe
- Jane Doe
- Thomas Doe
- Organizational Structure
- People
- SWOT Analysis
- Financial Plan
- Key Assumptions
- Key Financial Indicators
- Explanation of Break-even Analysis
- Business Ratios
- Long-term Plan and Financial Highlights
- Projected Income Statement
- Projected Cash Flow
- Projected Balance Sheet
How to Write a Real Estate Investment Business Plan?
A real estate investment business plan consists of several key areas that must be included in it and add things that would be unique to you and your business.
Also, there are several ways in which you can write a business plan including online business plan software and pre-designed templates. You can choose the method that works best for your individual needs.
What to Include in a Real Estate Investment Business Plan?
Although a business plan should be customized as per the needs of an individual and market situation, there are certain areas that every real estate investment business plan must include.
They are as follows:
1. Executive Summary
The executive summary section is the first and foremost section of your business plan. It consists of what your entire business stands for. It focuses on everything ranging from opportunities and threats, competitive advantages your business has, the structure of the current market as well as the financial needs of the business.
Most importantly for a real estate investment business plan, it would also consist of the prospective return of investment one can expect from the business as well as the expected duration of time for that growth to happen.
2. Business Concept and Revenue Model
This section would include the type of investment concept and revenue model you plan on following with your business. So, before writing this section it is a good practice to analyze the current trends in the market as well as your own finances, to find the concept that fits the best for you in the current market situation.
In this section, you can also include methods of tracking the progress of your investments.
3. Market Analysis
Whenever one starts a new business it is mandatory to carry out market analysis to flourish in it. It not only helps you in understanding the market, but it also helps you in choosing the right strategy for your own business.
For example, in the US rent spikes and increasing demand for rental accommodations make the rent department an extremely profitable segment in the real estate market. A thorough analysis of the market can thus help you choose the most favorable market segment as well as the best locality to invest in.
4. Growth Strategy
In this section, you should include the milestones you plan on having for your investment business. It helps you set well-defined tasks to achieve those milestones and keeps you motivated while doing the same. Also, with the help of milestones, you can always pinpoint when and where you are going wrong and need a shift in direction.
5. Web Plan
Having a web presence can be immensely helpful in building your network and reaching out to potential partners and organizations that can help you grow.
For building an online presence you can use various tools like social media, email marketing, optimized web pages, etc.
6. Management Summary
This segment includes information regarding the roles and responsibilities of the people in your business. The people in your business are a major aspect that decides its success or downfall, therefore a thorough detail of their work and progress is an essential part of your business plan.
7. SWOT Analysis
Carrying out a SWOT analysis before writing your business plan can make the process faster, easier, and way more well-defined. Hence, including it in your business plan is always a good idea.
8. Financial analysis
Even though financial analysis is crucial for any business, it is especially important for investment businesses. In this section, you can include the time required to reach the break-even point, the projected growth of your business, long-term finances as well and strategies to deal with potential changes in the market.
Download a sample real estate investment business plan
Need help writing your business plan from scratch? Here you go; download our free real estate investment business plan pdf to start.
It’s a modern business plan template specifically designed for your real estate investment. Use the example business plan as a guide for writing your own.
The Quickest Way to turn a Business Idea into a Business Plan
Fill-in-the-blanks and automatic financials make it easy.
Write your business plan with Upmetrics
Using a business planning app like Upmetrics is the best way to draft your business plan. This incredible tool comes with step-by-step instructions and a library of 400+ customizable business plan templates to help you get started.
So what are you waiting for? Download your example and draft a perfect business plan.
