Business Plan..

If you are the designated chef for most of the parties and events, your friends and family never get tired of praising your culinary skills, chances are that you might have thought of starting a catering business.

And you might be on the right track as the catering industry is one of the fastest-growing ones. It stood at a market size of 11.59 billion dollars in 2021 and is picking up pace after the COVID-19 pandemic.

But again, why isn’t every catering business successful? What differentiates a failed catering business from a highly successful one? The answer is a well-written business plan.

And if you want to know how a business plan can help your catering business and more importantly, how to write one, read on.

How can a catering business plan help you?

The catering business is one of the most rewarding careers as it not only lets you pursue your passion, it has the potential to grow into a huge business by size and volume if planned properly.

A business plan is helpful for a catering business because along with great cooking skills, great management skills are an integral part of a successful catering business.

A business plan can help you conduct your daily business activities without chaos, have good finances, help you in finding your desired customers, and in making your unique business idea a marketable one.

If the above benefits sound good, let’s discuss how to write a catering business plan.

Preview our Kidz Cater - Catering business plan example, Let's start writing your own business plan.It's easy and fun with Upmetrics.

Catering Business Plan Outline

This is the standard catering business plan outline which will cover all important sections that you should include in your business plan.

  • Executive Summary
    • Mission
    • Keys to Success
    • Objectives
    • Management Team
      • John Doe
    • Financial Summary
  • About Kidz Cater
    • Legal Entity
    • Management Team
      • John Doe
    • Locations and Facilities
    • Milestones
    • Facility Design
  • Products & Services
    • Food Product Descriptions
      • Boxed lunches
      • Buffet style lunches
    • Alternative Providers
    • Sourcing
    • Technology
    • Future Products
  • Market & Customer Analysis
    • Market Segmentation
      • Internal Bright Future Customers
      • Nonprofit External Customers
      • For-profit External Customers
    • Market Analysis
    • Target Market Segment Strategy
      • Market Trends
      • Market Growth
    • Value Proposition
    • Competitive Edge
    • Marketing Strategy
      • Distribution Strategy
      • Marketing Programs
      • Pricing Strategy
      • Promotion Strategy
    • Competitive Analysis
      • Competitors
      • Of Grape & Grain
      • Cravings Fine Foods
      • Ariana's Deli
      • Fettuccini and Co
      • Napoli Restaurant
      • Brindiamo Catering
      • Wild Duck Brewery
      • Oregon Electric Station
      • Local and national grocery stores chains
      • Local and national sandwich fast-food chains
    • Strategic Alliances
  • Operations
    • Organizational Structure
    • Management Team
      • John Doe
      • Jane Doe
    • Management Team Gaps
    • Personnel Plan
  • Financial Plan
    • Important Assumptions
      • Other General Assumptions
    • Fundraising Strategy
    • Fundraising Programs
    • Funding Forecast
    • Start-up Summary
    • Income Statement (5 Year Projections)
    • Balance Sheet (5 Year Projections)
    • Cash Flow (5 Year Projections)
Use this sample plan as your guideline and start editing it right away. It's easy and fun with Upmetrics.

After getting started with upmetrics, you can copy this catering business plan example into your business plan and modify the required information and download your catering business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.

How to write a catering business plan?

A good catering business plan consists of a clear description of your business’s functioning, your target market, the services you offer, the size of your company, a pricing strategy, and a well-designed employee management system.

Now you might wonder, where to start from, how to go about writing a plan from scratch, and most importantly how to know if you have written a good one?

Well, you need not worry. You can easily write a well-rounded business plan either through a pre-designed template or through an online business plan software. Moreover, an online business plan software can help you write a flexible business plan that grows alongside your business.

What to include in a catering business plan?

Although your plan would keep changing as your business grows, here are a few key sections that would form the foundation of your business plan:

1. Executive summary

This executive summary section would be the first one on your plan. It provides a summary of all that your business stands for. It can be divided into the following subsections:

  • Objectives: This segment would consist of the chief objectives of your company. What it aims to achieve, who it wants to serve and where it wants to reach.
  • Mission: This segment includes the mission statement of your business, it basically consists of what market gap do you plan on filling with your business.
  • Financial Summary: This segment would give a summary of the past and present condition of your finances as well as projected gains of your business.

A clear executive summary can come in handy if you need funding.

2. Operational Strategy

The operational strategy section helps you plan how to work towards achieving your business goals. It can be divided into the following subsections:

  • Day to day activities- In this segment you’ll write an overview of the best way of carrying out your business from onboarding clients to fulfilling the services.
  • Long-term goals- This section would consist of long-term goals like serving a certain number of clients, growing your business to a certain size, and expanding to a certain number of branches, etc.

A good operational strategy would make your business activities less chaotic and prevent them from being all over the place.

3. Market Analysis

In this segment you’ll write down every single detail you can find out about the market. It would include the following segments:

  • Market trends: Knowing about all the prevailing market trends can help you design a plan that would change as per the evolving market, and also help you maintain the foundation your company stands on. It would also give you an overview of what your competitors are doing.
  • Target Market: This segment would describe everything about your target market. The locations they prefer, the kind of cuisines they are into, how and when they procure catering services, etc.

This segment helps you understand what you are getting yourself into.

4. Services

This section consists of a detailed description of the services you offer. For example, the events you cater to, the volume of people you can serve, the food options your services have, what additional services you offer, etc.

This segment helps your target audience understand your services better, it helps them in deciding whether you are the right fit for them or not. So, make sure you describe your services in a clear and precise manner.

5. Financial Plan

The financial plan segment includes everything starting from the funds you need to start your business, the funds you need for procuring supplies and employing people, the projected cash flow of your business, expected profit and loss of your business, pricing strategy, etc.

Catering business plan summary

All in all a good business plan helps you understand everything about your business better. It helps you run a company that focuses equally on all the aspects of a business and has the least possible number of angry and disappointed customers.

Moreover, it also helps you in setting a realistic goal and in devising strategies that would help you in achieving it. So what are you waiting for! If you want to start a catering business go ahead and start planning. 


Customize your Business Plan

All businesses are different. So, don't hesitate to customize your business plan according to your requirements. Even though our sample business plans aim to help you create the perfect presentation for your clients and investors, it is finally up to you to decide how you're going to present your ideas in the best light.

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