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If organizing is your forte, and you can come up with ideas that are both creative and functional, event planning might be the right career for you.

And although most people start out by working under someone, everyone dreams of owning their event planning company. And if you are about to go ahead and start yours, wait a moment.

Because although you might have sufficient knowledge for planning events, you need one more thing to turn it into a business. And that is a business plan.

Yes, you read it right. A business plan can be of great help while starting your event planning business. It can take your business to lengths and depths, and solve all of your business problems.

So, if you are ready to start your event planning business, read on to find out all about an event management business plan. 

How can an event planning business plan help you?

We all know that an event planning company’s success depends highly upon an organization. Be it while planning events or while carrying out other activities like budgeting and marketing.

A business plan can help you achieve just that. It can improve your efficiency, give you well-defined goals to follow, and improve your overall management.

Apart from that, planning your business gives you a good knowledge of the market structure and functioning.

Also, planning your business in its initial stages takes the tedious tasks of running a business out of the way, and lets you focus on what you are passionate about. 

Preview our Eventel - event planning business plan example, Let's start writing your own business plan.It's easy and fun with Upmetrics.

Event Planning Business Plan Outline

This is the standard event planning business plan outline which will cover all important sections that you should include in your business plan.

  • Executive Summary
    • Business Overview
    • Objectives
    • Management
      • John Doe
    • Mission
    • Keys to Success
    • Financial Highlight
      • Net Income & Gross Margin
  • Business Summary
    • About Business
    • Business Ownership
    • Start-up Summary
      • Startup Expense
      • Startup Assets
      • Funding
    • Location
    • Office Design
  • Products and Services
    • Products and Services
      • Party Pack
      • Step-by-Step Guides
      • Event Planning Software
      • Resources Manual
      • Event Planners Training Institute
    • Competitive Comparison
  • Market Analysis
    • Market Segmentation
      • Private Organizations and Businesses
      • Public Organizations
      • Age Breakdowns
    • Customer Segmentation
    • Target Market Segment Strategy
    • Service Business Analysis
      • Hotels and Conference Centers
      • Other Event Planners
      • Employees or Persons wishing to do it themselves
  • Marketing and Sales
    • Marketing and Competition
    • Sales Strategy
      • Private and Public Organizations
      • Individuals
    • Sales Forecast
      • Sales
  • Management and Operations
    • Management Summary
    • Organizational Structure
    • Personnel Plan
  • Financial Plan
    • Financial Plan
    • Important Assumptions
      • General Assumptions
    • Key Financial Indicators
      • Benchmark
    • Break-even Analysis
    • Income Statement (5 Year Projections)
    • Balance Sheet (5 Year Projections)
    • Cash Flow Statement (5 Year projections)
Use this sample plan as your guideline and start editing it right away. It's easy and fun with Upmetrics.

After getting started with upmetrics, you can copy this event planning business plan example into your business plan and modify the required information and download your event planning business plan pdf and doc file. It's the fastest and easiest way to start writing your business plan.

How to write an event planning business plan?

This segment brings us to the main point of this article. How can you, as an event planner, write a business plan? And what to include in a good event planning business plan? 

Well, you can either seek professional help for writing a business plan, write it through a premade template, or through an online business plan software. An online business plan software can help you in writing a flexible business plan, anywhere and at any time.

What to include in an event planning business plan?

An event planning business plan consists of several key aspects. You can include the following sections to write a business plan that works:

1. Executive Summary

This is the first and foremost section of your business plan. It consists of a clear and precise summary of all your business stands for. It is mainly written for summing up your business idea and for acquiring funding.

For example, as an event management company, you can include your business idea, a summary of your past projects, your marketing strategy, and your financial history.

2. Products and services

In this product and services section, you can include the details about your services. Write down everything ranging from your target market to the solutions your services offer and the market gap it fulfills.

For example, as an event management company, you can note down the size and type of events you cater to. Also, about the variety of services you offer.

3. Market Analysis

The market analysis section will include everything you know and can find about the market you are trying to get into.

Write down everything from market trends, segmentation, ways of reaching out to your customers to everything about your competitors like competitive analysis, your USP, etc.

For example, you can note down the strategies your direct and indirect competitors are using, branding strategies like customer reviews and website plans, etc.

4. Management and operational structure

In this segment, you can include everything about your team. And also about your daily business activities and long-term goals. Planning this aspect removes chaos and hassles from your firm’s functioning.

For example, you can include who is responsible for onboarding clients, who is responsible for overlooking the preparations of the event, who is responsible for budgeting, and who is responsible for marketing in the first half of this section.

You can include a progress tracking system as well as an operational strategy and milestones in the second half of this section.

5. Financial Plan

A financial plan is very important for any organization or firm. Planning your finances in the initial stages can save you from a lot of struggles later on. A financial plan includes the past and the present state of your finances. Also, include the projected cash flow and profits.

For example, you can include the expenses you would incur while starting your firm and organizing your first event. And the sources you have for funding are the same. 

You can also include the profit forecast as well as what amount of profits your company needs to make to survive and thrive in the market.

Event planning business plan summary

In conclusion, an event planning business can thrive if you work according to a proper business plan.

Also, a well-written plan would take care of everything ranging from the daily activities of your firm to its finances. Hence, you can channel all of your energies towards your passion.

It is crucial for an event management company to be well managed internally, for it to manage all of its events well.

So, go ahead and plan all the events you want to, but before that don’t forget to write your business plan.

 

Customize your Business Plan

All businesses are different. So, don't hesitate to customize your business plan according to your requirements. Even though our sample business plans aim to help you create the perfect presentation for your clients and investors, it is finally up to you to decide how you're going to present your ideas in the best light.

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Our upmetrics business plan software can help you to customize your business plan and provides you a step-by-step guide to write your business plan. You can save your plan online and update it any time, or download it as a PDF or DOC file. You can share business plan online with investors or any other important person with upmetrics easily.

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