In the modern world, it’s hard to find someone without a smartphone or who has a smartphone but without any mobile applications installed.

As long as smartphones and tablets are increasing in numbers, the mobile app development industry will continue to grow, in terms of revenue and jobs.

Revenues from mobile applications are constantly growing. According to the reports, the iOS App Store has more than 2.22 million applications and the Google Play Store has more than 3.48 million and thousands of new applications go live every day.

If you would like to join this beneficial industry, and already have a great app idea, it’s time to take the next step towards your goals and convert your idea into a perfect business plan.

But first, let’s clarify why you actually need a brilliant business plan for an app?

Statistics show there are a huge number of mobile applications these days and considering that in each application category there are hundreds of almost identical applications, you must attract users so they’ll use your application.

Recent reports show that creating a business plan will take you closer to your goals and success.

Entrepreneurs with a business plan are more likely to grow their company and increase their revenue than those without a plan.

Also, most investors believe planning is the best way to secure loans and investments.

In a startup journey, it’s difficult not to miss the essential things. Every day you, as a startup owner, will face new problems and challenges. But a set of summary points on your business plan will act as a quick reminder of why you started it and where it should take you.

A business plan is a guide that turns your ideas into action and will be your roadmap on your business journey.

Usually, there are two reasons why mobile app startups write a business plan:

  1. To attract funding
  2. To attract founders

The content of the business plan for a startup depends on the startup’s main goal.

To attract founders, it’s enough to create a business model canvas — a more flexible model of the traditional business plan that can easily adapt to iterations that are characteristic of technology startups.

Mobile App Business Plan Outline

This is a standard mobile app business plan outline that includes the following sections:

  • Executive summary
    • Summary
    • Unique value proposition (UVP)
    • Targets / Objectives
  • Problem Analysis
  • Solution
  • Company
    • Company overview
    • Company history
    • Management Team
  • Market Analysis
    • Market forecasts
    • SWOT analysis
  • Marketing Strategy
    • Target market
    • Competitor analysis
    • Create a landing page
    • App rating
    • Product growth
  • Financials
    • Startup costs
    • Revenue models
    • Funding required

After getting started with Upmetrics, you can copy this sample mobile app business plan into your business plan and modify the required information and download your mobile app business plan pdf or doc file. It’s the fastest and easiest way to start writing your business plan.

Business Planning Resources

We have plenty of free business planning resources available to help you with your planning. You can download our resources to learn all about business planning.

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DISCLAIMER: The business plans, templates, and articles contained on are not to be considered as legal advice. All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.

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