Mobile App Business Plan [2020 Updated]

In the modern world, it’s hard to find someone without a smartphone or who has a smartphone but without any mobile applications installed.

As long as smartphones and tablets are increasing in numbers, the mobile app development industry will continue to grow, in terms of revenue and jobs.

Revenues from mobile applications are constantly growing. According to the reports, the iOS App Store has more than 1.85 million applications and the Google Play Store has more than 2.56 million and thousands of new applications go live every day.

If you would like to join this beneficial industry, and already have a great app idea, it’s time to take the next step towards your goals and bring into being a great app business plan.

Preview our mobile app business plan template and let's get started to create your stunning business plan for your mobile app in no time.

But first, let’s clarify why you actually need a brilliant business plan for an app?

Statistics show there are a huge number of mobile applications these days and considering that in each application category there are hundreds of almost identical applications, you must attract users so they’ll use your application.

Recent reports show that creating a business plan will take you closer to your goals and success. Entrepreneurs with broad business plans are more likely to grow their company and increase their revenue than those without a plan.

Planning is the best way to secure loans and investments.

Preview our mobile app business plan template and let's get started to create your stunning business plan for your mobile app in no time.

In a startup journey, it’s difficult not to miss the essential things. Every day you, as a startup owner, will face new problems and challenges. But a set of summary points on your plan will act as a quick reminder of why you started it and where it should take you.

A business plan is a guide that turns your ideas into action and will be your roadmap on your business journey.

Usually, there are two reasons why mobile app startups write a business plan:

  1. To attract funding
  2. To attract founders

The content of the business plan for a startup depends on the startup’s main goal.

To attract founders, it’s enough to create a business model canvas — a more flexible model of the traditional business plan that can easily adapt to iterations that are characteristic of technology startups.

We’ll consider the business plan as a tool that will help you get funding and monetize your mobile application ideas. We’ll also give advice on all possible aspects of a business plan for launching a mobile application.

The cost of writing a business plan will be related to the costs that are required to launch the project. In order to save money, you can use sample business plan templates.

In this mobile app business plan template, we focus on creating a business plan for your mobile app startup.

Once you write your business plan, it is also important to update it regularly. World is changing fast and people may face any unexpected crisis like COVID-19. If such a thing happens you must have plan B for your marketing strategy and sales strategy.

Mobile App Business Plan Template Outline

This mobile app business plan template includes the following sections:

  • Executive summary
    • Summary
    • Unique value proposition (UVP)
    • Targets / Objectives
  • Problem Analysis
  • Solution
  • Company
    • Company overview
    • Company history
    • Management Team
  • Market Analysis
    • Market forecasts
    • SWOT analysis
  • Marketing Strategy
    • Target market
    • Competitor analysis
    • Create a landing page
    • App rating
    • Product growth
  • Financials
    • Startup costs
    • Revenue models
    • Funding required

Your mission should be to create a reliable and stable mobile application for enterprises, individuals, and non-profit organizations. In this case, your application will be able to compete with others.

After getting started with upmetrics, you can copy this mobile app business plan template into your business plan and modify the required information and download your mobile app business plan pdf. It's the fastest and easiest way to start writing your business plan.

Customize your Business Plan

All businesses are different. So, don't hesitate to customize your business plan according to your requirements. Even though our sample business plans aim to help you create the perfect presentation for your clients and investors, it is finally up to you to decide how you're going to present your ideas in the best light.

Business Plan Software

The Upmetrics business plan software can help you to customize your business plan and provides you a step-by-step guide to write your business plan. You can save your plan online and update it any time, or download it as a PDF or DOC file. You can share business plan online with investors or any other important person with upmetrics easily.

Checkout full business plan template preview
built with upmetrics business plan builder
Business Plan Template
DISCLAIMER: The business plans, templates, and articles contained on are not to be considered as legal advice. All content is for informational purposes, and upmetrics makes no claim as to accuracy, legality or suitability. The site owner shall not be held liable for any errors, omissions or for damages of any kind.
Reach Your Goals with Strategic Planning

We're helping entrepreneurs to succeed everywhere. Create an account and let's get started.

No Risk - Cancel at Any Time - 15 Day Money Back Guarantee