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Writing a business plan?

The demand for delivery services is increasing today along with the surge in online shopping. If you are planning to launch a delivery service business or to grow one, you will need a plan.

Need help writing a business plan for your delivery service business? You’re at the right place. Our delivery service plan template will help you get started.

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How to Write a Delivery Service Business Plan?

Writing a delivery service business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:’

1. Executive Summary

An executive summary is the first section to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

  1. Business Overview:

    Start your business overview section by briefly introducing your business to your readers.

  2. This section may include the name of your delivery service business, its location, and when it was founded. In short, a brief introduction to your business.
  3. Market Opportunity:

    Outline the market you serve, discuss user demographics and preferences, and highlight the problems you intend to solve with your services.

  4. Product and Services:

    Highlight the delivery services you offer your clients. The USPs and differentiators you offer are always a plus.

  5. For instance, you may provide international delivery services too, then mention that in this section.
  6. Marketing and Sales Strategies:

    Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.

  7. Financial Highlights:

    Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.

  8. Call to Action:

    Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview. section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

  1. Business Description:

    Describe your business in this section by providing all the basic information:

  2. Business name & type: Describe what kind of delivery service business you run and the name of it. You may specialize in one of the following types:
    • Food delivery services
    • On-demand delivery services
    • Courier delivery services
    • International delivery services
    • Package delivery services
    • Express messenger services
  3. Company structure: Describe the legal structure of your delivery services, whether it is a sole proprietorship, LLC, partnership, or others.
  4. Location: Explain where your business is located and why you selected the place.
  5. Ownership:

    List the names of your delivery services business’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.

  6. Mission Statement:

    Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.

  7. Business history:

    If you’re an established delivery service provider, briefly describe your business history, like—when it was founded, how it evolved, etc.

  8. Additionally, If you have received any awards or recognition for excellent work, describe them.
  9. Future goals:

    It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The Market analysis section of your business plan should offer a thorough understanding of the delivery service industry with the target market, competitors, and growth opportunities. You should include the following components in this section:

  1. Target market:

    Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.

  2. Market size and growth potential:

    Offer an overview of the delivery service industry. Include necessary information like market size and growth potential for new entrepreneurs.

  3. Competitive analysis:

    Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your delivery services from them. Point out how you have a competitive edge in the market.

  4. Market trends:

    Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.

  5. For instance, a subscription-based delivery model is also in demand, so are you planning to start it?
  6. Regulatory environment:

    List regulations and licensing requirements that may affect your company, such as business registration, insurance, state and federal regulations, etc.

Here are a few tips for writing the market analysis section of your delivery service business plan:

  • Conduct market research, industry reports, and surveys to gather data.
  • Provide specific and detailed information whenever possible.
  • Illustrate your points with charts and graphs.
  • Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

  • Mention your services:

    Mention the delivery services your business will offer. This list may include services like,

    • International delivery services
    • Food delivery services
    • Grocery delivery services
    • Medical delivery services
    • Packing and storing delivery services etc
  • Describe each service:

    Describe each service in detail along with the procedure it will follow. For example:

    • Information on how orders will be processed,
    • How packages will be picked up and delivered,
    • What technology or delivery management tools do you employ, etc..
  • Delivery Logistics:

    Provide details on how the delivery process will work, including information on the delivery vehicles, delivery routes, and delivery personnel. Include information on any special equipment or technology that will be used to facilitate deliveries, such as GPS tracking, delivery management software, or temperature-controlled vehicles for perishable items.

  • Additional Services:

    Throw light on additional services you provide in this section, such as package tracking or real-time delivery information, customer services, etc.

In short, this section of your delivery service plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

  • Unique selling proposition (USP):

    Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you to plan your marketing strategies.

  • Pricing strategy:

    Describe your pricing strategy—how you plan to price your services and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers to your service.

  • Marketing strategies:

    Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, Google ads, brochures, email marketing, content marketing, and print marketing.

  • Sales strategies:

    Outline the sales strategy as in – partnering with other businesses and healthcare providers to establish referral programs that can help you generate more business. Consider offering incentives for referrals or special discounts for partnerships.

  • Customer retention:

    Describe your customer retention strategies and how you plan to execute them. For instance, introducing discounts on annual membership, personalized service, etc.

Overall, this section of your delivery service business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your delivery service business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section, of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

  • Staffing & Training:

    Mention your business’s staffing requirements, including the number of employees needed. Include their qualifications, the training required, and the duties they will perform.

  • Operational process:

    Outline the processes and procedures you will use to run your delivery service business. Your operational processes may include handling clients, customer services, timely delivery, training employees, etc.

  • Equipment & Technology:

    Describe the tools you’ll need to run your delivery services, such as the equipment, technology, and trucks. Be explicit about the number of vehicles you’ll need, the tools you’ll need, and any apps or software you’ll be using.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your delivery service business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

  • Founders/CEO:

    Mention the founders and CEO of your delivery service company, and describe their roles and responsibilities in successfully running the business.

  • Key managers:

    Introduce your management and key members of your team, and explain their roles and responsibilities.

  • It should include senior management, and other department managers (e.g. operations manager, customer services manager).
  • Organizational Structure:

    Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.

  • Compensation Plan:

    Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.

  • Advisors/Consultants:

    Mentioning advisors or consultants in your business plans adds credibility to your business idea.

  • So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your delivery services, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

  • Profit & loss statement:

    Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include your business’s expected net profit or loss.

  • Cash flow statement:

    The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.

  • Balance sheet:

    Create a projected balance sheet documenting your delivery service business’s assets, liabilities, and equity.

  • Break-even point:

    Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

  • This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
  • Financing needs:

    Calculate costs associated with starting a delivery service business, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

To create automatic financials for your own business plan, we recommend Upmetrics. Create your own business plan.

9. Appendix

The appendix section, of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

  • Add a table of contents for the appendix section to help readers easily find specific information or sections.
  • In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
  • Provide data derived from market research, including stats about the delivery industry, user demographics, and industry trends.
  • Include any legal documents such as permits, licenses, and contracts.
  • Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your delivery service business should only include relevant and important information supporting your plan’s main content.

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This delivery service business plan sample will provide an idea for writing a successful delivery service plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our delivery service business plan pdf.

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About the Author


Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more


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